The company called Novell used to be one of the leaders against -- not with -- Microsoft. Not only did Novell take Microsoft to battle over antitrust abuses but it also provided alternatives to some of Microsoft's pillars of lock-in. Back in 2005 Novell was one of my favourite companies. It advertised "Linux', it manages the release of S.u.S.E., and it fought against SCO at a crucial time. But that was the old Novell. Sooner or later it became clear that Novell was having serious difficulties and the same COO who had complained about Microsoft's abuses suddenly became the company's CEO and then shook Steve Ballmer's hand. Novell did what some professionals do to advance their career by stepping out of the crowd. Novell decided that its alliance with Microsoft would somehow be perceived as a selling point and not the opposite; but boy, were they wrong!