The new TV campaign was launched last week but appears to have come to our screens in full force this weekend when Microsoft flooded virtually all major cable channels ranging from locals sports broadcasts to the Food channel with what the company euphemistically calls a “confidence” campaign. To us, it looks like a scare drive to convince people to download IE8.
Microsoft's program wipes out what is known as "scareware" -- pop-up ads that scare users into purchasing fake anti-virus software, USA Today reported Monday.
How about companies that scare users into installing software after "fake" allegations? Well, sort of like Microsoft is doing right now.
Suffice to say, Microsoft still "sabotages" Firefox, as we noted a few days ago. There are many more articles about it but not enough scrutiny (maybe because Microsoft did this several times before, so there is complacence). That too is a form of scare, possible an illegal one (but Mozilla is more diplomatic than litigious). ⬆