11.03.09

Gemini version available ♊︎

Novell’s PR Director and Marketing Chief Both Send the Wrong Message

Posted in Deception, Marketing, Microsoft, Novell at 8:38 am by Dr. Roy Schestowitz

Books on design

Summary: Criticisms of Novell’s marketing strategy arrive early this week, even from the press

NOVELL’S attempt to save face has only led to public backlash [1, 2]. Novell ought to have silently accepted a defeat in Los Angeles [1, 2]. Instead, since Novell made a mistake, even the press is now criticising its attitude of insulting the customer. Bad, bad move from Novell’s PR Director (the heir of Bruce Lowry, who quit Novell last year).

And amidst the hype, there stood Novell spurned and nodding solemnly at the critics. In an unusual move of announcing a customer loss, the open-source firm has given LA a mild tongue-lashing about jumping aboard the cloud bandwagon.

Not only Novell’s PR Director gets criticised this week. Novell’s chief marketing officer (CMO) is now being criticised by The Source for attempting to change what FOSS means, casting Free software users as “consumers”.

John Dragoon, Novell’s Chief Marketing Officer, walks an interesting path. I first noticed his comments back when he took a swipe at Canonical while praising Microsoft’s kernel “contributions”.

[...]

What this is about is an additional blog posting Mr. Dragoon made, “The Operating System Battle Heats Up“, where he goes just a tiny bit further and states: “While the winner on the vendor side is far from clear, it seems obvious that the consumer will win no matter what the outcome.”

This is foolish. The “consumer” – why not the “user”, I wonder? – will not win “no matter the outcome”, because the “consumer” has been losing continuously under proprietary software offerings. In fact, it is only the recent increase in “wins” from Free and Open Source Software that has in turn forced Closed and Proprietary Software to change that has led to wider consumer wins.

The so-called “new OS War” exists because the “consumer” was tired of losing as Closed and Proprietary Software “won”.

This analysis as a whole is worth a read; Novell perceives SUSE users as consumers who also “consume” licences for software patents from Novell/Microsoft. Who is Dragoon trying to appeal to? Novell does not deserve business for playing this kind of game.

Peace of mind

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

2 Comments

  1. Needs Sunlight said,

    November 3, 2009 at 9:57 am

    Gravatar

    Consumer vs user, that is the heart of the matter. M$ shills want people talking only about buying, selling, leasing or renting software.

    Under no circumstances should it be brought to anyone’s attention the idea of actually *using* the software. Then their whole plan goes to pieces. If people want to use the software for something, then they’ll want it to work. If they want it to work, then that rules out anything from Microsoft. Including parasitic eggs like Mono, which they hope will hatch in the body of the unwary host.

    Roy Schestowitz Reply:

    Ballmer gave away his game when he said: “The deal that we announced at the end of last year with Novell I consider to be very important. It demonstrated clearly the value of intellectual property even in the Open Source world. I would not anticipate that we make a huge additional revenue stream from our Novell deal, but I do think it clearly establishes that Open Source is not free and Open Source will have to respect intellectual property rights of others just as any other competitor will.

    Source: http://www.microsoft.com/msft/download/transcripts/fy07/Financial%20Analyst%20Brief.doc

DecorWhat Else is New


  1. Microsoft Thought Police

    Reprinted with permission from Ryan



  2. Links 08/02/2023: GNOME Smoother Scrolling of Text Views

    Links for the day



  3. Links 08/02/2023: Transmission 4.0.0 Released and Mass Layoffs at Zoom

    Links for the day



  4. IRC Proceedings: Tuesday, February 07, 2023

    IRC logs for Tuesday, February 07, 2023



  5. When the Pension Vanishes

    Today we commenced a multi-part mini-series about pensions and what happens when they suddenly vanish and nobody is willing to explain where all the money went



