Bonum Certa Men Certa

The Corporate 'Cancel Culture' Industry — Part V: Hit Piece Gone Wrong?

Series parts:



Video download link | md5sum 9b385543b1b233f778bc7bd121d8a50a Creative Commons Attribution-No Derivative Works 4.0



Summary: What seemed like an 'explosive' piece in the making seems to have been aborted; we urge the community to be vigilant of corporate shills with an axe to grind, even those who call themselves "journalists" (but lack professional training in journalism)

TODAY'S part, which comes a little later than originally planned (there's no schedule set in stone), is the latest which deals with Linux, the kernel, and the Linux Foundation (LF). We'd like to discuss the problem at hand in more generalised terms and caution people about media patterns suggestive of hatchet jobs 'dressed up' as an act of journalism.



The series started about a fortnight ago or a week before the introduction and some more concrete details [1, 2, 3, 4], culminating in today's video, which is a bit long but at least helps close/conclude the part about Linux. It's not the last part in this series but the last part in a peculiar tale of Linux 'journalism'.

"It's not the last part in this series but the last part in a peculiar tale of Linux 'journalism'."To give a rough gist of the video, some people present themselves as trying to or attempting to genuinely help, even if the underlying agenda is malicious/sinister. They may walk in donning some "concern troll" clothing, but don't be easily charmed, i.e. misled. One person who saw the approaching party cautioned me that they "paint you as a "crazy" person among millions". Over a year ago we saw people approaching Linus Torvalds to help prepare anti-Torvalds pieces. I gave some examples in the video above and even named the 'journalists' at hand; they first pretend to be a friend, then ask very personal questions, then spice up their hatchet jobs with a bunch of quotes, framing the subject of the hit piece as fully cooperative, consenting to the "work".

In an effort to identify the motivation, I was quickly greeted with a strident tone; "he's dodging your question(s)," one person told me, and "he looks like a phony to me..."

Throughout all the videos and this entire series I never (not even once) named the person. He would not be the first person to attempt this and I learned from experience to be a little picky who I respond to and how. In order to see what the motivations are it helps to ask some preceding questions and 'test the waters'. In this case, I quickly noticed the paradox; on the one hand he claimed to be sceptical of LF, but at the same time he justified this splintering of the community. Which side was he really on? He seemed to be trying to interrogate me, not to be in pursuit of actual facts. He decided what the conclusion was, then he started chasing for assorted "tidbits" to support this conclusion. Not hypothesis, conclusion. One can tell he has no background in science. He's not open-minded, either.

"He decided what the conclusion was, then he started chasing for assorted "tidbits" to support this conclusion.""You don't want to become a useful idiot to these people," one person advised me. "IBM and Microsoft have chosen you as their latest high-profile target after LT, RMS, Tso and others..." (Torvalds, Stallman, and a former unofficially-recognised deputy of Torvalds, whom people kept defaming).

This person took note of "ridiculous statements in his first e-mail," calling him a potential "sockbearer" rather than "sockpuppet", and his repertoire of past work was extremely limited. Yet he boasted a lot. To quote the sceptic, "look, I threw some people under the bus, I'm so powerful" (innocent people, too).

One certain gut feeling or instinct said the conclusion might be something to the effect of, "Linux Foundation Announces Plan to Become More Transparent" -- a puff piece with many quotes from "sane" Zemlin with some 'filthy hippies' who are simply jealous because of money. They can spin the reality to make it seem like it boiled down to money, envy. The publicists of Bill Gates have used this kind of spin for decades.

As he did not respond to my suggestion, which was polite, I simply assumed he didn't get me where he wanted me, then bailed out. From what one can gather, he clearly does not use GNU/Linux, nor does he understand it. He can't write code, but he has a degree in history. He sports a vanity page in Wikipedia, possibly written by himself or a peer/friend, exaggerating accomplishments and credentials. Those are red flags.

"In the next few parts we'll take a more holistic view on the issue. It's a lot broader than just a few incidents here and there."I may never know if he's running an interference for Zemlin and some companies, but it does not matter. In the more distant past, each time I responded to Microsoft boosters with a "journalist" hat my words ended up cherry-picked to my disadvantage, lost in the noise of Microsoft talking heads. People who are asking questions in E-mail but end up insisting it be done on the phone (with no transcript available to you)? Why can't a raw interview be done? Why was he trying to "friend" me in Microsoft LinkedIn? Does he not understand how I feel about Microsoft? Can he not read over there that I've not updated that account since 2006?

Either way, I seem to have dodged a bullet there. And I decided to write about it in case other people are similarly targeted. Companies like IBM and Microsoft have endless budget for these things (not even counting front groups of theirs) and the media is generally very hostile towards GNU/Linux as a community.

In the next few parts we'll take a more holistic view on the issue. It's a lot broader than just a few incidents here and there.

