Today in ZDNet, a propaganda site of advertisers like Microsoft and IBM. It relays IBM's PR talking points alongside Microsoft's (Microsoft helps ICE and other oppressors who commit war crimes and crimes against humanity).
Summary: It is important to understand that IBM never apologised or expressed remorse for what it did; instead if keeps pretending that it never happened -- a chronic sense of deep denial -- and right now it wants us to think that banning a bunch of words will be enough (or a substitute for lack of apologies and substantial action)
"It means a situation in which somebody accuses someone else of a fault which the accuser shares, and therefore is an example of psychological projection, or hypocrisy. Use of the expression to discredit or deflect a claim of wrongdoing by attacking the originator of the claim for their own similar behaviour (rather than acknowledging the guilt of both) is the tu quoque logical fallacy."