Bonum Certa Men Certa

SimilarWeb Was Never a Reliable Yardstick for Traffic

posted by Roy Schestowitz on Mar 20, 2026

5rb.com Traffic

In earlier parts we showed how a junior, inexperienced, dishonest 'copypasta artist' from 5RB - one who does not even know his client's name (and later attacked me on behalf of a Serial Strangler from Microsoft; he seems to fancy working for Americans who attack women!) - kept using SimilarWeb like it was some kind of "ground truth" for traffic. Two years ago I responded in length to this SimilarWeb malarkey, which shows the 5RB dude has very weak grasp of technology and the Web (his knowledge of the Net is as good as his client's knowledge of security). Months ago his 5RB colleague and Brett Wilson LLP got sued by their own clients. Our own solicitor at one point wrote to complain about 5RB (he wrote to 5RB itself; this got leaked online this year). Our own barrister originally comes from Ofcom but was made available via 5RB (they're contractors). He was very dismissive of the other side's barrister ("forget about [redacted]!"). Our own solicitor said he was chosen for his relatively low fare and lack of experience, but to me it seems more likely that few barristers would be willing to work and lie for such despicable clients. In the future we'll rebut some of the falsehoods told, not just few glaring ones.

Either way, assuming that SimilarWeb is something one can present to a Court as evidence of traffic (which is what this junior from 5RB did), 5RB isn't doing too well this month, as its traffic is said to have tanked 30% (in one month).

5RB may need some "house-cleaning", not more boasting about "winning" by deceiving, gaming the system, and so on.

2022: NSA Whistleblower J. Kirk Wiebe on Neglect and Rejection of Facts (young people lie more, it helps them get ahead

2019: The phenomenology of lying in young adults and relationships with personality and cognition

The phenomenology of lying in young adults and relationships with personality and cognition

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