Bonum Certa Men Certa

Openwashing Report: It's Getting Worse, Fast. Everything is Apparently 'Open' Now Even Though It's Actually Proprietary.



Weekly openwashing report



Summary: The latest examples (this past week's) of openwashing in the media, ranging from 5G to surveillance

THE "Openwashing Reports" started last weekend. It was conceived after a reader had sent us feedback (thanks, Christine!) and we hope we can keep it up for years to come. These reports address the growing problem which is the 'cheapening' of the term "Open Source" or even the framing of proprietary software as "Open". OSI isn't doing anything about it and if nothing gets done (e.g. public shaming at the very least), things will only get worse.



"OSI isn't doing anything about it and if nothing gets done (e.g. public shaming at the very least), things will only get worse."We start this report with Datical and Liquibase. We mentioned this last week in passing and days ago Datical was said to be "Furthering Ongoing Commitment to Open Source Community for Database Change" (headline).

What the heck does that even mean? It's a cheap openwashing stunt. They speak of "community" or "commitment" and "Open Source". Whose? Not theirs.

More troubling a case of openwashing was this bunch of "Open 5G" "Ecosystems" nonsense from Forbes (a propaganda rag of oligarchs). The press has been openwashing 5G for about a year and it's doing it again, never mind if 5G is strictly proprietary with additional patent traps (evergreening). Even the so-called 'standards' aren't open. There's nothing "open" about it and words like "Ecosystems" (in the headline above) are a bit like greenwashing. We expect to see a lot more openwashing such as this; we've seen it for months already and pointed this out in our daily links.

"Are they trying to pass off 5G as "Open Source"? Great openwashing right there by surveillance companies."Telecom openwashing doesn't quite stop at 5G hype -- a curious wave of hype that has already earned notoriety (it's basically marketing disguised as reporting). Days ago we saw AT&T openwashing and this is noteworthy because of the company's notorious secrecy (this company is the foremost partner of the NSA in the telecom space, based on several whistleblowers). Dallas Business Journal published this puff piece, reducible to megaphone/loudspeaker of AT&T staff. There was also RCR Wireless News with another puff piece ("Open-source '5G software infrastructure' focus of Dell, AT&T partnership"). What on Earth? Are they trying to pass off 5G as "Open Source"? Great openwashing right there by surveillance companies. Truly gross to think it was published to say: "AT&T continues to expand its parnterships with cloud specialists, now working with Dell Technologies to explore open source opportunities for 5G."

They don't mean Open Source. Here's the original press release that it's apparently based on. The openwashing stunt has a misleading headline which refers to "Open Source Edge Computing"; based on the body it is just "open infrastructure technology," which is more or less meaningless. "Dell Technologies and AT&T* are jointly exploring the development of key open infrastructure technology areas for the next-generation network edge that will be required by service providers to support new use cases and service opportunities in a cloud-oriented 5G world," it says.

Whatever "open infrastructure" means...

FierceTelecom joined in, triumphing or championing what it called "open source project" (in the headline even!) and to quote: "Dell Technologies is joining the Airship open infrastructure project, which has been spearheaded by AT&T..."

How did they move from "open infrastructure project" to "open source project" in the headline? It's either dishonest or grossly negligible. It means that people who look for actual "Open Source" will be bombarded with 'fakes' like the above. We're sadly seeing such stuff every week.

"So they published some code developed 'in-house' and now they proudly herald/advertise themselves as "good open source citizens" for 'good measure'..."Here's a new example of gross, crude and ridiculous openwashing of eBay, whose entire business is proprietary software with malicious elements like surveillance and blacklisting. The stack they use (not their work) may contain software such as Linux, but just about everything they do and make is proprietary. But "eBay has open sourced software designed to solve the problem of getting multiple servers to agree on a shared state even in the face of failures," says the openwashing piece. So they published some code developed 'in-house' and now they proudly herald/advertise themselves as "good open source citizens" for 'good measure'...

Maybe less than 1% of their codebase is "open"!

By criteria such as these, almost every company is now "Open" (even when it's not and even when it actively attacks "Open"; proprietary software fiends pretend to be what they attack).

