Bonum Certa Men Certa

Linux Magazine is Run by Advertisers, Not GNU/Linux (and It's Hardly the Exception)

Big corporations are buying and silencing (muzzling) voices in the GNU/Linux community

Advertising



Summary: Advertising is big money -- so big in fact that publications no longer care what's true but instead focus on what text brings them more income (from advertisers, of course)

A LONG time ago when I was a Ph.D. student an editor approached me to write articles for his site, Datamation. At first I was paid 50 or 100 dollars per article; later on it was 200. Not a bad way to help pay tuition fees as a relatively poor student. But later on Datamation removed things that I wrote about Microsoft. It wasn't hard to see that Microsoft had become an advertiser (competitive ads, targeting articles about GNU/Linux in order to promote Windows). After a while I stopped writing there and put all my articles here in Techrights (including all those I had published in Datamation, as I was permitted to do after a number of months). That was more than a decade ago. I stopped writing there in 2007 or 2008. Since then Techrights has published well over 20,000 articles, mostly articles about patents. My lesson from that experience at Datamation, however, was valuable; I became well aware of the role of advertisers, e.g. in censorship or at least self-censorship, imposed in a top-down fashion (like publisher/editor removing paragraphs/articles). Looking at Datamation earlier this month, it seemed like many of the articles there are now composed by a longtime (over a decade) Microsoft booster, who used to promote Microsoft products and bash GNU/Linux, mostly at IDG (now Chinese-owned and barely active anymore).



"The only time they wrote about me it was an attack on me and on Techrights."Techrights never had any sponsors. It doesn't want any. Sponsors can be toxic to objectivity, including self-assessment or introspection (for example, a GNU/Linux site criticising GNU/Linux itself).

"You could discuss how Linux Magazine has been nothing but advertiser-led since 2001," one reader urged us the other day, "maybe even earlier!"

It was about an article rejection at Linux Magazine back in 2001. "If I recall [correctly] it was 2001," said the reader, "I was at Linux Biz Expo when Linus was still with Transmeta and other players - maddog, miguel Dirk, etc were speaking. Emmett Plant was the Editor in chief. I had pictures, I had interviews, I had a great article. But the ADVERTISERS... were not interested, at least that is what Emmett was told. The article -- Globalization of Linux -- never published. Maybe Larry (vaforge) was running Linux.com at that time."

"Content," explained this reader, was "not published because of advertisers."

So surely this phenomenon is rather common. Now consider the impact of "LF Event" sponsorships on the Linux Foundation and Linux.com. The only time they wrote about me it was an attack on me and on Techrights. The theme was a familiar one: try to paint those whom you don't agree with using the "conspiracy theories" or "paranoia" brush. The person who wrote that article now works for Linux Magazine.

Recent Techrights' Posts

2025 Will be Fought and Fraught With LLM Slop or Fake 'Articles' (Former Media/News Sites Turning to Marketing Spam)
The elephant in the room?
Brittany Day Can Rest and Let Microsoft/Chatbots Write Fake 'Articles' About "Linux" This Christmas
Who said people don't work on Christmas? Chatbots or plagiarism-as-a-service work 24/7, every day of the year except during Microsoft downtimes
 
Microsoft Openwashing Stunts Initiative (OSI) is A Vulture in "Open" Clothing
it's quite telling that the OSI isn't protecting the Open Source Definition
Gemini Links 25/12/2024: Reality Bites and Gopher Thanks
Links for the day
Links 26/12/2024: Japan-China Mitigations and Mozambique Prison Escape (1,500 Prisoners)
Links for the day
Links 26/12/2024: Ukraine's Energy Supplies Bombed on Christmas Day, Energy Lines Cut/Disrupted in the Baltic Sea Again
Links for the day
Gemini Links 26/12/2024: Rot Economy, Self-hosted Tinylogs
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, December 25, 2024
IRC logs for Wednesday, December 25, 2024
[Meme] Time to Also Investigate Bill Gaetz
Investigation overdue
IBM Has Almost Obliterated or Killed the Entire Fedora Community (Not IBM Staff)
Remaining Fedora insiders are well aware of this, but bringing this up (an "accusation" against IBM) might be a CoC violation
Links 25/12/2024: Fentanylware (TikTok) Scams and "Zelle Scams Lead to $870M Loss"
Links for the day
Links 25/12/2024: Windows TCO Brought to SSH, Terence Eden 'Retires'
Links for the day
Links 25/12/2024: Latest Report Front Microsoft Splinter Group, War Updates
Links for the day
Links 25/12/2024: Hong Kong Attacks Activists During Holidays, Xerox to Buy Lexmark
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, December 24, 2024
IRC logs for Tuesday, December 24, 2024
Gemini Links 25/12/2024: Open Source Social and No Search
Links for the day
Brittany Day Connects Windows Ransomware to "Linux" Using Microsoft LLMs (FUD Galore, Zero Effort, No Accountability)
FUD and misinformation made by Microsoft LLMs again?
Links 24/12/2024: Labour Strikes and TikTok Scrambling to Prop Up Radical Politicians That Would Protect TikTok
Links for the day
Where the Population is Controlled by Skinnerboxes Inside People's Pockets (or Purses)
A very small fraction of mobile users practise or exercise freedom/control over the skinnerbox
[Meme] Coin-Operated Publishers (Gaming the Message, Buying the Narrative)
Advertise (sponsor) to 'play'
Advertisers and Their Covert Impact on Publications' Output (or Writers' Topics of Choice, as Assigned or Approved by Editors)
It cannot be trivially denied that sponsorship in the form of "advertising" impacts where publishers go (or don't go, won't go)
Terrible Year for Microsoft Windows in Cyprus
down from 86% to 72% since January
[Meme] How to Kill Unions (Staff on Shoestring Budget Cannot Afford Lawyers)
What next for the EPO? "Gig economy"?
The EPO's Staff Union (SUEPO) Takes Legal Action to Rectify the Decrease in Wages (Lessening of Purchasing Power)
here is what the union published
Gemini Links 24/12/2024: Deedum Gemini Client Gets Colour Support, Advent of Code 2024
Links for the day
Microsoft Windows Slides to New Lows in Colombia
Now Windows is at an all-time low
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, December 23, 2024
IRC logs for Monday, December 23, 2024