Recent Techrights' Posts

Televisions Have Become Billboards
Bottom line: you get what you pay for
Mass Layoffs at Microsoft as "Voluntary Separation Agreement" (or PIP)
the man who kept lying about the layoffs has just left the company
The Cyber Show on Media Clickbait About Slop as 'Existential Threat' and Derek Thompson's Response to That
Ignore the hype, focus on real news
Links 12/09/2026: "Revolt Is Here" Against Slop and "Top Chinese Court" Cracks Down on Slop That's Fake/Misleading
Links for the day
Gemini Links 12/09/2026: Rants About Slop, Switching From QWERTY, and Why TVs Are 'Cheap'
Links for the day
SLAPP Censorship - Part 180 Out of 200: A Third Act, (Mis)Using Your Client's Application to the Court for Your Own Purposes as a Law Firm (Reputation Management and Censorship)
How much can a lawfare firm get away with?
Canonical Has Withdrawn Ubuntu 24.04.5 Installer Due to a Critical Bug Connected to Microsoft-Controlled Restricted Boot and TPM
already breaking systems running GNU/Linux [...] Who asked for TPM in Linux?
SLAPP Censorship - Part 179 Out of 200: Using One's Clients to Save Face at Their Expense
Who's being served really?
Switzerland's Software Freedom/Digital Sovereignty is Improving as People Move to GNU/Linux
Well done to them
Links 12/09/2026: "U.S. Debt Surpasses $40 Trillion" and "Trump Wants to [Illegally] Bribe Voters."
Links for the day
Gemini Links 12/09/2026: Readjusting, Fighting Sleep, and FreeBSD bhyve
Links for the day
Matt Mullenweg Got the 'Linus Treatment' or 'RMS Treatment'
"back, but not in charge any more..."
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, September 11, 2026
IRC logs for Friday, September 11, 2026
Earlier This Year Microsoft's Chief Liar Frank Shaw Lied About the Layoffs. Now He's Leaving.
he's nowhere near retirement age
Gemini Links 11/09/2026: Small Things and "Hitching Your Wagon"
Links for the day
Links 11/09/2026: Tristan Buckmaster Ripped Off by Slop, Social Control Media Spreads Hatred for Profit
Links for the day
Animals Smarter Than Chatbots
Quack quack goes the chatbot
Why Cyber Resilience Act (CRA) Won't Work
American companies don't follow laws, they work around them
IBM Isn't Reporting Layoffs, But It Removes Tens of Thousands of People From Its Workforce
Red Hat and IBM already mark people for removal
"A Tale of Two Antónios" Will Resume Soon
In November the site turns 20
Links 11/09/2026: Cyberattack in Berlin (Windows/Microsoft TCO) and Hype About Slop as 'Existential' Something; Scam Altman et al Caught Stealing/Plagiarising "Mathematical Breakthrough"
Links for the day
Microsoft/GNOME 9/11
Garrett and Graveley (Microsoft/GNOME) will have a lot to explain
Net Gain of 50 Gemini Capsules in Just One Month
a big jump in just one month
Keeping Linux Reliable
If Linux becomes a lot more reliable in the future, it'll be an "hey hi" miracle. If Linux becomes a lot less reliable in the future, we'll know why and who is responsible for it.
9/11 Was a National Event, Not an International Event
They insist that back doors will "save lives"
Very Sloppy PR From a Dying IBM, Company in Disarray and in Need of Distractions
IBM could really use distractions right now
Cyber Show on the Fallacy of Salary/Ego as a Function of Wisdom in the Era of Pyramid Schemes (Cheating People Using Buzzwords and Complicit Media)
"the remuneration fallacy and the role of reluctance as a negative feedback force."
What a Price-Fixing Cartel Can Look Like
If your prices increase five-fold or ten-fold and so do your revenues/income, what does that tell us?
SLAPP Censorship - Part 178 Out of 200: Explaining to Your American Clients That Spending 130,000+ United States Dollars on a Single Hearing in Another Continent Means the UK's National Archives Will Retain in Perpetuity What Your Spouse or Girlfriend Said
Balabhadra (Alex) Graveley should ask Garrett how much money he has lost so far
EPO's Local Staff Committee Munich Organises General Assembly Next Week, the Goal is to Oust the Corrupt President and Derail His Unlawful Agenda
They're aiming to show Campinos the door
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, September 10, 2026
IRC logs for Thursday, September 10, 2026
Latest IBM Gossip is, Over 25,000 People to be PIPed (by Year's End)
That figure, 10%, is different from 15% (what we saw a lot). 10% is over 25,000 staff.
Solidarity at EPO
"Many colleagues have made personal and professional sacrifices by participating in the ongoing strike and work-to-rule action"
Gemini Links 11/09/2026: Culture Stuck, Robot Symphony, and Back to Geminispace
Links for the day
Links 10/09/2026: Facebook Unsafe for Kids, Fake Songs (Against Right of Publicity, CG Forgeries Basically) a Growing Problem
Links for the day
Rust is Financially and Technically Controlled by Microsoft. Rust Foundation is a Front for Microsoft's Proprietary Software.
Rust is not and has never been about security
Gemini Links 10/09/2026: "I Don’t Want to Interact With Stochastic Parrots" and "ROOPHLOCH 2026!"
Links for the day
What the British School Closure (BSN Senior School Leidschenveen) Means to EPO Staff
The only European thing about the EPO is the staff
Standing in Solidarity With Matt Mullenweg
I don't trust the people and companies that want Mullenweg out. Neither should you.
Links 10/09/2026: "Smear Campaign Says Anti-Flock Movement Is Chinese Propaganda" and "Flock Employee Calls Cops on Reporter Filming Them"
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, September 09, 2026
IRC logs for Wednesday, September 09, 2026