Now check out the latest propaganda of Salesforce. Its openwashing spam is a "contributed" PR piece about "open platforms" (whatever that means). GovTech, an influential site, published it to say:

Open platforms can provide states and localities with several advantages. They are typically cloud-based, with the underlying infrastructure and source code managed by the platform provider. This lowers the cost and maintenance burdens on IT shops who can reduce the number of patching and upgrade cycles, and scale up or down as needed without the worry of managing capital IT infrastructure.

Open platforms can also enable IT teams with limited expertise to develop and deploy advanced applications through simple, no-code/low-code capabilities. This provides IT staff with the software “building blocks” to create applications with minimal coding, and help those agencies facing shortages in personnel who are adept at application development. That said, open platforms frequently offer toolkits with more advanced capabilities, so more tech-savvy users can benefit as well.

[...]

Tommie Fern is vice president of sales for State and Local Government Public Sector Business Unit at Salesforce.


This guy pushes surveillance and proprietary software into the public sector. It's proprietary, but they call it "open platforms". How much more distortion can the word "open" endure?

"So one who looks for "Open Source" news gets loads of search results about companies that aren't."And speaking of supposedly "open platforms" with surveillance, how about Facebook? It's pushing React Native, its own controversial 'standard', so ComputerWeekly decided to chip in with some PR. The so-called "Open Source Insider" (he no longer publishes his name) helps Facebook with this openwashing stunt. It's that same old openwashing of surveillance operations. "Now open sourced by Facebook under an MIT licence, Hermes is supposed to supercharge startup times, drain less memory and result in a smaller overall application code footprint," it says. Another new openwashing puff piece of Facebook came from Wired a few days ago.

Just amazing. So one who looks for "Open Source" news gets loads of search results about companies that aren't. Openwashing plus googlebombing equals cheap whitewashing (reputation laundering/marketing).

How about the openwashing of RideOS (a surveillance network for passengers)? Linux.com participated in this openwashing about a week ago. Is there source code? Well, there's an API:

Ridehail API and open source mobile apps are designed to empower companies to build and manage their own ride-hailing network.


"OS" in RideOS stands not for Open Source, but nowadays everything gets called "open-source" or "open" or "Open Source"...

""OS" in RideOS stands not for Open Source, but nowadays everything gets called "open-source" or "open" or "Open Source"..."The propaganda of proprietary software giants would have us believe malicious secret code is "open".

Here's another new example, one where "OpenChain" actually refers to specs (an "OpenChain Specification."). Well, an 'open spec' is not Open Source. It's just misleading.

How about this new one from Container Journal? We have cloudwashing and openwashing here ("Open Server" and "Cloud Service" and "Ecosystem", so arguably greenwashing too). It's about CNCF, part of the Linux Foundation. To quote:

The Open Service Broker API specification is the product of a collaboration by Cloud Native Computing Foundation, Fujitsu, Google, IBM, Pivotal, Red Hat and SAP. The goal of the project is to develop a standardized approach for connecting services to container orchestration platforms and cloud-native applications. At the same time, open service brokers are rapidly becoming a critical capability that cloud service providers are now all but assumed to possess.


The word "open" is used spuriously here; but it's not about code. It takes some research, it takes a lot of time (checking whether something is really Open Source or just openwashing as a marketing opportunity), but once you manage to decipher a project's or a company's status it rarely changes thereafter. If they're faking it, they'll likely fake it for years to come (if they survive that long).

We've meanwhile also noticed this new article from App Developer Magazine, a relatively large site with high reach. How did this article turn "leading cloud computing luminary" (i.e. a surveillance computing trap) into "Open Source expert" (in the headline)? Someone has just "joined Armory as vice president of open source and developer relations."

"Get your optics ready because what's nowadays being called "Open Source" has neither open nor source."The person's background however in no way supports the label "Open Source expert"; it's someone who worked for CNCF (the above) as a marketer. To quote them: "Kumar was most recently the VP of product marketing and developer relations at the Cloud Native Computing Foundation (CNCF), the home of Kubernetes (arguably one of the most impactful open source projects in cloud computing)."

