Bonum Certa Men Certa

Breaking Microsoft's Two-pillar Strategy

"It's possible, you can never know, that the universe exists only for me. If so, it's sure going well for me, I must admit."

--Bill Gates, TIME magazine Vol. 149, No. 2 (13 January 1997)

The following short article comes from a reader, who strives to explain Microsoft's current strategy.

Microsoft must be very scared. Their monopoly is at stake (or as Eric Raymond says, if they don't get a monopoly lock-in their options will plummet and everything is over, so they will never behave). Their hopes to keep their monopoly remain in 2 fundamental pillars: Expect them to bury as much money as necessary to sustain these 2 pillars and get their way:

Pillar 1

Microsoft OOXML is a fundamental part of their strategy: Without the fixed revenue stream coming from governments they will suffer much, not only because they will lose one of their biggest sure captive customers (governments) but also because it would open the floodgates to competition. And they don't stand any chances against GNU/Linux in terms of cost, scalability, security, performance and so forth.

That is why if ISO refuses Microsoft OOXML and governments start to migrate to alternatives, they are doomed.

Their other captive customer (the OEMs) are starting to fail them. As hardware prices are lowered, the 'Microsoft tax' is becoming more and more visible. A computer without the extra tax -- and the extra requirements to run Windows -- is more competitive and successful: Think about the Eee PC. That's why they opposed so hideously to the OLPC project.

Pillar 2

The other pillar is Software Patents, which is the legal mechanism they are embracing in order to perpetuate their monopoly. Alas, software patents are illegal in Europe and we must be alert on this because they are trying to see them passed in the EU (heavy lobbying behind the scenes to our elected representatives), so this is another field where FLOSS has to fight and fight hard.

“And think about the economic crisis: It was already hard to try to prove their products were worth the ridiculous prices they ask for the licences, but it is getting harder every day.”They have extended a worldwide network of Microsoft Certified Partners, Microsoft certified developers, system administrators and satellite business that sell you anti-virus for systems they make insecure by design, and there is a huge amount of money in the whole game, much of it coming as a sure thing (the OEM tax, governments spending public funds on their products due to the lock-in, etc), and any member of this network can see its business menaced by people like you and I telling everyone that "The emperor just has no clothes". So expect the fight.

But at the end of the day we know -- as well as them -- we are right and they are wrong and they know it (I always try to imagine the cognitive dissonance inside Jason Matusow's head looking at how he bends the truth to serve his employer in his posts). Free Software has just started rolling and it is like a snowball now, but soon it will be an avalanche. Lies will be revealed sooner or later (documents coming out of legal processes show Microsoft has not changed an inch in more of 10 years).

And think about the economic crisis: It was already hard to try to prove their products were worth the ridiculous prices they ask for the licences, but it is getting harder every day.

So, let's keep up the good fight for software freedom, which is as well our freedom, the society's and the legacy we can fight from in our reduced field of action -- we are not world leaders or powerful entrepreneurs, but into our "everyday people" possibilities we do make a difference -- for the generations to come.

Remind yourself of this: Steve Ballmer keeps saying (and last said it just two weeks ago) that Linux is Microsoft's number one competitor. Remember this. Number one threat. Not Apple. Not IBM. Microsoft is meanwhile approaching debt and it may soon be tipped over the edge only to surprise everyone who previously fell for their constant lies (otherwise known as "embellishments").


Recent Techrights' Posts

Greener Pastures for Free Software Users
This coming week we'll publish many articles about GNU/Linux and technical means of/for user empowerment
Google News, Which We Call Gulag Noise, is Following the New York Times Into the Digital Graveyard
It merely gives an illusion of volume and instead of giving readers more stuff to read it wastes people's time
Over at Tux Machines...
yesterday's posts
Software Freedom is the Future and Microsoft is the Biggest Obstacle
GNU/Linux, at its roots, was all about Software Freedom
"Modern" Computing Sucks and Harms Computer Users
Reprinted with permission from Ryan Farmer
Red Windows
Red Hat is not into Free software
Richard Stallman Giving Talks in the Czech Republic and Germany This Week (Tomorrow's Talk is "Artificial Intelligence vs Language Models")
This past weekend he gave two talks in the Czech Republic
Companies Faking the True Number of Layoffs With Return-to-Office Mandates and Forced Relocation
we estimate that Microsoft cut about 30,000 so far this year, having cut many more jobs last year
Links 03/10/2023: Cellphones (Mobile Phones) Banned in Classrooms in England
Links for the day
IRC Proceedings: Monday, October 02, 2023
IRC logs for Monday, October 02, 2023
Daily Bulletins Coming Soon (Hopefully as Early as Next Week)
Today we finish testing IRC logs and their upload to Gemini, not just to IPFS
Links 02/10/2023: NUC, GTK Themes, and More
Links for the day
New Union Syndicale Articles About the European Patent Office
We'll probably get back to regularly writing about the EPO in the near future
If WordPress Knows Well Enough to Self-Host Its Podcast, Why Can't GNU/Linux Shows Do the Same?
For those who want videos and podcasts, here are today's latest additions from other sites
Richard Stallman Can Outlive Many of His Prominent Haters
M.J.G. tried hard to take our Web site offline, based on lies and repeated threats
The GNU/Linux Revolution Ain't Here. Look at Brazil, Russia, India, China, and South Africa (BRICS) Instead.
The revolution won't be televised
Chaffbot Effect: Microsoft Bing Falls to Lowest Share in Two Years (Amid Loads of Bing Layoffs This Year)
Press outlets mostly failed to report that Bing is collapsing
Forget VSCode (Microsoft's Proprietary Spyware), Use KATE Instead
KATE is great
Sometimes It's Time to Reboot
No, not Android. KDE.
GNU/Linux Distributions as "Appliances" and DRM Platforms (the Case of ChromeOS and SteamOS)
Is this what we envisioned in the 1980s and 90s?
Fulfilling the Site's Full Potential
We remain devoted to the aforementioned goal of posting more original material
Over at Tux Machines...
2 days' worth
Upcoming Talk by Dr. Richard Stallman: Large Language Models Are Not Artificial Intelligence
LLMs aren't truly intelligent and cannot quite grasp what they spew out
GulagTube is a Burning Platform (Exit YouTube, Invidious Won't Save Us From Google/Alphabet in the Long Run)
Alphabet Agency (Google) sees the future of video as a "skinnerbox" (running Android) that indoctrinates you like TikTok does
Microsoft's Demise in the Global News Cycle is Rather Telling
It should be noted that Microsoft is, in general, no longer prominent or dominant in news headlines
Gemini Migration and Backup Capsule (Archive)
At the end we'll end up with something a lot better than before and latency should be massively reduced
Links 01/10/2023: Science, Education, and pro-Russia Slovakia Leadership
Links for the day
IRC Proceedings: Sunday, October 01, 2023
IRC logs for Sunday, October 01, 2023
Links 01/10/2023: Climate, Patents, Programming, and More
Links for the day
Apple and Microsoft Problems
half a dozen links
Malware in the Ubuntu Snap Store, Thanks to Canonical Bloatware Mindset
Reprinted with permission from Ryan Farmer
Gemini Rising
There are 3523 capsules
Richard Stallman Gave a Talk Yesterday, Will Give Another Talk Today, and Will Give Two More Talks in Germany Later This Week
Those cover at least 2 different topics
Beware the Microsoft Sharks
We won't forgive and forget
IRC Proceedings: Saturday, September 30, 2023
IRC logs for Saturday, September 30, 2023
Don't be Afraid of the Command Line, It Might Even be a Friend
There's a tendency to think that only graphical interfaces were made to simplify usage, and any declarative interface is by design raw, inherently unfit for usage
One Positive Note About GNU/Linux Coverage in 2023 (Less Microsoft)
GNU/Linux users do not want this, with very rare exceptions
Snaps Were Never Good at Security, But the Media Coverage is Just Appalling
The media should focus on culling Windows, not making a huge fuss over minor things wrongly attributed to "Linux"