EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

01.12.11

Sony Beats KINect Despite Massive Marketing Campaign From Microsoft (Updated)

Posted in Hardware, Microsoft at 11:53 am by Dr. Roy Schestowitz

Update: it later turned out that Sony had gamed the numbers by channel-stuffing, just like Microsoft typically does.

Co-authored with G. Forbes

End in washing machine

Summary: Not even a massive marketing campaign and fake shortages could help Microsoft against its competition

On Friday the third of December (2010), Sony announced that it had sold 4.1 million Move controllers. That is not bad for a product that has only been out in the market for two months and with hardly any marketing at all. Microsoft’s marketing campaign for Kinect on the other is said to have cost half a billion dollars*, only to lead to fake KINect shortages. Microsoft said it would “sell out by Christmas”. Experts doubted this would happen and Microsoft tried to deny it (poorly) on several opportunities. One of these attempts was widely reported [1, 2]. Claiming a product has or is on the brink of selling out is often a last-ditch strategic move to establish the false perception of high demand.

Despite Microsoft’s expensive manufactured hype (a practice that has become commonplace these days for Microsoft, as per the WP7 references we collected), “Playstation Move is Outselling Kinect”, according to this report , :

It’s official: Sony has won the first round in the motion control peripheral sales contest. Wait, perhaps that prize should go to Nintendo for its trailblazing Wii console, making Sony the runner up. Official sales figures for both of the new motion controllers were hard to come by, but we now have some statistics for comparison. Sony today announced that sales of PlayStation Move motion controller for the PS3 reached over 4.1 million units worldwide. The milestone was reached in just 2 months since its release in September for North America, Europe/PAL territories and Asia, and 1 month since the release in October for Japan. The number not only shows clear success of the launch of the new motion sensing controller but also indicates positive momentum going in to the holiday season and to the year 2011.

This persisted whilst illusion of limited supply for high demand was pushed by some blogs around Black Friday, but Michael Pachter, an expert in this area, insists that it must be fake.

The Kinect and Move have been plagued by shortages in inventory around the world, and both Sony and Microsoft are making it known that they simply cannot keep up with demand. Unfortunately, analyst Michael Patcher is calling shenanigans, citing sales figures compared to shipped units.

Microsoft was hiring celebrities to perform at stores so that many articles littered with famous names were generated as a result. It is increasingly becoming apparent that Microsoft can only provide expensive and gimmickry marketing campaigns rather than substantial products. It would be interesting what kind of marketing Microsoft would create for software patent lawsuits.
___
* Just before Christmas, for example, one article stated: “But how determined is MS? So determined that the company reportedly plans to spend $500 million on promoting Kinect – as much as it spent on plugging the Xbox 360 – and around $400 million on Windows Phone 7 marketing efforts.” It is reaffirmed here. The massive marketing budget is said to be at the region of $1 billion.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. Agent_Smith said,

    January 12, 2011 at 11:27 pm

    Gravatar

    Ha, a couple of days ago, I was talking to a work mate, he works with software development, in the same employer I do, and he told me, the paradigm of Kinect was awful. While Wii remote and Sony’s PS3 Move are rather straightforward, Kinect relies in bodily motions, which can not, by the very human nature, be always the same, all the time.
    What happens in the end is, for games, Kinect can be atrocious just for the proposed paradigm.
    Could work as a new kind of interface in computers(as Ubuntu folks showed, just weeks after Kinect launched)

  2. The Mad Hatter said,

    January 16, 2011 at 6:23 pm

    Gravatar

    Oh come on – the Kinect is going to blow the world away when Kinect Sex is finished :)

    Dr. Roy Schestowitz Reply:

    Microsoft reserves the right to have sex. Remember: it’s Microsoft’s advertising that’s notoriously sex-filled (many ads got banned); its ISVs are never allowed sex, unless they are part of company orgies:

    http://techrights.org/2010/02/07/microsoft-orgies-and-drugs/
    http://techrights.org/2010/01/28/new-microsoft-hooker-scandal/

