Bonum Certa Men Certa

The Linux Foundation: Openwashing as a Service (OaaS)

SAP openwashing (image from Swapnil's Web site)

SAP openwashing



Summary: The price of deception is high and some companies with billion-dollar marketing budgets are willing to pay that price for corporate reputation laundering; among the facilitators we unfortunately -- and increasingly so nowadays -- have the Linux Foundation

THIS has gotten almost depressing. The group which presents itself as the home of Linux turns out to be one of its greatest foes or threats. Its biggest Web site, LINUX DOT COM (Linux.com), contains anti-Linux FUD (poorly-selected news picks) and its sole editor, Swapnil, maintains Microsoft focus in the site's front page. Here's an example from several hours ago; he modified the original's headline from "Microsoft buys a start-up whose software limits access to sensitive data" to "Microsoft Buys Open Source Data Privacy Company" (so desperate to keep openwashing Microsoft, which is still suing Linux using patents). He did the same for VMware (another prominent violator of the GPL) on the Foundation's payroll in its Web site that offers "creative services" (PR). In the article he cites right now the term open source isn't even mentioned until the third paragraph and it involves twisting the facts (pure Microsoft marketing); the acquired company has some .com Web site and is generally proprietary. But never let facts get in the way...

"Journalists are not the same as ‘journalists’ (the 'corporate' types) and we've noticed that some so-called 'journalists' conflate "having corporate access" with "success". Having amicability from/with corporate high-ups means you're a sellout, you're PR."Amid the SUSE-SAP tie-up Swapnil (SAPnil?) also did some more openwashing, for yet another proprietary software giant (see the image at the top) and yesterday these people wrote: "why not invest a coffee or tea break in listening to my discussion with Swapnil Bhatia [sic] of TFIR from this year’s SUSECON."

More openwashing of SAP 'aka' SUSE (they're increasingly the same). Journalists are not the same as ‘journalists’ (the 'corporate' types) and we've noticed that some so-called 'journalists' conflate "having corporate access" with "success". Having amicability from/with corporate high-ups means you're a sellout, you're PR. Not journalism. These corporations fear people who are actually objective and inquisitive. Unlike those who just print what PR departments ask them to. Guess who's paid by them. And the Foundation is a facilitator of these 'transactions'.

"Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn't care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on."We've long taken note of this Linux Foundation obsession -- an obsession with calling proprietary software giants "Open Source", rending the term "Open Source" increasingly void if not meaningless (everyone calling oneself "open", itself a shallow and unenforced term). Recently we saw SAP throwing some code out there -- similar to what Salesforce had done weeks prior. They then reled on shallow 'reporting' calling them "Open"; it's the business model of deceptive PR. We have not forgotten Jono Bacon's openwashing of Microsoft, either. He too is on the payroll, this self-described champion of FOSS and "community"; yesterday he did this puff piece that boils down to PR. He's like a PR agent for hire, still not finding his place in this world. It's the business model is reputation laundering; some sort of "I'll get you positive press for some cash"...

It's sad to see that the Foundation is immersing itself in this underworld of PR tactics, borderline AstroTurfing. Having reviewed its IRS forms (the finer details) last weekend, the Foundation clearly doesn't care about the image of Linux (spendings less than 2% of its revenue) but about the image of its sponsors, i.e. companies like Microsoft, VMware and so on. This is a problem.

The Chief Marketing Officer (CMO) for the Linux Foundation was, according to the Foundation, "Director of Public Affairs for the Office of the Director of National Intelligence (ODNI) and General (Ret.) James Clapper." We mentioned this in passing before (back in May). "If you can’t make it good, at least make it look good," Bill Gates (in)famously said. The Foundation manages to take some of the most 'difficult' organisations and make them sound fun, just like "puppies". Is Clapper too a "puppy"? Would she say so, based on his physical apperance? Her colleague Angela Brown, who manages LF events, had only the following things to say about Microsoft (which Jim Zemlin compared to a puppy):

https://twitter.com/angelatlf/status/1093222046656475136

https://twitter.com/angelatlf/status/1004839098455089152

https://twitter.com/angelatlf/status/890238255362224128

In 3 years that's all she had to say about Microsoft. It's all about Microsoft giving money (slush funds) to her employer. These "thank you" services (literally paying for thanks) wouldn't be unprecedented.

“After Novell sold out the community, the Linux Foundation wants another Microsoft partner to join up and participate in groups working on legal topics?”Pamela Jones, Groklaw

Recent Techrights' Posts

Rewriting Things in Rust
How far would you go?
What Microsoft Reputation Laundering (With a Weaponised Law Degree) Looks Like in a Foreign Continent
You would expect this in uncivilised and primitive countries
Slopwatch: LLMs 'Write' Fake or Distorted 'News' About "Linux"
LLM slop disguised as news
Weeks After Microsoft Bankruptcy in Russia the Company Shuts Down in Pakistan, Too
Last month Windows' share in Pakistan fell to an all-time low
 
How to Combat the Exploitation and Abuse by Microsoft GitHub
Not to mention corruption and crimes against women
Bryan Lunduke is Actually Sending His Audience to Attack People
"[Lunduke] is actually sending his audience to attack people."
Even The Right Wing is Rejecting Bryan Lunduke
no wonder he became so irrelevant and marginal
Microsoft's MSN Helps Microsoft Spread Lies About the Layoffs' Scale (Well Over 25,000 People Laid Off This Year)
There seem to be monopolies on lies and on truth
The Death of X Has Been Greatly Exaggerated (by Compromised Media)
X.Org Server is alive and well
In 2025 Everything is "AI". Remember Blockchains?
Talk about what companies and things (services, products, software) actually do, not the labels they use
Julian Assange Has Been Free for a Year
Julian Assange and I disagreed on some things
Monopolies and Scalping
Monopolies gravitate towards price hikes
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, July 04, 2025
IRC logs for Friday, July 04, 2025
Microsoft's August Layoffs Wave: "August is Confirmed for Additional Performance Based Cuts"
"August is confirmed for additional performance based cuts from the recent connects along with additional organizational cuts."
Links 04/07/2025: Google Replaces the Web With Slop, "AI Might Kill Us All"
Links for the day
Gemini Links 04/07/2025: Mindfulness and F1
Links for the day
Rob Musial's June 2025 Additions of Malware in Proprietary Software
Via the GNU Web site this week
Links 04/07/2025: Microsoft's H-1B Visa Applications Show Another Crisis Unfolding, Many More Deep Cuts and Shutdowns Revealed, Complete Microsoft Exits
Links for the day
Gemini Links 04/07/2025: A Day To Remember and "Stop Killing Games"
Links for the day
Crime and Corruption at Microsoft GitHub Cannot be Covered Up by SLAPPs in Another Continent
We'll write about this for a long time to come
Slop Videos Are Disappointing Garbage, Nothing New, Just Brute Force up on Display or a Pedestal of Slop
Slop videos aren't a new thing
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, July 03, 2025
IRC logs for Thursday, July 03, 2025
The War on Local Storage (People Hosting Their Files Locally and Privately)
There's nothing wrong with controlling one's computing
What Digital Independence Means
Independence in the digital realms means abandoning platforms like GitHub, not just rejecting proprietary software
NVidia is a Bubble
they temporarily see fortunes and wrongly assume perpetuity thereof
Fedora Does Not Care About Diversity and Inclusion, It's About Optics (Corporate Image)
any notion of inclusion is superficial and misleading
Don't Buy the Excuses for Microsoft's Mass Layoffs
Back in the 90s, Microsoft bought a lot of companies to get and stay ahead
Happy Independence Day to Our American Readers
Maybe tomorrow will be a good opportunity to explain to American people - in terms of concepts, not brands - which tools respect their independence
Slopwatch: Linux Journal, Linuxsecurity, and Google News Getting Even Worse (More Slopfarms Added Which Attack Linux With Bruce-Force SPAM)
Google News is part of the same problem
Links 03/07/2025: More Cuts and Cancellations at Microsoft Revealed
Links for the day
Gemini Links 03/07/2025: Favourite Child and Launching WikiGem
Links for the day
GNU/Linux is Replacing Microsoft Windows. But We Need to Eradicate Microsoft, It's a Hub of Crime.
I have been writing about Microsoft since the 1990s when I was in school
Mystery Surrounding the PCLinuxOS Sites and PCLinuxOS Magazine
Let's hope this isn't something major
People and Companies Do Learn Some Lessons From Their Mistakes (Stubborn Ones Don't)
Brett Wilson LLP is an example of one that would rather drown in mistakes
Links 03/07/2025: 'Hey Hi' Slop Ridiculed Some More and Microsoft's Layoffs Tally for 2025 Reaches About 29,000 in Just 6 Months (Almost 5,000 Per Month)
Links for the day
Microsoft Staff Harassing Women, Strangling Women, Telling Women to Kill Themselves and Worse? Not a Problem!
Two women have left Brett Wilson LLP
The Slopfarms Are Losing the Plot (and Google is Propping Up Rogue Sites)
Google is part of the attack on the Web, on information, and on technology
New BetaNews Realises There's No Potential or Future in Slopfarms, Prior Editor Wayne Williams is Back
They realise that slop (so-called "AI") cannot replace humans
Claims That Microsoft Looks for Staff That Works More and Gets Paid Less (or Can Only Code by Grabbing Other People's Code, Under the Guise of "AI")
People can form their own opinion
Richard Stallman Was Right About Reasons Not to Use Microsoft
last updated 2017
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, July 02, 2025
IRC logs for Wednesday, July 02, 2025
Gemini Links 03/07/2025: No to Cloudflare and Small Web July
Links for the day