Apple hypePad and DRM Failure

Published at

Apple hypePad at Fatigue Point

--User:Schestowitz|Schestowitz 16:31, 12 January 2011 (UTC)

Apple hypePad at Fatigue Point

Summary:

WE HAVE BEEN sceptical of the hypePad since it was first announced in 2010. We argued that die-hard fans of Apple would have shallow interest in the product. This kind of interest frequently dies out after purchase; those who choose accessories over practical value would just get bored with the hypePad.

As expected, the primary function of this DRM-laden gadget is stating to disappoint and hypePad magazine sales [are] slump[ing]. It turns out that Steve Jobs is "not the saviour of journalism" that some were hoping for him to be, alleges this one report:

">http://www.techeye.net/internet/ipad-magazine-sales-slump-as-steve-jobs-is-not-the-saviour-of-journalism"> It verily could according to this article by WWD.com. Statistics from the Audit Bureau of Circulations reveal that by the end of 2010 - which is just two days away now - magazine sales on the iPad were seriously drooping.

Apple is [cref 43950 good at reinventing the wheel] and charging more for it, often [cref http://techrights.org/2010/08/08/defective-before-launch-time/ without the level of quality expected with a higher price]. As one article put it, "[e]ditorials began asking if the iPad might be the saviour of an industry in a seemingly terminal decline." It was "just wishful thinking," Glyn Moody explained over at Identica.

Perhaps Jobs should reconsider his upcoming liaison with Murdoch. It does not seem to be a very smart PR strategy with all the troubles mentioned above.█