What Else is New


  1. Links 17/12/2017: KStars 2.8.9, GNOME 3.27.3, Parrot Security 3.10

    Links for the day



  2. Raw: Benoît Battistelli Has Long Been Obsessed With 'Alternative Facts' (Lying) Regarding Everything

    The chronic lying by Battistelli’s EPO goes way back and reveals a total lack of integrity, shedding doubt on just about any statement issued by the Office



  3. Raw: At the EPO “Social Democracy” is Actually a Euphemism for Authoritarian Regime

    An old document about the EPO‘s transition to so-called ‘social’ ‘democracy’ and what that means in practical terms



  4. Battistelli's 'UPC Buddy' Michel Barnier Helped Squash EU Intervention in Dysfunctional (Subverted by Battistelli) Administrative Council

    A look back at how Michel Barnier helped cover Battistelli's back, insisting that the Commission cannot do anything to rectify matters at the EPO (Elżbieta Bieńkowska, another UPC proponent, said something similar later)



  5. Raw: “Experienced Examiners Can Examine Anything.” (Even Not in Their Field!)

    An internal document shows how the EPO handles imbalance in filings, in essence shifting examiners to fields they are not familiar with



  6. Andrei Iancu in Charge of the United States Patent Office (USPTO) Would be a Patent Microcosm Coup

    The progression of Andrei Iancu's nomination/appointment is a reason for concern; it is, for a fact, a reason for optimism among patent extremists



  7. The Latest IAM Puff Pieces That Launder the 'Reputation' of Patent Trolls

    The creeping threat of patent extortion (litigation from companies that are empty shells with nothing but patents) does not worry IAM; instead, this is the vision IAM wants to actualise, having been paid by stakeholders in such a nefarious outcome



  8. The EPO Has Found 'Creative' New Ways to Bribe the Media and Promote Software Patents

    From Computer-Implemented Inventions (CII) and "Industry 4.0" the EPO is moving to creative new misnomers for carriers of software patents, SEP (patents-encumbered 'standards'), so-called 'FRAND' etc.



  9. EPO Busy Distracting From Miscarriage/Abuse of Justice at the EPO (Both Office and Organisation)

    The European Patent Organisation continues to be a vassal of the Office (Christoph Ernst is defending Battistelli) and justice is not being honoured; it's being discarded in the darkness (in secret meetings)



  10. Bristows LLP/IP Kat Carrying on With Dead UPC Jingoism

    The same old tune from Bristows not only gets played in Bristows' 'alternate reality' blog but also in other blogs where Bristows staff is 'contributing' (to confusion and misconceptions)



  11. Links 16/12/2017: Mesa 17.2.7, Wine 3.0 RC2, Kdenlive 17.12.0, Mir 0.29

    Links for the day



  12. Patrick Corcoran is Innocent, Yet Battistelli Will/May Have the Power to Sack Him Next Month (in DG1)

    The EPO's Administrative Council does not want to even mention Patrick Corcoran, as merely bringing that up might lead to the suggestion that Benoît Battistelli should be fired (yes, they can fire him), but to set the record straight, at the EPO truth-tellers are punished and those whom they expose are shielded by the Administrative Council



  13. Patent Trolls Are Going Bust in the United States (Along With the 'Protection' Racket Conglomerates)

    RPX continues its gradual collapse and patent trolls fail to find leverage now that software patents are kaput and patent opportunists struggle to access Texan courts



  14. IBM's Manny Schecter is Wrong Again and He is Attempting to Justify Patent Trolling

    In yet another dodgy effort to undermine the US Supreme Court and bring back software patents, IBM's "chief patent counsel" (his current job title) expresses views that are bunk or "alternative facts"



  15. EPO Administrative Council Disallows Discussion About Violations of the Law by Benoît Battistelli

    The EPO crisis is not ending for the Administrative Council does not want to tackle any of the obvious problems; Patrick Corcoran is a taboo subject and Ernst is coming across as another protector of Benoît Battistelli, based on today's meeting (the second meeting he chairs)



  16. Links 13/12/2017: GIMP 2.9.8, Fedora 25 End Of Life, AltOS 1.8.3

    Links for the day



  17. Judge Corcoran Got His User ID/Desk Back (as ILO Asked), But Cannot Perform Actual Work

    The latest update regarding Patrick Corcoran, whose 3-year ordeal is far from over in spite of ILO's unambiguous rulings in his favour



  18. The End of Software Patents and PTAB's Role in Enforcing That End

    Software patents are fast becoming a dying breed and the appeal board (PTAB) of the USPTO accelerates this trend, irrespective of patent immunity attempts



  19. No, China Isn't Most Innovative, It's Just Granting a Lot of Low-Quality Patents

    Patent extremists are trying to make China look like a role model or a success story because China grants far too many patents, spurring an explosion in litigation



  20. Battistelli-Campinos Transition Will Be a Smooth One as the Administrative Council Remains the Same and the Boards Still Besieged

    A rather pessimistic (albeit likely realistic) expectation from tomorrow's meeting of the Administrative Council, which continues to show that no lessons were learned and no strategy will be altered to avoid doom (low-quality patents and stocks running out)



  21. Links 12/12/2017: New BlackArch ISO and Stable Kernels

    Links for the day



  22. German Media Helps Cover Up -- Not Cover -- the Latest EPO Scandal

    EPO-Handelsblatt attention diversion tricks may be effective as German media barely shows interest in one of the EPO's biggest scandals to date



  23. PTAB Haters Fail to Guard Bogus Patents, But They Still Try

    Three Affiliated Tribes probably won't enjoy sovereign immunity from PTAB, Dennis Crouch won't manage to slow down PTAB, and patent litigation will stagnate as bad patents perish before they even land in a lawsuit



  24. Team UPC's Tilmann Defends Rogue Vote at 1 AM in the Morning With Just 5% of Politicians (Those With Vested Interests) Attending

    Just when German democracy is being stolen by a legislative coup (in the dead of night when 95% of politicians are absent/asleep) there's someone 'courageous' enough to rear his ugly head and attempt to justify that coup



  25. The Mask Falls: Lobbyist David Kappos Now Composes Pieces for the Patent Trolls' Lobby (IAM)

    David Kappos, a former USPTO Director who is now lobbying for large corporations that derive revenue from patent extortion, is writing for IAM even if his views are significantly biased by his aggressive paymasters (just like IAM's)



  26. The EPO Protest Tomorrow Isn't Just About Judge Corcoran But About the EPO as a Whole

    PO staff is about to protest against the employer, pointing out that "Battistelli is still showing a total and utter lack of respect not only for his staff and their rights but also for the Administrative Council and for the Tribunal"



  27. Claim: Judge Corcoran to Be Put Under Benoît Battistelli's Control in DG1

    Benoît Battistelli, who openly disregards and refuses to obey judges (while intervening in trials and delivering 'royal decrees' whenever it suits him), may soon gain direct control over the judge he hates most



  28. The European Patent Organisation Refrains (For Nearly a Week) From Speaking About Battistelli's Abuses as Judged by ILO Tribunal

    The EPO's silence on the matter of Patrick Corcoran is deafening; to make matters worse, the EPO continues to pollute media and academia with money of stakeholders, with the sole intention of lobbying and misleading news coverage (clearly a disservice to these stakeholders)



  29. Carl Josefsson Lets Judge Patrick Corcoran Come Back to Work at the EPO

    After initial reluctance to obey/respect the rulings from the ILO (security staff declining access) there is official permission for Patrick Corcoran to enter and resume work (following 3 years of injustice against him)



  30. Bristows is Being Hammered With Negative Comments For Its Unitary Patent (UPC) Lies

    The Unified Patent Court (UPC) is practically dead in the UK and Ireland; Bristows, nevertheless, continues with its desperate spin


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts