Bonum Certa Men Certa

Microsoft Crowd Uses comScore Numbers to Lie Again

Location on Earth -  Asia



Summary: Microsoft fools everyone by showing only some numbers from a business partner that gauges queries in the most friendly population (to Microsoft)

HOW MUCH of a difference does money on the table make? Experience suggests that it makes a real difference, but those who take the money always have excuses and justifications for what they do. How about this rather FOSS-hostile new post which ends with:



Disclosure: MS is a pluggd.in sponsor – but that relationship has no influence on any of the post.


Sure, sure. Well, the very fact that a particular entity (site or individual) accepts payments from Microsoft is enough to be indicative or prior convictions. For instance, one who is fond of Free(dom) software is less likely to take money from Microsoft to begin with; those who are apathetic towards freedom will have no qualm about accepting money from a convicted monopolist. This brings us to today's issue.

“Microsoft sells the world an illusion -- the illusion that the American market is representative of the world at large.”As pointed out before, Microsoft signed a deal with comScore [1, 2, 3], which led to some conspicuous congratulations from comScore. But more importantly, comScore measures activities on the Web only in the United States and Microsoft systematically uses these US-only figures to deceive the public [1, 2]. This strategy applies to sales figures, to so-called 'market share', and also to search share. Microsoft sells the world an illusion -- the illusion that the American market is representative of the world at large. It could not be further from the truth.

Well, comScore is doing it again and the results are predictable. The MSBBC covers it without any scrutiny and so do Microsoft fan blogs, including some that are Bing-sponsored. They present proprietary (i.e. cannot be validated by an outsider) US-only data and speak about it as though it's global and factual. It's a case of clever deception because Microsoft's share in search is really minuscule at a global scope (under 4% according to one source) and the business is extremely unsuccessful at delivering RoI. In fact, this business loses so much money so rapidly that had Microsoft not borrowed money and made some money from Office and Windows, it would have been bankrupt a long time ago. Here is Ars Technica making an understatement about the performance of Windows Live (Windows Mobile gets mentioned too), cleverly using the term "unprofitable" to describe a business that loses almost a billion dollars per year (Xbox has lost about $6 billion or more).

Microsoft has disclosed that its Windows Live and Mobile Services divisions were unprofitable in the financial year of 2009. Razorfish, which the company sold off last month, also lost money.


For several years now, Microsoft has been fixing the buckets in order to hide these losses from less qualified observers.

"Bartz says search engine Bing unlikely to make significant mark"

--MarketWatch (June 2009)

Recent Techrights' Posts

New Article Explains How the GPL Came About and WordPress Having Copyleft Obligations
Having been involved in the WordPress development community since almost the beginning, I know why it chose the GPL and how it restricts abuse by Automattic
Dr Richard Stallman (RMS) Gives Talk in Oxford University in 4 Hours
If you live nearby, go there (it's free as in gratis)
Using a Law Firm's Licence to Exercise Politics Through Frivolous SLAPPs and Nastygrams (to Silence People, Remove Pages, Demand Fake or Forced 'Apologies')
Things must be getting really bad when lawyers act for raving antisemites
Another Site Bites the Dust: "Open Source For You" Becoming a Slopfarm (LLM Slop)
What a shame. Another dead site.
 
