Bonum Certa Men Certa

Google's Business Model and the FUD About It

Euro and dollar



Summary: Interpretation of Google's way of doing business, especially amid some new FUD which belittles Android and exaggerates the privacy risks caused by Google

THE previous post spoke about Linux FUD which had evolved into patent FUD against Android. But there are other FUD vectors being spotted and they come in different flavours.



A subject of many disputes is Google's attitude towards privacy. Facebook's business model seems to be based on monetising unwanted disclosure, Google monetises need for search (among other things), and if these suspicions are true, then maybe Google too will be doing more monetisation of personal relationships, as some sites such as LinkedIn do (they do not infringe on privacy too much, so I do not antagonise them much).

One discussion which developed the other day said that Google's real platform is the advertisement platform. It was a gross oversimplification from a Microsoft booster who writes for Ars technica. The context of this was belittling of the Android platform, which is increasingly the subject of FUD these days. One pattern of FUD to watch out for (we saw Facebook paying AstroTurfers to promote this FUD) is that Google depends on people's secrets for its massive revenue. The matter of fact is, Google's cash cow is advertising and this depends on the huge number of page impressions Google is able to get (either directly through Google.com or in other sites through AdSense). Be aware of the smear campaign which claims Google's bread and butter to be profiles of Web users. That is just the business Facebook is in, but to Google it might only become a component (EN | ES).

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