Windows Naming Strategy

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Date: 1994


Synopsis

Snippet

From: Paul Maritz
To: Bill Gates; Mike Maples; Steve Ballmer
Subject: FW: Windows 95
Date: Wednesday, May 04 1994 8:56 AM

Attached is a document written by Bradc, recommending that we name Chicago "Windows 95" ..

We should adopt the 95 version numbering/naming strategy ..

  • If we make this commitment, the 95 naming strategy is the right choice

because it communicates to customers whether the "model year" they own is current. This helps us increase our Upgrade rates ..



Full Exhibit

http://boycottnovell.com/wp-content/uploads/2009/06/px07726.pdf

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