So apparently being in marketing makes one an "Open Source expert". Whatever... we all know that the Linux Foundation is more or less a marketing front anyway. They do marketing for proprietary software firms for the most part; those are their sponsors and the motto is, "the sponsor is always right!"

Welcome to 2019. 2020 vision coming soon. Get your optics ready because what's nowadays being called "Open Source" has neither open nor source. It's just a marketing label like "dolphin-safe". ⬆

Recent Techrights' Posts

Creditors beware: VMS Enterprises Ltd vs Brexit Party (Reform UK Party Ltd)
Reprinted with permission from Daniel Pocock
 
Brigading Against Women - Part XIV - Mastery of Distraction
The finger-pointing actions themselves prove the saying that even an accusation is likely a confession
Links 02/10/2026: "McDonald's Caught Cheating Consumers for Profit" and "It's Not Illegal If You Buy New Laws"
Links for the day
EPO "Cocaine Communication Manager" - Part XVII - A Vote for Campinos This Month (Reappointment) Would be an Endorsement of Cocaine
The harder they try to silence critics, the worse it'll get
The Cyber Show on "Career Scientists" (Resellers of Establishment Brands Like GAFAM)
"The "career scientist" - with PhD and research office by their mid-twenties - follows well oiled tracks and institutional signposts, steering away from controversial or "difficult" subjects."
Reporting Court Matters While Preserving Dignity of Staff
There's a high and growing probability we'll take our appeal to the Court of Appeal next year
Broligarchs Speech-Policing, Faux 'Community' or 'Hub' in 'User-Driven' Clothing
Until a broligarch decides to "flag" inconvenient stories
Gemini Links 02/10/2026: Haiku, Microsoft EEE ('Linux' as a Container in Windows), and ROOPHLOCH 2026 Roundup
Links for the day
Microsoft Promised Them Bonuses, Instead They May Get Laid Off
Laid off or paid off?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, October 01, 2026
IRC logs for Thursday, October 01, 2026
Lots of People Left Red Hat This Week, No Announcement Made of Layoffs
Companies just find ways and excuses not to announce their layoffs
Gemini Links 01/10/2026: Gemini-to-Web Proxies Considered Harmful, ROOPHLOCH 2026 at Griffith Park Observatory
Links for the day
"SPONSORED FEATURE" of HPE and NVIDIA at The Register MS Has Just Mentioned "AI" 68 Times in One Page!
Meanwhile, grown-ups ignore the hype and get work done without slop
Microsoft's XBox Layoffs Not Finished, Won't be Finished, It's Called "Forever Layoffs"
Microsoft will shut down (XBox) after shrinking it, there's no need to sell anything (a straw man)
IBM's Red Hat Lost Lots of People Today, Chief People Officer (CPO) Dethroned
Headcount falls shortly in secret.
Microsoft is "Pushing Up Daisies" Amid Mass Layoffs (Secret Ones)
"Longtime Microsoft research leader Peter Lee and former LinkedIn CEO Ryan Roslansky to depart"
Links 01/10/2026: "Lawyer Cites ChatGPT-Invented Fake Witnesses in Murder Appeal" and The 'Linux' Foundation Technical Advisory Board (TAB) Has Vacuum
Links for the day
Brigading Against Women - Part XIII - The Offer We Didn't Ask For (and Under Threats to a Lady at the Webhost, a Form of Extortion From America)
Two and a half months ago Garrett made an offer to my wife
Techrights Turning 20 Next Month
Our image is under attack, our finances are constantly under attack and so on
Links 01/10/2026: "Meat Proxies" and "Japan’s Far Right Is Courting Young Voters"
Links for the day
Red Hat Being Phased Out of Existence (Like Many Other Companies That IBM Bought)
The "Red Hat" brand (and badge) is being dissolved some more today [...] IBM is imploding 'creatively'.
IBM Layoffs Cover-up
thelayoff.com is censoring threads
"Restricted Boot" Garrett's State is Now Implementing Kill Switches (Just What We've Warned About All Along)
The underlying concept is hardly new
Brett Wilson LLP Has Had No Annual Report in 16 Months
A cynic might hint that they try to hide something
Reform UK last minute accounts filing
Reprinted with permission from Daniel Pocock
Gemini Links 01/10/2026: "Babel With Better Hardware", Software Input That's Slop, and DWeb Cascadia 2026
Links for the day
Today is D-Day at Red Hat and People Leave in Droves
They said there would be "bluewashing", we're mostly seeing people announcing they're leaving
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, September 30, 2026
IRC logs for Wednesday, September 30, 2026
Gemini Links 30/09/2026: Fish Leather, Slop Formation, and ROOPHLOCH
Links for the day
In a Lot of Europe (or EU) Android (With Linux) is Bigger Than Windows
For example in Greece
Slop-Posting is a New Form of S---posting
We recently caught several more "linux" sites (with "linux" in their domain name) turning to slop
EPO Cocainegate: Lots of Money (Over a Million Euros) for Cocaine Addicts, Not for Children With Special Needs
Next month we'll bring out some more Campinos scandals
High Court victory: Nigel Farage is 'the Company's own candidate'
Reprinted with permission from Daniel Pocock
It Took GNOME's Code of Conduct Committee (CoCC) Over 8 Months to Realise CoC Reports Went Into /dev/null/
It would be ironic if the blunder's culprits were punished for it, would it not?
Links 30/09/2026: Microsoft "OpenAI Ignored Employees’ Warnings About Safely" and "Pentagon Personnel Agency Data Breach Impacts 3 Million People"
Links for the day
The Register MS "Events" As Paid Spam That Promotes and Keeps Afloat Hype About Slop
This dreary sort of media reads like a soup of words, i.e. like the thing it is advertising
Digital Independence in the UK and in Western Europe
We have the technical capacity and skilled personnel to achieve this
IBM's Anderon as a Mass Layoffs Ritual With a Bailout (From US Taxpayers to IBM) and Other Perks
Like those empty promises in the first term of the Cheeto dictator
Gemini Links 30/09/2026: David Bowie, Web Rendering Proxy, Ink and Letters, Gemlog Nostalgia
Links for the day
EPO Annual General Meeting (AGM) Will Speak of Financial State of the EPO's Union
Their work is needed because the EPO breaks the law
Rust Causes Upgrade Issues in Ubuntu
They could just keep GNU coreutils in place (nothing was broken about it) and avoid Microsoft's back doors and TPMs
Losses From Slop Are "Investment", Hundreds of Billions in Debt Are "Growth Opportunity", Layoffs Are "Great to See", and Loss of Business Means "We Need a Slowdown" (for "Safety")
Microsoft is removing staff, as investment is apparently the act of shrtinking
Brigading Against Women - Part XII - Toxic Masculinity, Hunting Women, Will Code for Sex
Who says things like these?
The Microsoft Lunduke Slop Problem
Microsoft Lunduke does not support Software Freedom; he serves to discredit many ideas championed by Free software or ideals articulated which are apolitical for the most part
Links 30/09/2026: "Understanding the LLM Bubble" and "Florida Senate Threatened Legal Action Against Newspapers"
Links for the day
It Looks Like Mass Layoffs at "Nordcloud, an IBM Company" Today (a Day Ahead of Red Hat)
Expect the same from Red Hat next
British Prime Minister Recognises Social Control Media as National Cohesion Problem
one has to wonder if addiction to social control media is not compatible with peace
The Future Isn't Social Control Media (Nothing Will be Left of It, Not Even Archives)
"Error code: 502 Bad Gateway"
GNU/Linux Usage in China is Increasing
China is leaving Microsoft and Windows behind
43 Years of GNU and GAFAM's (Especially Microsoft's) Attacks On It
GNU is very widely used (when people say "Linux commands" they typically mean "GNU programs"), hence it's being attacked a lot
CDMAG Covers Free Software, New Magazine From Decent People
If enough people accessed their site, they would not rely on social control media (third parties, censorship platforms)
Brigading Against Women - Part XI - An Abject Lack of Social Skills (and Not Knowing How to Handle Women)
GGG enjoy - if that's the right term - very bizarre or esoteric sex life
Gemini Links 30/09/2026: Accelerationism, "The Billionaire is Wrong", Rant About LLM-generated Support E-mails
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, September 29, 2026
IRC logs for Tuesday, September 29, 2026