Bonum Certa Men Certa

Time for Linus Torvalds to Enforce and Protect His Brand From Misuse by His Employer, the So-called 'Linux' Foundation

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Summary: The gross misuse or misapplication of the brand "Linux" is being highlighted in this video about the latest examples. It has gone too far; whether Linus Torvalds wishes to rock the boat that's the so-called 'Linux' Foundation is totally up to him, but it might help if people contact him directly, especially longtime users and proponents of GNU/Linux.

THE latest Daily Links contained a bunch of Linux Foundation fluff, adding to last night's openwashing garbage. The so-called 'Linux' Foundation is basically promoting Microsoft and listening devices, using the brand (or trademark) "Linux". This is really bad. Under an hour ago (whilst uploading the video above) we also found "Linux Foundation Launches Open Voice Network to Set Voice Tech Standards" (openwashing of surveillance and Microsoft). This is what people see then they search for "Linux" news, along with this marketing spam in PRNewswire. That was a few hours ago. It seems clear that the brand "Linux" is being co-opted. The video above shows another new example of this (the Foundation trying to change its business model because of the pandemic), deals with this new pair of puff pieces (antithetical to "Linux" as per the thing many of us advocates promoted for decades), and urges people to contact Linus Torvalds at torvalds@linuxfoundation.org (it's still a valid address) and bring such concerns to his attention. He still has the relevant trademarks and he can likely do something about it (if so he wishes).



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