EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

01.12.11

Sony Beats KINect Despite Massive Marketing Campaign From Microsoft (Updated)

Posted in Hardware, Microsoft at 11:53 am by Dr. Roy Schestowitz

Update: it later turned out that Sony had gamed the numbers by channel-stuffing, just like Microsoft typically does.

Co-authored with G. Forbes

End in washing machine

Summary: Not even a massive marketing campaign and fake shortages could help Microsoft against its competition

On Friday the third of December (2010), Sony announced that it had sold 4.1 million Move controllers. That is not bad for a product that has only been out in the market for two months and with hardly any marketing at all. Microsoft’s marketing campaign for Kinect on the other is said to have cost half a billion dollars*, only to lead to fake KINect shortages. Microsoft said it would “sell out by Christmas”. Experts doubted this would happen and Microsoft tried to deny it (poorly) on several opportunities. One of these attempts was widely reported [1, 2]. Claiming a product has or is on the brink of selling out is often a last-ditch strategic move to establish the false perception of high demand.

Despite Microsoft’s expensive manufactured hype (a practice that has become commonplace these days for Microsoft, as per the WP7 references we collected), “Playstation Move is Outselling Kinect”, according to this report , :

It’s official: Sony has won the first round in the motion control peripheral sales contest. Wait, perhaps that prize should go to Nintendo for its trailblazing Wii console, making Sony the runner up. Official sales figures for both of the new motion controllers were hard to come by, but we now have some statistics for comparison. Sony today announced that sales of PlayStation Move motion controller for the PS3 reached over 4.1 million units worldwide. The milestone was reached in just 2 months since its release in September for North America, Europe/PAL territories and Asia, and 1 month since the release in October for Japan. The number not only shows clear success of the launch of the new motion sensing controller but also indicates positive momentum going in to the holiday season and to the year 2011.

This persisted whilst illusion of limited supply for high demand was pushed by some blogs around Black Friday, but Michael Pachter, an expert in this area, insists that it must be fake.

The Kinect and Move have been plagued by shortages in inventory around the world, and both Sony and Microsoft are making it known that they simply cannot keep up with demand. Unfortunately, analyst Michael Patcher is calling shenanigans, citing sales figures compared to shipped units.

Microsoft was hiring celebrities to perform at stores so that many articles littered with famous names were generated as a result. It is increasingly becoming apparent that Microsoft can only provide expensive and gimmickry marketing campaigns rather than substantial products. It would be interesting what kind of marketing Microsoft would create for software patent lawsuits.
___
* Just before Christmas, for example, one article stated: “But how determined is MS? So determined that the company reportedly plans to spend $500 million on promoting Kinect – as much as it spent on plugging the Xbox 360 – and around $400 million on Windows Phone 7 marketing efforts.” It is reaffirmed here. The massive marketing budget is said to be at the region of $1 billion.

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

3 Comments

  1. Agent_Smith said,

    January 12, 2011 at 11:27 pm

    Gravatar

    Ha, a couple of days ago, I was talking to a work mate, he works with software development, in the same employer I do, and he told me, the paradigm of Kinect was awful. While Wii remote and Sony’s PS3 Move are rather straightforward, Kinect relies in bodily motions, which can not, by the very human nature, be always the same, all the time.
    What happens in the end is, for games, Kinect can be atrocious just for the proposed paradigm.
    Could work as a new kind of interface in computers(as Ubuntu folks showed, just weeks after Kinect launched)

  2. The Mad Hatter said,

    January 16, 2011 at 6:23 pm

    Gravatar

    Oh come on – the Kinect is going to blow the world away when Kinect Sex is finished :)

    Dr. Roy Schestowitz Reply:

    Microsoft reserves the right to have sex. Remember: it’s Microsoft’s advertising that’s notoriously sex-filled (many ads got banned); its ISVs are never allowed sex, unless they are part of company orgies:

    http://techrights.org/2010/02/07/microsoft-orgies-and-drugs/
    http://techrights.org/2010/01/28/new-microsoft-hooker-scandal/

What Else is New


  1. High Courts in the United States Still Neither Grappling/Interfering With PTAB Nor Overturning <em>Alice</em>

    In spite of unprecedented pressure from Watchtroll, Dennis Crouch and other prominent elements of the patent microcosm in the United States, software patents continue to enjoy no backing from the courts while the Patent Trial and Appeal Board (PTAB) accelerates its crackdown on such patents



  2. Hailo and Qualcomm Both Want to Profit From Software Patents Rather Than Actual Products

    The (mis)use of software patents for "easy money" is being challenged and it does not look particularly encouraging to those who rely on such patents in 2017



  3. “Spectator” and “The Patent Scam” (New Site/Movie) Tackle the Patent Trolls Epidemic

    The mainstream criticism of patent trolls, culminating even in movies like "The Patent Scam" and others, might be enough to sway public opinion on the subject



  4. Unified Patent Propaganda Courtesy of a Cabal of Firms That Constructed the UPC

    The Unified Patent Court (UPC), a proposed patent litigation system which would harm European industry for the benefit of law firms and their largest clients (abroad), is only being boosted by few selfish and patently dishonest stakeholders, including/enjoying the EPO's massive PR/lobbying budget (FTI Consulting)



  5. Twitter Shadowbans Critics of the EPO Now?

    Criticise the EPO's European Inventor Award 2017 (in a way that becomes visible), get shadowbanned by Twitter (rendering this criticism invisible)



  6. RecogniCorp v Nintendo is Another Nail in the Coffin of Software Patents in the United States

    A precedential new decision against software patents is terrible news for the patent microcosm -- something for them to spin or moan about for a long time to come



