Apple hypePad and DRM Failure

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Apple hypePad at Fatigue Point

--Schestowitz 16:31, 12 January 2011 (UTC)

Apple hypePad at Fatigue Point


<a name="top">W</a>E HAVE BEEN sceptical of the <a href="" title="HypePad Watch">hypePad</a> since it was first announced in 2010. We argued that die-hard fans of Apple would have shallow interest in the product. This kind of interest frequently dies out after purchase; those who choose accessories over practical value would just get bored with the hypePad. As expected, the primary function of this DRM-laden gadget is <a href="" title="Magazines Doomed Once Again as iPad Issue Sales Slump">stating to disappoint</a> and hypePad magazine sales [are] slump[ing]. It turns out that Steve Jobs is "not the saviour of journalism" that some were hoping for him to be, <a href="" title="iPad magazine sales slump as Steve Jobs is 'not the saviour of journalism'">alleges</a> this one report:

It verily could according to this article by Statistics from the Audit Bureau of Circulations reveal that by the end of 2010 - which is just two days away now - magazine sales on the iPad were seriously drooping.

Apple is [cref 43950 good at reinventing the wheel] and charging more for it, often [cref without the level of quality expected with a higher price]. As <a href="" title="For Publishers, iPad Apps Are So Far More Dash Than Cash">one article put it</a>, "[e]ditorials began asking if the iPad might be the saviour of an industry in a seemingly terminal decline." It was "just wishful thinking," Glyn Moody explained over at Identica.

Perhaps Jobs should reconsider his <a href="" title="Steve Jobs will join Rupert Murdoch to launch his iPad newspaper, “The Daily”">upcoming liaison with Murdoch</a>. It does not seem to be a very smart PR strategy with all the troubles mentioned above.<a href="#top">█</a>

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