"In the face of strong competition, Evangelism's focus may shift immediately to the next version of the same technology, however. Indeed, Phase 1 (Evangelism Starts) for version x+1 may start as soon as this Final Release of version X."
--Microsoft, internal document [PDF]
Summary: Microsoft continues to pile up bogus claims and empty promises in an effort to stall migrations to GNU/Linux
THE unethical strategy of today's Microsoft revolves around distortion of truth, targeting in particular the selling points of alternatives, such as GNU/Linux. Microsoft lies about Windows being "free" (gratis), being "Open Source" (libre), and being 'like' Linux or lightweight.
Microsoft's longtime friend and
propaganda site Neowin now
proceeds to version X+1+1 (or X+2) vapourware marketing. It happened or at least started almost a week ago. Microsoft has a seemingly clever plan. There is even a logo and an image. Not a product. A plan. Logo. Image. Vapourware basically. We expected the media to debate it in the coming days and use it to badmouth GNU/Linux. We stated this publicly at the time and we were soon proven correct. This post will present a comprehensive summary of some of this latest Microsoft propaganda.
Is Microsoft freezing the market? Well, it wants us to wait several more years for a version of Windows that is not even developed yet.
Cade Metz, who was
behind the "open source Windows" publicity stunt (as
noted earlier this morning), has seemingly been appointed Condé Nast's Microsoft propagandist (unofficial role). Another stunt right now
is titled "Microsoft Is Making a Stripped-Down Windows to Rival Linux". It was widely spread (very quickly in fact), not only by Microsoft boosters.
In the war against GNU/Linux, Microsoft's PR network (
Microsoft has a vast peripheral army of PR companies that it summons to fool the world and derail the competition) wants us to believe that Windows is free, cheap, open source, etc. All are lies of course, but here again we see the lie about Windows becoming light. In the future. Maybe. That's what Microsoft promises. As it did before. They even call it
"Nano Server" (article by Timothy Prickett Morgan) and misuse the word "containers", probably making Docker (with Red Hat roots) blink a couple of times.
Ben Kepes,
Joab Jackson and a whole large group of Microsoft boosters and Microsoft-connected sites disseminated this nonsense. Mary Jo Foley
did her best, joined by
Microsoft boosting Web sites and
boosters whose only
agenda has always been to
promote Microsoft. This was not, however, contained (pun intended) within the Microsoft propaganda network and we found it spilling elsewhere [
,
2,
3,
4,
5,
6,
7],
8,
9,
10,
11,
12,
13,
14], contributing to that awkward perception that Windows is "light", much like GNU/Linux servers. Don't believe the nonsense. Remember all the promises Microsoft previously made in respect to future versions of Windows.
⬆
"The purpose of announcing early like this is to freeze the market at the OEM and ISV level. In this respect it is JUST like the original Windows announcement...
"One might worry that this will help Sun because we will just have vaporware, that people will stop buying 486 machines, that we will have endorsed RISC but not delivered... So, Scott, do you really think you can fight that avalanche?"
--Nathan Myhrvold, Microsoft