Richard Stallman's Oxford Talk Has Just Ended, Here Are Some Photos
he might hop over to another European country
Gemini Links 24/04/2025: Birthday and Good Work of Academia in Esotericism
Links for the day
Links 24/04/2025: EU fines Apple and Facebook, Another Microsoft GitHub Security Blunder
Links for the day
IBM Gained Almost 6 Billion Dollars in "Goodwill" Value in Just 3 Months, According to IBM
Congrats to the management!
In Belarus, Yandex is Now Measured as 50 Times More 'Popular' (by Usage) Than Microsoft
Yandex continues to gain, whereas Bing cannot even register at 1%. Last month it was registered or measured at a measly 0.65%.
IBM Cannot Lie to Shareholders Anymore
"I would not be surprised if we see a layoff every quarter this year."
We're Working to Make Full-Site Search Available
This site has over 1,000 'wiki' pages, many thousands of documents, several thousands of videos, and about 50,000 blog posts or articles. We need to make them easier to find/navigate.
Links 24/04/2025: IBM Loses Many Contracts, Intel to Lay Off Over 20% (Not Counting Those Who Leave 'Voluntarily')
Links for the day
Richard Stallman Can Explain to Oxford Artificial Intelligence Society Why LLM Slop is Not Artificial Intelligence and Why It Hurts Society
another 'crop' of LLM slop that damages GNU/Linux and facts
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, April 23, 2025
IRC logs for Wednesday, April 23, 2025
Open Source Initiative (OSI) Promoting Microsoft and Proprietary Software Using Microsoft Operatives
Because nothing says "Open Source" like GPL violations facilitated by Microsoft
Links 23/04/2025: Crackdowns on Dissent, Palin Loses Libel Retrial Against New York Times
Links for the day
Links 23/04/2025: Hard Times and Digital Amnesia
Links for the day
The GNU/Linux Site Formerly Known as "linoxide.com" is Back... as an LLM Slopfarm!
Better for linoxide.com to go offline than to do this
Get Rid of Back Doors, Don't Obsess Over Bounties and Other Corporate PR Stunts (or Needless Reboot Rituals)
Security as a term has mostly lost its meaning due to repeated misuse for many years
Richard Stallman to Speak in Oxford University Exactly a Day From Now
outsourced to GAFAM
Links 23/04/2025: "Hiding Corruption" and "The Cost of Defunding Harvard"
Links for the day
Microsoft 'Studies' Again? Leon Musolff is Writing Papers With Microsoft.
Even if one can see/find a link to "the study" (in the Bezos-controlled publication), most people won't look any further and just take everything at face value.
Towards GNU World Domination
The FSF led by Geoffrey S. Knauth with his friend Richard Stallman in the FSF's Board [...] Let's encourage people to adopt GNU/Linux. There has never been a better time.
statCounter Helps Visualise Just How Deep in Trouble Microsoft is (Especially in Africa)
Microsoft sabotaged efforts to connect Africans and equip them with GNU/Linux laptops
The Register is Using Linux-Hostile Clickbait in Articles of Linux Proponents
Don't be a "whore" to advertisers, team El Reg
Microsoft Windows in Cyprus Lacking a Future
Most people access the Web there from mobile
Matrix Has a Severe Problem With Illegal Images
If Matrix cannot get the CP problem under control, many projects and people will dump Matrix
Never Try to Justify Strangulation of Women (Not in the US and Not in the UK)
Joint post by Mrs. Rianne Schestowitz and Dr. Roy Schestowitz
Links 23/04/2025: Tesla Profits Plunge 71%, Intel Ready to Lay Off 20% of Staff, Microsoft and IBM Layoffs
Links for the day
Microsoft's Most Profound Issue is That People Moved to 'Mobile' and "App Stores" (Microsoft's Presence There is Negligible)
Expect a wild ride for Microsoft this year
Google News is Amplifying FUD and Lies About Linux (and OpenSSH/SSH) by Promoting Slopfarms With Machine-Generated FUD and Slop Images
Google should know better
Gemini Links 23/04/2025: Librarians, Anubis, and Refactoring a Gemini Capsule
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, April 22, 2025
IRC logs for Tuesday, April 22, 2025
Links 22/04/2025: Ending DEI Policies at Adobe, FTC Sues Uber
Links for the day
RMS is Done at KCL, Next Stop is Oxford
The message of RMS has long resonated well in India
US Government Already Bailing Out OpenAI/Microsoft With "Contracts", As Usual, Back Doors You Cannot Remove Becoming 'a Step Closer' on New PCs (Unless Everyone Acts ASAP)
The next "logical" step towards digital prisons
Microsoft Devises PR Stunts to Distract From Impending Mass Layoffs and Likely Bad Results Preceding Those Mass Layoffs
A "voluntary exit plan"
Gemini Links 22/04/2025: Deaths, HamsterCMS, and More
Links for the day
Links 22/04/2025: FTC v. Meta Trial and Google Remedies
Links for the day
In Turkey, Windows Down Rapidly While GNU/Linux Grows
Although Turkey is in NATO (but not the EU), it cannot quite trust computer systems controlled by the United States
GNOME, Microsoft, and GitHub: The Lack of Reporting on Abusive Colleagues Contributed to Profound Media Vacuum (or Blackout), Now Resorting to SLAPPs
This lack of morality/courage has helped enable further abuse, lining up more victims
Richard Stallman Has Updated His Article on Why "Free Software Is Even More Important Now"
Richard Stallman is about to give a talk here in the UK in a few hours
Microsoft Already Attacks the BSDs as Well (the E.E.E. Way, as Usual)
Bearers of bad news
The Open Source Initiative (OSI) is in Trouble, May Soon be Out of Business
Openwashing needs to end
Microsoft's Debt Grew Over 6 Billion Dollars in the Last Reporting Quarter (Before Inauguration), Expect Worse Next Week When 'Results' Are Disclosed and Mass Layoffs Resume
Microsoft is bleeding. It does not want people to notice.
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, April 21, 2025
IRC logs for Monday, April 21, 2025
Richard Stallman Gives Public Talk in London in 7 Hours (Need to Register as Venue Limited to 150 Seats), Public Announcements Begin to Appear
These are not announced weeks or months in advance