  6. Sirius 'Open Source' Pensiongate: An Introduction

    The Sirius ‘Open Source’ series continues in the form of a mini-series about pensions; it’s part of an ongoing investigation of a deep mystery that impacts people who left the company quite a long time ago and some of the lessons herein are applicable to any worker with a pension (at times of financial uncertainties)



  7. Links 07/02/2023: Endless OS 5.0 and Voice.AI GPL Violations

    Links for the day



  8. No Doubt Microsoft Unleashed Another 'Tay', Spreading Bigotry Under the Guise of Hey Hi (AI)

    Reprinted with permission from Ryan



  9. Links 07/02/2023: Fedora 39 Development Plans Outlines

    Links for the day



  10. IRC Proceedings: Monday, February 06, 2023

    IRC logs for Monday, February 06, 2023



  11. Links 06/02/2023: Escuelas Linux 8.0 and Many Political Issues

    Links for the day



  12. Links 06/02/2023: Sparky 6.6 and IPFire 2.27 – Core Update 173

    Links for the day



  13. Taking Back Control or Seizing Autonomy Over the News Cycle (Informing People, Culling the Marketing)





  14. Reality Versus Fiction: EPO Insiders Versus EPO Web Site and UPC 'Churnalists'

    The "official" sources of the European Patent Office (EPO), as well as the sedated "media" that the EPO is bribing for further bias, cannot tell the truth about this very large institution; for proper examination of Europe's largest patent office one must pursue the interpretation by longtime veterans and insiders, who are increasingly upset and abused (they're being pressured to grant patents in violation of the charter of the EPO)



  15. Links 06/02/2023: Linux 6.2 RC7 and Fatal Earthquake

    Links for the day



  16. IRC Proceedings: Sunday, February 05, 2023

    IRC logs for Sunday, February 05, 2023



  17. Links 05/02/2023: Wayland in Bookworm and xvidtune 1.0.4

    Links for the day



  18. Links 05/02/2023: Pakistan Blocks Wikipedia, Musharraf Dies

    Links for the day



  19. IRC Proceedings: Saturday, February 04, 2023

    IRC logs for Saturday, February 04, 2023



  20. Links 04/02/2023: FOSDEM Happening and Ken Thompson in SoCal Linux Expo

    Links for the day



  21. 2023 is the Year Taxpayers' Money Goes to War and Energy Subsidies, Not Tech

    Now that a lot of powerful and omnipresent ‘tech’ (spying and policing) companies are rotting away we have golden opportunities to bring about positive change and maybe even recruit technical people for good causes



  22. Getting Back to Productive Computer Systems Would Benefit Public Health and Not Just Boost Productivity

    “Smartphoneshame” (shaming an unhealthy culture of obsession with “apps”) would potentially bring about a better, more sociable society with fewer mental health crises and higher productivity levels



  23. Links 04/02/2023: This Week in KDE and Many More Tech Layoffs

    Links for the day



  24. Dotcom Boom and Bust, Round 2

    The age of technology giants/monopolies devouring everything or military-funded (i.e. taxpayers-subsidised) surveillance/censorship tentacles, in effect privatised eyes of the state, may be ending; the United States can barely sustain that anymore and raising the debt ceiling won't solve that (buying time isn't the solution)



  25. Society Would Benefit From a Smartphoneshame Movement

    In a society plagued by blackmail, surveillance and frivolous lawsuits it is important to reconsider the notion of “smart” phone ownership; these devices give potentially authoritarian companies and governments far too much power over people (in the EU they want to introduce new legislation that would, in effect, ban Free software if it enables true privacy)



  26. IRC Proceedings: Friday, February 03, 2023

    IRC logs for Friday, February 03, 2023



  27. IRC Proceedings: Thursday, February 02, 2023

    IRC logs for Thursday, February 02, 2023



  28. Links 03/02/2023: Proton 7.0-6 Released, ScummVM 2.7 Testing

    Links for the day



  29. Links 03/02/2023: OpenSSH 9.2 and OBS Studio 29.0.1

    Links for the day



  30. Links 03/02/2023: GNU C Library 2.37

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts