Bonum Certa Men Certa

Evolution of Hype

posted by Roy Schestowitz on Oct 10, 2024

Passing fads and rebranding

NVIDIA Corporation (NVDA)

Sillicon Graphics Indigo

passing fad

At first there was promise

Servers that render graphics

Then there were workstations

Then SGI exodus resulted in NVIDIA, ATI etc.

Then they had GPUs for workstations

AMD bought ATI

Intel became bloat with "integrated graphics"

GPUs lacked a purpose (other than gaming and niche markets)

They offered all sorts of accelerations (e.g. video processing)

From OpenGL they turned to CL

And then they advertised the GPUs as "get rich fast" schemes, e.g. "crypto" mining

Failing that, they now market the same garbage as "AI" chips

Sure, those are just GPUs with a different marketing slant

Accelerators and directives aren't new, the hype is

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