Here we go again, notice the pattern...

Summary: As of last night or earlier yesterday, the EPO's 'media partners' (i.e. coverage for sale) are active and the EPO's PR staff is over-zealously and enthusiastically bombarding people online so as to desperately seek attention (see above)

The EPO spends literally MILLIONS of Euros buying the media, based on our sources. It's basically for lobbying packaged up as "science".

The Financial Times, an EPO “media partner” (i.e. bribed) this year, already starts with puff pieces:

https://twitter.com/ftreports/status/740142773127483392

Notice the "SME" theme...

So much for 'report'. Are readers being told about EPO payments? Or the EPO's unethical media strategy? They just borrow the name, FT, to self-legitimise.

Well, soon thereafter, unsurprisingly, the PR people at the EPO managed to 'find' the above and link to it. And then there was this (about an hour ago):

https://twitter.com/EPOorg/status/740457546234892289

It's quite crude, is it not?

Then again, look at the image at the top. Watch what the EPO is doing right now in 'social' media, not just traditional media (CNN included).

"IAM also organised a UPC event for the EPO, funded in part by the EPO's PR firm."Regular visitor to the EPO, Bastian Best, says: "Tuning my slides for today's unitary #patent and #upc presentation http://4sq.com/1Y7X3ff pic.twitter.com/d7NkU7EIx1"

Hopefully he will explain to everyone that SMEs expressibly hate the UPC, but judging by his avatar he surely will claim that startups need to lean on patenting. It's that same old strategy, wherein so-called 'experts' are making claims 'on behalf' of SMEs, just like IAM did (we mentioned it this morning).

Speaking of IAM 'magazine', watch another Microsoft connection (other than its Web site): "Great discussion with Microsoft’s @erichandIPG on the evolving global IP landscape at #IPBCGlobal Summit @IAM_magazine"

IAM also organised a UPC event for the EPO, funded in part by the EPO's PR firm.

"If that's not a scandalous waste of money, what is?""Colleen Chien and IAM are seeking data on the EPO and USPTO," Patent Buddy says. Well, IAM folks already have the EPO 'connections' and the mutual love. "I've never seen a report from Chien that was not critical of the patent system," Patent Buddy continued. I've never seen a report from IAM that was critical of the patent system.

Expect a lot of EPO propaganda in the coming two days. The EPO is literally purchasing or 'buying' coverage. If that's not a scandalous waste of money, what is? ⬆