  7. Battistelli is Busy Securing the Vote of Countries Whose Support and Tickets Are Easy to 'Buy'

    Battistelli’s banana republic politics and tricks are viewed as his ticket to endless ‘leadership’ (domination by sheer force) of a sinking patent office, whose rules he repeatedly breaks (including lack of eligibility to run it, for multiple reasons)



  8. Patent Snake Oil From Brunel University London and PatentDive

    The ludicrous notion of replacing patent examiners (or searches by humans) with machines is seriously considered by some who should know better... but don't



  9. This is How 'Independent' the Boards of Appeal Are Under Battistelli

    A rather revealing new factoid about the interview that never happened (potentially contradicting a previous one with Battistelli), or why it did not happen



  10. Links 29/4/2017: Endless OS, Pinebook, and New Mozilla Foundation Board Members

    Links for the day



  11. Links 28/4/2017: Subsurface 4.6.4, GNOME Shell & Mutter 3.25.1

    Links for the day



  12. Kather Augenstein and Bristows Shift Attention to Germany in an Effort to Ram the Dying UPC Down Everyone's Throats

    Down the throat, hopes Team UPC, the Unitary Patent system will go, even though Britain cannot ratify, throwing the whole thing into grave uncertainty



  13. United for Patent Reform Defends USPTO Director Michelle Lee From Attacks by the Patent Microcosm

    Michelle Lee is finally (if not belatedly) shielded by a bunch of large technology companies; The deep-pocketed industry finally steps in line with our position, which is usually when things turn out the way we advocate for



  14. Team UPC and CIPA Are Lobbying, Publishing Puff Pieces, and Rewriting the Law for Unitary Patent (UPC) Behind Closed Doors

    A collection of the latest news and views on the UPC, which is being lied about by those who stand to benefit from it and is probably going nowhere because Brexit means that the UK stays out, in which case it must be reset and pertinent ratifications done all over again



  15. China's Suffering From Patent Maximalism Has Europe Forewarned

    The parasitic elements inside China -- those that just want lots of litigation (even if from patent trolls) -- are winning over, much to the detriment of the Chinese economy, and Team UPC threatens to do the same in Europe with help from Battistelli



  16. Links 27/4/2017: Mesa 17.0.5 RC1, Git 2.13.0 RC1, and Linkerd 1.0

    Links for the day



  17. The Latest Expensive PR Blitz of the EPO, Led by Jana Mittermaier and Rainer Osterwalder Under the 'European Inventor Award' Banner

    The PR agencies of the Corsican in Chief, who appears to be buying political support rather than earning any, are very busy this week, as yet another reputation laundering campaign kicks off



  18. Links 26/4/2017: SMPlayer 17.4.2, Libreboot Wants to Rejoin GNU

    Links for the day



  19. PatentShield is Not the Solution and It Won't Protect Google/Android From Patent Trolls Like Microsoft's

    A new initiative called "PatentShield" is launched, but it's yet another one of those many initiatives (Peer-to-Patent and the likes of it, LOT Network, OIN, PAX etc.) that serve to distract from the real and much simpler solutions



  20. Patent Quality Crisis and Unprecedented Trouble at the European Patent Office (EPO) Negatively Affect Legitimate Companies in the US As Well

    The granting en masse of questionable patents by the EPO (patent maximalism) is becoming a liability and growing risk to companies which operate not only in Europe but also elsewhere



  21. Blog 'Takeovers' by Bristows and Then Censorship: Now This Firm Lies About the Unitary Patent (UPC) and Then Deletes Comments That Point Out the Errors

    Not only are Bristows employees grabbing the mic in various high-profile IP blogs for the purpose of UPC promotion (by distortion of facts); they also actively suppress critics of the UPC



  22. Links 25/4/2017: Kali Linux 2017.1 Released, NSA Back Doors in Windows Cause Chaos

    Links for the day



  23. Astoundingly, IP Kat Has Become a Leading Source of UPC and Battistelli Propaganda

    The pro-UPC outlets, which enjoy EPO budget (i.e. stakeholders' money), are becoming mere amplifiers of Benoît Battistelli and his right-hand UPC woman Margot Fröhlinger, irrespective of actual facts



  24. EPO Fiasco to be Discussed in German Local Authority (Bavarian Parliament) Some Time Today as the Institution Continues Its Avoidable Collapse

    Conflict between management and staff -- a result of truly destructive strategies and violations of the law by Benoît Battistelli -- continues to escalate and threatens to altogether dismantle the European Patent Office (EPO)



  25. In the US and Elsewhere, Qualcomm's Software Patents Are a Significant Tax Everyone Must Pay

    The state of the mobile market when companies such as Qualcomm, which don't really produce anything, take a large piece of the revenue pie



  26. In South Asia, Old Myths to Promote Patent Maximalism, Courtesy of the Patent Microcosm

    The latest example of software patents advocacy and patent 'parades' in India, as well as something from IPOS in Singapore



  27. Links 24/4/2017: Linux 4.11 RC8, MPV 0.25

    Links for the day



  28. Why Authorities in the Netherlands Need to Strip the EPO of Immunity and Investigate Fire Safety Violations

    How intimidation and crackdown on the staff representatives at the EPO may have led to lack of awareness (and action) about lack of compliance with fire safety standards



  29. Insensitivity at the EPO’s Management – Part IX: Testament to the Fear of an Autocratic Regime

    A return to the crucial observation and a reminder of the fact that at the EPO it takes great courage to say the truth nowadays



  30. For the Fordham Echo Chamber (Patent Maximalism), Judges From the EPO Boards of Appeal Are Not Worth Entertaining

    In an event steered if not stuffed by patent radicals such as Bristows and Microsoft (abusive, serial litigators) there are no balanced panels or even reasonable discussions


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts