Guy Kawasaki said, paraphrasing the point in the video linked above or in [1, 2, 3, 4, 5] (it was also in the biography, "Steve Jobs", by Walter Isaacson): “Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.”
They don't care about the users and issuing a few bytes with random characters costs them next to nothing. It gives them control over billions of human beings.
If even one media outlet told you in 2010 that Microsoft would fall from 100% (of Web requests) to about 1 in 8 Web requests, you'd probably struggle to believe it