Bonum Certa Men Certa

Novell's Chief Marketing Officer John Dragoon Does Not Understand Novell Critics, Rewrites the Past Instead

Straw man



Summary: Novell's PR machine (notably the Chief Marketing Officer for Novell) uses a straw man to dismiss its opposition which includes many former users of SUSE

Novell's marketing chief has been kissing bottoms and suppressing criticism of Novell in blogs [1, 2]. Novell's idea of doing business includes silencing sources of bad publicity, apparently. In John Dragoon’s blog he has just written about things needing to be private, pretty much like Novell's deal with Microsoft, which remains an unknown in many ways (it was a private deal). Nobody except some people at the very top of Novell (many of whom have quit the company since then) knows exactly what Microsoft and Novell agreed on, but even "[o]ver three years" after this deal* Dragoon is mischaracterising critics of Novell's deal, thus rewriting the past in some ways. Here is the relevant portion of his text in Forbes:



Over three years ago my employer, Novell, made the bold move of announcing a strategic partnership with one of our long time competitors, Microsoft. We did it because it was in the best interests of our mutual customers. Days, weeks and months later a very vocal minority criticized Novell for “selling out” to the competition. It turned out that very few if any of these critics were our customers. Had we capitulated on our partnership, the valuable customer benefits we delivered would have never occurred.


Recall the bogus survey which was an exercise in push polling (and whose outcome is therefore simply not true). If that's what Novell managers still use for dismissing their critics, then they rely on people being gullible. Novell managers can see that they no longer attract much business (SUSE is up for sale now, but as an asset, not a product). Truth be told, they lost many existing customers and prospective ones too. Those who were no longer with Novell were naturally removed from the sample set, so Novell can claim that existing customers accept the deal. One cannot measure the success of a product by only asking people who already used it for a while. I used SUSE exclusively at home and work, but after the deal with Microsoft I no longer did. So surely I would not be included in any such survey. Well, many of those who complained about the deal with Microsoft were SUSE users (and customers) too. It can be verified through mailing lists for example. Novell should not be allowed to rewrite the past.

"It is in Novell's interest - selfish interest, I will admit - to advance-remove whatever those inhibitors be to the advancement of Linux and open source."

--John Dragoon, Novell



Say No to Novell

____ * It is actually over 4 years ago as the "Boycott Novell" movement is 4 years old now and Dragoon’s article was published on "06/11/2010", 4 days after the 4-year anniversary.

Recent Techrights' Posts

How to Tackle Corruption Effectively and Gradually
In my personal, humble experience
European Patent Office (EPO) Series: A Tale of Two Antónios
"Campaign for the Re-Appointment of the President"
 
Faking Demand for Slop: Google's Search Prompt Becomes Slop Prompt (Bait, Switch, Fake Usage)
If there is no consent, then it's unsustainable
When You Give People (or Companies) Money to Buy Your Own Products and Then Call It "Revenue"
A lot of modern "economics" don't benefit ordinary people (all they get is high inflation rates); they're devaluing money by faking economic activity
IBM is Self-Detonating, the Cheeto-Infused Rally is Another Con by Don
pump and dump
"Quantum" as the "Next Big" Bubble
disappointing and delivering nothing
Links 02/06/2026: "$1.5 Trillion Defense Budget Benefits Billionaire Cheeto Mussolini Supporters", US "Plans to Criminalize Sleeping Outside"
Links for the day
Gemini Links 02/06/2026: Organising Oneself and Killing Off Distracting "Notifications"
Links for the day
SLAPP Censorship - Part 95 Out of 200: The Growing Risk of Tolerating Men Who Abuse and Physically Assault Women
FOSS should not be a "safe harbour" or "hideout" for criminals
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, June 01, 2026
IRC logs for Monday, June 01, 2026
Rust is a Disaster for Both GNU and Linux, But 'Linux' Foundation (GKH) Keeps Promoting It Despite the Problems
And non-GPL licences
IBM's CEO and his "pump and dump scheme" ("Arvind's lies about quantum")
Don't be misled by Wall Street
Gemini Links 01/06/2026: Xylophone Essay, Ham Radio, and Slop Contaminating USENET/Newsgroups
Links for the day
Links 01/06/2026: Patent Applicant Disclosures Drop After the January 2025 IDS Surcharge, "China Exports Surveillance"
Links for the day
Links 01/06/2026: Irreversible GAFAM Bans and "The Pirate Bay Remains Resilient"
Links for the day
Running and Writing Sites for People, Not Bots (Including Search Engines)
Had those sites spent more time focusing on RSS feeds (not social control media "games") and less on SEO (trying to game search engines), they wouldn't be sobbing now
SBB, the Swiss Railroads, Want to Hear Richard Stallman
Can Dr. Stallman persuade key decision makers to adopt not only "Linux" but also Software Freedom (not the same thing), as he did in South American before? Or like he did in Kerala?
Resumes and Vanity Pages
Wikipedia is fast becoming a glorified marketing company
Trusting Microsoft is Foolish
Mr. Rossmann says they "gaslight customers" in their Web site, but it goes a lot further than this
Techrights in a Nutshell, in Very Generic Terms
"for dummies"
SLAPP Censorship - Part 94 Out of 200: SLAPP by Garrett's Litigation Buddy Started 20 Months Ago, He Has Not Even Put in His Defence Yet!
This is what happens when one deals with incels and misogynists who promote slop and Microsoft
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, May 31, 2026
IRC logs for Sunday, May 31, 2026
Gemini Links 01/06/2026: Buckingham Palace Garden Party, TUI Annoyances, Lateral Thinking with Withered Technology
Links for the day
Links 31/05/2026: Heat Wave Grips France and Edgar Morin Dies
Links for the day
Gemini Links 31/05/2026: Backup vs. Mirror, Year of the Death of a Euphemism, Slop Makes Only Yet Another (Untested) Calculator
Links for the day
IBM Red Hat Has a Long History or Track Record of Misusing Trademarks to Send Lawyers to Try to Take Down Pages and Web Sites of Critics
Red Hat claims to own words; IBM thinks it owns names
Richard Stallman is Coming Back to Bern to Give a Talk Next Month
another big talk coming up
Gravitating Towards What Your Role in Society May Be (or What You're Truly Good At)
Many IBMers already realise that they spent years if not decades of their lives working on mostly meaningless products/projects
900 Days Later
900 days is a very long time (almost 1,000)
Cybershow Requires Free Software to Record Shows
Cybershow is run by people who understand that without Software Freedom there can be no sovereignty
Losses at Microsoft's GitHub Seem to be Deepening
How many billions of dollars has Microsoft lost by betting on the false prediction that it can somehow "monetise" public code by LLMs?
Links 31/05/2026: Slop 'Code' (Junk) "Increasingly Leads to Production Failures" and "Huge Slop Costs With No Clear Benefits"
Links for the day
European Patent Office Strikes Intensify Tomorrow, Huge Strikes Planned for June, 10,000 Strike Participations Registered
Campinos may well be ousted soon
SLAPP Censorship - Part 93 Out of 200: A Blueprint of Reckless Lawfare in the UK, Waged and Funded by Americans (in Another Continent)
Lawfare powered by slop companies (including Microsoft) from America, targetting British people who consistently oppose slop because it's objectively terrible
Links 31/05/2026: Watershed Moment, Traveller RPG Book Binding, and GUI Annoyances
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, May 30, 2026
IRC logs for Saturday, May 30, 2026