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Microsoft Propaganda (Managed by Microsoft Moles) to Blame Hardware Companies for Vista 8's Failures

Great example of Microsoft PR agencies distorting the news via moles

Walking



Summary: A timely look at how 'former' Microsoft writers -- not just current ones -- help manage perceptions at Microsoft's behalf, infiltrating the media and even forums

AS WE last explained yesterday, there is some ugly pattern of deception emanating from Microsoft boosters. They try to shift liability for the failure of Vista 8 -- a failure that not even they cannot deny any longer. There are 'former' Microsoft writers (as in, people who used to work for Microsoft) who continue to promote Vista 8 in various ways. This one, who works for CBS right now, does this trick by saying that low-cost gadgets are "to energize the PC market". This may be true and Microsoft is totally out of this game, right? Well, not based on his framing. The article by this Microsoft booster mentions "touch-screen laptops" to give the illusion that Microsoft is still relevant in the future. This is how propaganda works. And by citing numbers from Microsoft's partner Net Applications in the former article he also helps give the illusion that Vista 8 adoption is wonderful. Lies so big that they can make one vomit, eh? With Windows Blue (vapourware) being the focus of Microsoft right now, it is clear that Microsoft is already giving up on Vista 8 (retreat), but the boosters carry on with their deceptive 'reports'. Well, there are more examples like that, involving many other writers, but we just focus on this one writer (formerly of Microsoft) with his two latest articles which are flawed in order to make the point. Vista 7 relied on similar tactics, including bribery of bloggers.

There is a fairly new article which covers this fascinating and troublesome phenomenon as a whole. Charlie Demerjian's analysis is summarised as "Unleash the astroturfers to blacken the forums ASAP" (AstroTurfing is perpetually a strategy at Microsoft).

“Given the echo chamber effect of the internet where no one seems to think about the numbers they are reporting much less actually fact check them, it is really easy to manipulate the press and create “truth”. Microsoft is quite adept at this technique.”
      --Charlie Demerjian
To quote: "So when Microsoft has good news, they shout it from the rooftops loudly. It is usually picked up by anyone that will listen and printed in just about every news outlet out there. Given the echo chamber effect of the internet where no one seems to think about the numbers they are reporting much less actually fact check them, it is really easy to manipulate the press and create “truth”. Microsoft is quite adept at this technique."

Microsoft moles in the media are managed by Microsoft PR agencies which pass them material to publish in respective publications. That's how it works. Demerjian continues as follows: "If change in PCs was needed to spur sales, that didn’t happen during the launches of Vista and 7. Sales rose. It did happen during the launch of Windows 8 and sales plummeted. Before you point out that change may be the actual cause of this plunge, think about one other little thing. You can still get Vista/7 form factor PCs now, you just can’t get them with those OSes. See the logical problem?

"Sadly though the damage control team, agency more likely, did their market research right. The whole fairy tale about PC makers being at fault seem to be getting some legs if not showing early signs of going viral. This is a really well thought out campaign given what they have to work with, cynical, unethical and anti-consumer though it is. Make no mistake though, it isn’t organic and is very manufactured. Things like this don’t go from nowhere to everywhere overnight without lots of backing and low wage forum drones to astroturf on your behalf. That said, it seems to be money well spent on Microsoft’s behalf."

Be wary of the well-coordinated disinformation campaign, the deception centred around the idea that hardware companies -- not Microsoft -- are to blame for Vista 8's poor adoption. Microsoft is trying to play with people's minds, as always.

"The first wave will attack the perception that Linux is free."

--Brian Valentine, Microsoft

€ € € 

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