Bonum Certa Men Certa

Does Microsoft Still Create Twitter Accounts for Guerilla Marketing?



Summary: News about Microsoft marketing, which has become rather shameful

Microsoft maintains prominent presence in Twitter using not only its employees but using agencies that it hires, too [1, 2]. We are fortunate to have a reader whose hobby is exposing those people and now he is having a go at a user called Officethemovie. Surely not the surname of a Microsoft employee, right?

Having looked at the account, IMO theres certainly room for suspicion and the account may be of interest to people who dont like the idea of FUD being spread at the expense of alternative to Microsoft products.

What makes me suspicious is the fact that at the time of writing this they follow no people.


Joe Wilcox (whom Microsoft Watch recently let go, much to Andre Da Costa’s dismay) plays along and defends Microsoft by listing Microsoft bloggers, but who has the last laugh? According to CRN, it is just another Microsoft AstroTurfer in Twitter:

Microsoft is hinting that a new Zune offering could be coming next month.

Through a new Twitter account, @officethemovie, the company said Monday afternoon that "June 2009 will be an important month for Zune users." Microsoft's Zune MP3 player is the vendor's answer to the Apple iPod.


These pseudo-users can come via marketing agencies. This was covered in some Microsoft blogs but hardly by the press. This one particular user account seems related to this report ("Coming soon to a desktop near you: Microsoft's Office The Movie").

In other news, Microsoft is again recruiting celebrities to advertise its products.

Microsoft Teams Up With Celebrity Athletes



[...]

Launched in beta late last year, BAT has already assembled a network of about 1,400 pro athletes available to advertisers for far less than typical celebrity endorsers. "


Remember Seinfeld and Vista? How about Indian equivalents [1, 2]? Microsoft's marketing strategy has fallen pretty low.

Recent Techrights' Posts

[Video] Trainline Finally Issues a Refund, But It Took 9 Days and Showed How 'Modern' Systems Fail Travelers
They treat people like a bunch of animals or cattle, not like valuable customers
 
Links 12/04/2024: Big Brother in the Workplace and Profectus Browser Alpha 0.3
Links for the day
WIPO UDRP D2024-0770 Debian vendetta response
Reprinted with permission from Daniel Pocock
Links 12/04/2024: Reporters Without Borders Rep Kicked Out of Hong Kong
Links for the day
Gemini Links 12/04/2024: Funny Thing, Manual Scripts, and More
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, April 11, 2024
IRC logs for Thursday, April 11, 2024
DebConf22 Kosovo segregation of women exposed
Reprinted with permission from disguised.work
Links 11/04/2024: Web Diversity and More Crackdowns in Russia
Links for the day
Gemini Links 11/04/2024: Activity and Motivation in Geminispace, gwit Implementations
Links for the day
First They Came for Iranian Developers...
Red Hat/IBM and 'cancel culture'
[Video] A Debian Project Leader Needs to Also be a Technical Project Leader
We do not vouch for one (or none) horse in this race
Aggressive Efforts (and Threats) for Those Who Speak About What Happened in the Balkans
Acting in this way in an effort to censor people typically results in a second scandal on top of the original scandal
How Kosovo won DebConf21
Reprinted with permission from Daniel Pocock
[Video] How the Media Blamed SSH and Linux (for Nearly a Whole Fortnight!) Instead of Microsoft's GitHub and Systemd
Microsoft-connected sites have said a whole bunch of lies
Anzacathon: a hackathon for Anzac day at home
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, April 10, 2024
IRC logs for Wednesday, April 10, 2024
On Julian Assange, Now 5 Years in Belmarsh Prison: The Good News, the Bad News, and Ugly Noise
Some time this spring (or summer) we'll revisit the Appelbaum case
Links 10/04/2024: Starvation as Weapon in Sudan, Sonos v. ITC Explained
Links for the day
Gemini Links 10/04/2024: JSON explore and geminiprotocol.net Downtime
Links for the day
Links 09/04/2024: Netflix Layoffs and Cox Will Try to Bring Copyright Liability of ISPs to SCOTUS
Links for the day
Links 10/04/2024: Biden Reportedly Considers Dropping the Charges Against Julian Assange
Links for the day
Wikileaks, Dickileaks & Ubuntu Underage girl
Reprinted with permission from the Free Software Fellowship
Gemini Links 10/04/2024: Tanana River, Picotron, and Citation on Gemini
Links for the day
Elio Qoshi & Redon Skikuli missing from OSCAL agenda
Reprinted with permission from the Free Software Fellowship
Links 10/04/2024: TikTok Trouble, East Asian Companies Receive Subsidies From American Taxpayers
Links for the day
This is What Techrights Would Look Like If We Participated in 'CSS Naked Day'
All cascading style sheets (CSS) should be optional
Microsoft Hiring People Who Attempt to Murder Colleagues
magnet for sociopaths
Francophone GNU/Linux
Moving in a positive direction
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, April 09, 2024
IRC logs for Tuesday, April 09, 2024
Over-Enforcement of a Code of Conduct (CoC) Would Ruin Events, Maybe Not for Corporate Posters, Sponsors, Posers, and Speakers
a shrine for corporate supremacy
The "F" in Free Software Doesn't Stand for "Censorship"; Attempts to Censor Mere Links to Articles About DebConf22 in Kosovo
It's about an article we'll reproduce here later this week
Daniele Scasciafratte & Mozilla, OSCAL, Albania dating
Reprinted with permission from the Free Software Fellowship
Gemini Links 10/04/2024: Notifications, Motivation, Profectus Graphical Browser for the Smallnet
Links for the day
Abuse & Sex Crimes at FOSDEM and Open Source tech events
Reprinted with permission from the Free Software Fellowship