Summary: comScore’s lesser-known ‘contribution’ to society is patent aggression
TECHRIGHTS likes to gather information and properly research sources of FUD. comScore, a Microsoft partner (paid by Microsoft), turns out to also be a patent aggressor, just like Facebook. Quoting one report: “The ad tech ecosystem only really ever gets controversial when premium brands’ ads somehow end up on sketchy sites. That is, until comScore launched a three-front patent war.
“As first reported by AdExchanger on Tuesday, comScore has filed lawsuits against DoubleVerify, AdSafe Media and Moat for patent infringement. ComScore is claiming that the three verification/targeting companies have each infringed upon eight patents overall. The patents in question relate to comScore’s ability to monitor, measure and report on how content is displayed online.”
“If people had understood how patents would be granted when most of today’s ideas were invented, and had taken out patents, the industry would be at a complete standstill today.”
–Bill Gates (when Microsoft was smaller)