Bonum Certa Men Certa

Fans of Apple Disappointed by iPad; Hype is Paid for by Apple

Apple logo - think different



Summary: Looking beyond the spin and the shameless marketing, Apple's announcement is a yawn

THE news is still filled with coverage of a non-event from Apple. The company has released or at least announced a product that's inferior to anything that has been on the market for a while. What's rather shocking is that Apple's hype technique (it is fake hype which Apple knows how to generate) is actually working. There is a lot of coverage out there and nobody can explain why.



“iPad seems like a low-cost entry ticket into the "Apple lifestyle" (or club), much like the Mac mini.”Okay, so Apple has managed to generate so much hype for what seems like another one of their long-forgotten failures (like attempts at television) and perhaps we in GNU/Linux world can take a lesson in marketing. But whatever stunt Apple pulls, it doesn't come for free. Only yesterday we showed that Apple may have bribed prominent figures who blog and now we find that Jason Calacanis too was among the recipients of an iPad weeks before the announcement. Calacanis is very influential and friendly to Macs, so Apple knows what it's doing.

Apple's "hype machine" is so blatant that IDG has just published a whole new article about it, titled "Apple's tablet and the media hype machine"

The principle behind the Apple tablet hype-excitement-burnout cycle is nothing new, of course; we've seen this happen time and time again (see: the weeks leading up to every other Apple event in recent history). Whether you're an Apple fan or an Apple hater, odds are you've by now reached the point of saturation when it comes to the endless analysis of a product we don't actually know anything about.


iPad seems like a low-cost entry ticket into the "Apple lifestyle" (or club), much like the Mac mini.

GNU/Linux Does Better



As SJVN puts it, GNU/Linux is already offering something better than Apple's iPad.

[R]eally, is there anything here that Linux can't do just as well for less money?

[...]

Besides the Moblin/Atom boxes, you'll also see iPad-like tablets using ARM processors and Google's Android 2.0 take on Linux coming out at about the same time. Android 2 vendors, like Motorola with its Droid, have always targeted the iPhone. The iPad will just be another arena for their battle.

And, last, but by no means least, there's Google with its Chrome operating system. It's going to take longer to come to the market then the others but I can see Chrome Linux powered netbooks giving the iPad trouble as well as giving the traditional desktop market fits.

All that taken into consideration, I'm also still sure that the iPad will be wildly popular. Apple products, when Apple puts its mind to it, usually are very successful... for users who have the money for the shiniest new toys. In the longer run though I'm willing to bet that collectively the Linux-powered entertainment tablets will end up having more customers.


Another tablet PC will come from MSI quite soon, maybe running GNU/Linux.

Micro-Star International (MSI) is set to launch a Nvidia Tegra-based tablet PC in the second half of 2010 priced US$500, according to company sales director Sambora Chen.


Lenovo's new tablet runs both GNU/Linux and Vista 7.

Question of Freedom



As we noted yesterday, the FSF attended this launch event of Apple and it did a great job highlighting the problems and attracting press coverage. Among the resultant articles we have:

IDG: Is the iPad 'iBad for freedom'?

In an online petition and an open letter to Steve Jobs, the open source organisation says: "The iPad's unprecedented use of DRM to control all capabilities of a general purpose computer is a dangerous step backward for computing and for media distribution. We demand that Apple remove all DRM from its devices."

Defective by Design.org is a campaign of the Free Software Foundation. GNU founder Richard Stallman is its president.


The Register: Apple iPad spanked with Defective by Design protest

Not everyone is drooling about Apple's soon-to-be-launched tablet. Members of the anti-DRM group Defective by Design were protesting Wednesday morning outside Apple's tighty controlled launch event, handing out cards mocking Apple's invitation, with Apple's tagline "Come see our latest creation" replaced with "Come see our latest restriction."


Not only the FSF makes such an opinion be heard. Jeremy Allison too has publicly called it "iShackle (tm)".

Well, what about Novell, Jeremy Allison's former employer? Novell does not care what the FSF has to say (it even distorts the FSF's message); Novell is actually supporting the iPad by bringing .NET to it. Shame on Novell.

Even the Apple Fans Don't Like It!



What is the iPad really? It's an oversized iPhone thingie without even a keyboard for touch-typing. Here is a very concise summary from Tim Bray, a longtime Apple/Mac enthusiast:

Compared to my laptop, the iPad lacks a keyboard, software development tools, writers’ tools, photographers’ tools, a Web server, a camera, a useful row of connectors for different sorts of wires, and the ability to run whatever software I choose. Compared to my Android phone, it lacks a phone, a camera, pocketability, and the ability to run whatever software I choose. Compared to the iPad, my phone lacks book-reading capability, performance, and screen real-estate. Compared to the iPad, my computer lacks a touch interface and suffers from excessive weight and bulk.


"For creative people, this device is nothing," Bray concludes. "Nothing Creative" was the headline.

Mike Masnick, who is very insightful on these matters, is excited neither by the iPhone nor the iPad, which is just a larger version it (with limitations akin to those of carriers). He writes:

Wait, Who Wants A Proprietary, Locked Down Device That Limits What You Can Do?



I honestly didn't have very much to say about Apple's introduction of the iPad, which seems like something of a non-event, really.


Exactly. In another post, Masnick insists that iPad will change nothing for publishers. DaniWeb has the article "15 reasons why the iPad is no game-changer" and MacLife names 7 things that are missing from the iPad. When even fans of Apple are not excited by a new Apple product (or find flaws in it), then clearly it's just a dud. Let's move on.

Comments

Recent Techrights' Posts

Why the Media is Dying (It Sucks, No Mentally Healthy People Will Tolerate This for Long)
linking to actual news articles helps fuel the spam, too
Something is Happening at OFTC
It looks like it shrank by 20,000 users
GNU/Linux Usage in Guadeloupe Rises Closer to International Average, Based on Web Data Collected by statCounter
It should be noted that the estimates of GNU/Linux usage are now in 4.5% territories
 
[Meme] Twitter (X) Will Reject the Concept of a Female President
Twitter (X) is controlled by misogynists, who socially control (or socially-engineer) their fake concept of "media"
Second Family Photo of Julian Assange Since His Release (First Since His Birthday)
His wife shows the 4 of them for the first time (2 hours ago)
Protesters in Kenya Need Software That is Free (Libre) and Supports Real Encryption in Order to Avoid Capture and Torture (Sometimes Execution)
There's more to fight over than economic issues
The Ludicrous Idea That GNU/Linux is a "Poor Man's" Operating System
Seeing the trends in countries such an Norway, it ought to be abundantly clear that adoption of GNU/Linux has nothing to do with poverty
Links 22/07/2024: Internet Optimism and Kamala Harris Policies Debated
Links for the day
The Impact of OFTC's Latest Changes on the Perceived Scale of IRC Globally
IRC is still one of the more potent alternatives to the social control media conglomerates
New: Why They Really Went After Assange
Uploaded by Chris Hedges
Links 21/07/2024: Health, Politics, and Kamala Harris in Focus
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, July 21, 2024
IRC logs for Sunday, July 21, 2024
A Drop in Half (From 208 to 104): Sharp Decline in Number of Gemini Capsules That Use Let's Encrypt CA Since December
Gemini is increasing its independence from Certificate Authorities (CAs)
Gemini Links 21/07/2024: Last of Old Computer Challenge and Forth Language
Links for the day
Links 21/07/2024: Climate, Politics, and More Squashed Patents
Links for the day
Only a Quarter of Web Requests in Micronesia Traced Back to Microsoft Windows (It Used to be Well Over 95%)
Micronesia has over half a million people in it
Your F.U.D. is Already Showing, Microsoft
That talking point is quickly spreading so that CrowdStrike discussions become about "Linux" instead of Windows
Andrew Feinstein on Why Freeing Julian Assange is About the Freedom of the Press in General
Feinstein points out that truth itself is being challenged by people who value power, not truth, and typically seek to do things like sell arms and start proxy wars
In Palau, Windows Has Fallen to 16%
15 years ago Windows was at 98%
Gemini is Blossoming and More Capsules Are Self-Signing, Rejecting the Defunct and Falsely-Marketed Certificate Authority (CA) Model
Gemini is still very fast, not only because objects are lightweight but the protocol itself - i.e. the underlying logic - is as simple as it needs to be and only as complex as it must be
Gemini Links 21/07/2024: New Garden and New Gemini Arrivals
Links for the day
Links 21/07/2024: Extreme Heat and Fortescue Layoffs
Links for the day
GNU/Linux Lifted Up 0.03% Closer to 4.5% "Market Share" (or 50% More Than a Year Ago)
How many businesses and homes are permanently giving up on Windows after recent days' events?
Giving the False Impression That the R blogosphere is Microsoft's Microcosm
Curation that culls "astroturfing" isn't censorship but quality control for relevance
High Adoption Rates for GNU/Linux in Albania, According to statCounter
Albania has been a central point of some GNOME and diversity scandals
It'll Soon Be Half a Decade Since COVID-19's Breakout, We Still Need Verified Facts (Not Corporate Dogma) and Proper Media Reporting
COVID-19 has meant different things to different people
For the First Time, Microsoft's "Market Share" in North Macedonia Falls to Only a Quarter
Microsoft only has Windows
Evan Versus Julian
Published by Julian Assange's wife some hours ago
What The Internet Can Achieve When Put in the Hands of the Good People and Not Censored by the People Who Already Control the Mass Media
albeit Wikileaks put that in social control media owned and controlled by oligarchs
IRC Proceedings: Saturday, July 20, 2024
IRC logs for Saturday, July 20, 2024
Over at Tux Machines...
GNU/Linux news for the past day
[Meme] Hate Speech
This is also what makes TikTok so dangerous
Shark-infected Water on the Web
Don't turn Gemini into another "Web"
OpenHarmony, HarmonyOS Next, Deepin, Kylin, and openKylin: How China's Various Manoeuvres Away From Windows Get Covered in the West
Kylin was openly based on Ubuntu
WikiLeaks Wonders: Major Leaks That Shook the Worlds
Published 14 hours ago
No Outage Here
Microsoft seems to have lost control of the narrative
Links 20/07/2024: Tesla's UK Lawsuit for 5G Patents Licence Thrown Out by UK Court, Censorship Examples Surface
Links for the day
Gemini Links 20/07/2024: Why Sleep Is So Important, Bot Problems Online
Links for the day
[Meme] Truth Hurts
"Saying that I physically assaulted women is 'defamation'"
Techrights Turns 18 in About 3 Months
Nothing can stop us
When (Software) Freedom is the Goal
Freedom of thought also
Expect Many More Microsoft Layoffs After the Latest Windows Outages (Bonus: More Media Says Microsoft Has Cut Half the Staff in Nigeria)
after the latest worldwide blunder we can expect many businesses to gradually ditch Windows
Microsoft Has Managed to Make GNU/Linux Users Scared of Updating Their GNU/Linux PCs (Thanks to UEFI 'Secure' Boot's Boosters!)
How many people know who's responsible for this mess?
Today GNU/Linux Broke All-Time Record in statCounter Again
Expect more people to hop over to GNU/Linux after the Windows fiasco
Joab Jackson and "The New Stack" Publishing Microsoft Spam (E.E.E. Against Linux) for a Payment From Microsoft
It's not a real news site
Links 20/07/2024: Patents on Software Squashed, Further Attacks on Independent News Sites
Links for the day
Links 20/07/2024: Shopping Mall in Southwestern China and New Health Crises
Links for the day
Microsoft/Windows Has Fallen Well Below 1% (Now 0.7%) in American Samoa
statCounter Sees Microsoft Windows at Below 1% in American Samoa
The Thelio Mega Is a Dual-GPU Linux Supercomputer
System76 sells many desktops and laptops built to run Linux. The company has now revealed its new high-powered Linux desktop, the Thelio Mega
[Meme] "System of a Down"
The latest international catastrophe kills people
Geminispace Growing and Getting More Free (Independent)
Because self-signed certificates are the way to go
Why Microsoft is Laying Off So Many People in Nigeria
Nigeria is a place Microsoft has lost
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, July 19, 2024
IRC logs for Friday, July 19, 2024
Gemini Links 20/07/2024: Gopher Catchup and Old Computer Challenge
Links for the day