Bonum Certa Men Certa

Windows is a Franchise in Demise, Don't Believe the Hype

Gimmicks and marketing won't save Windows

Glasses



Summary: Ongoing propaganda about Vista 10, 'cloud', and other buzzwords or brands are put in perspective

"Vista 10" (or Windows 10, as Microsoft prefers to call it) is marketing propaganda and very little beyond that. Microsoft can afford to bribe a lot of news sites ('incentivising' as they might put it), offering favours in exchange for PR. We see a LOT of PR right now. Microsoft's "PR guys and gals [are] working overtime writing press releases, which Internet news sites are posting," wrote Christine Hall. We recently wrote about the Microsoft copywriters (writing propaganda pieces for Microsoft, to be carefully spread through the media) and the famous lie of 'free' Vista 10. Hall writes that facts notwithstanding, it "hasn’t stopped the PR guys and gals from working overtime writing press releases, which Internet news sites are posting while wondering aloud if Windows 10 will be enough to “save” the PC, and coming to the conclusion that if Windows can’t do it, then it can’t be done. They reach this conclusion with nary a whisper about ChromeOS, which is cleaning Redmond’s clock on the laptop — and with even less being said about traditional Linux."



"Prepare for an increasingly GNU/Linux-dominated world, not just in mobile, embedded systems, and servers."GNU/Linux can do just fine on the desktop, but Web sites and services are becoming more mobile-friendly over time. In turn, more people choose to access data/services/programs through portable devices with relatively small (touch)screens.

Overwhelming press-aided propaganda (at critical times) has had people talk about Vista 10 delusions rather than pay attention to sinking Windows profits. Windows was never sold, but it was certainly stolen. Proprietary software is rented, not sold; Bill Gates pinched early operating system (OS) code from the garbage can. "In my case," Bill Gates once explained, "I went to the garbage cans at the Computer Science Center and I fished out listings of their operating systems."

In a later article Christine Hall wrote: "If you believe what you read, which isn’t always a good idea, Nadella & Company is good with the fact that Windows’ market share is shrinking and the company is more than willing to share market space with others, like OS X, Chrome OS, and presumably Linux. The common knowledge is that the folks in Redmond have come to accept the future and understand that Windows will no longer continue being the cash cow on which an empire was built. Microsoft, going forward, will be more humble than it was in the past and will be leaving it’s plans for world domination behind."

Prepare for an increasingly GNU/Linux-dominated world, not just in mobile, embedded systems, and servers.

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