Bonum Certa Men Certa

Good Advocacy by the Linux Foundation Stresses the Jobs Effect, But Should Mention GNU Also

Summary: Skills involving BSD, GNU, and other toolsets deserve coverage (at least by name) in the context of Free/Open Source software

THERE was recently a lot of coverage about jobs in Free/Open Source software (FOSS) and days or weeks later the Linux Foundation weighed in with its press release [1] about a study it had funded to frame this as a "Linux" boom. The Linux Foundation is run and managed by branding experts like Zemlin (they don't always do branding right) and marketing people, so this should not be shocking. The only problem is, they rewrite history to make it look as though only Linux counts (the big lie which gives the Linux Foundation power at the expense of camps like GNU/FSF). I am not an opponent of the Linux Foundation; I am a big fan of Linux, but I also care about accuracy and truth in reporting -- something which the marketing community is unable, by definition, to care about.



Looking at the sort of headlines generated by the Linux Foundation's latest marketing drive (e.g. 2-8]), it's all about "Linux" but not about the rest of the stack (FOSS). The Linux Foundation is not the only entity which does this by the way. But what they call "Linux skills" often means command-line skills and basically familiarity with GNU utilities, not Linux (the kernel does not have many utilities of interest). Some tools, like OpenSSH, are from BSD. If we mislead the public by collectively referring to all those small programs as "Linux", then we not only do a disservice to other projects but we also reinforce the philosophy of Linux, which does not stress or insist so much on freedom.

To give example of better actions from the Linux Foundation (as of late), it shared a story about a Pennsylvania high school adopting GNU/Linux and it generated some good headlines [9]. Its marketing staff issued a somewhat provocative, stereotypes-reinforcing (connoting Linux with scarce social/love life) Valentine's post [10], not to mention today's Facebook promotion [11] (people have openly complained about the Linux Foundation's support for surveillance like Facebook for years). On the other hand, the Linux Foundation sets up new conferences that are named only after the kernel [12] (even when the conferences cover things beyond it [13]), which is another matter worth mentioning.

Ultimately, it would be fair to stress, not only the Linux Foundation calls/labels "Linux" a much broader system, exploiting a common misunderstanding/misconception. The Linux Professional Institute (LPI) too is doing that [14]. It often teaches GNU, but students are led to believe that it's all "Linux". We can do better than that.

Related/contextual items from the news:


  1. 2014 Linux Jobs Report: Demand for Linux Expertise Drives Hiring Priorities


  2. Hiring managers desperately hunt for Linux talent: Report
    With hiring managers beefing up their plans to bring aboard talent with Linux skills over the next six months, a bright future awaits those professionals who know Linux.

    Tech recruitment firm Dice and The Linux Foundation have released the 2014 edition of the Linux Jobs Report. The two found that the growing demand for Linux talent is “driving salaries for Linux above industry norms.”


  3. gNewSense Reviewed, Thanking Packagers, and Linux Jobs
  4. Linux skills helping professional move forward - 2014 Linux Jobs Report


  5. Keep Learning Linux—It's The Future


  6. Linux professionals are in high demand in technology job market
    Today in Open Source: Download the free 2014 Linux Jobs Report.


  7. Demand for Linux Professionals is Growing


  8. Demand for Linux skills rises


  9. Pennsylvania high school adopts Linux, rolls out laptops to students
    Penn Manor High School in Lancaster, Pennsylvania will embrace the open source Linux platform, installing it on more than 1,700 laptops. Every student at Penn Manor HS received an Acer TravelMate laptop powered by the Ubuntu 13.10 OS - and the student body was encouraged to explore the OS and push its limits.


  10. What Does Your Linux Candy Heart Say?
    How does the penguin community celebrate February 14 every year? Is it with a box of chocolates? Maybe if it’s sitting next to our keyboards alongside multiple coffee mugs. What about little Necco Sweethearts? Those “luv you” messages seem a little too general to fully express the amorous thoughts of those with Linux already seeded deep in their hearts.


  11. Leaked: Linux’s Look Back Facebook Video
    After trying to conceal its Facebook posts from the world for nearly a decade, Linux’s Look Back Facebook video leaked today.


  12. Linux Foundation Announces Schedule for Annual Collaboration Summit


  13. Dive into the world of Linux and free software at SCALE 12x this weekend in Los Angeles


  14. Linux certifications closer to Kosovo
    The Linux Professional Institute (LPI), the world’s premier Linux certification organisation, announced that Master Affiliate for the Western Balkans Region LPI-Greece recently appointed CACTTUS as LPI Sub-Affiliate for Kosovo, a company which has a strong experience in the market of Kosovo in technology and trainings.


Recent Techrights' Posts

Bailing Out GAFAM, Giving Taxpayers' Money to Failing Companies, and Trying to Outlaw Lawsuits Against Them
What would the late Lincoln have said?
 
After at Least Two Rounds of Mass Layoffs in August Microsoft Said to Have "September Layoff Confirmed - Performance Based"
Those "M5 level meetings" sound plausible
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, August 25, 2025
IRC logs for Monday, August 25, 2025
Slopwatch: Slopfarms All Over Google News and Real News Sites Pushed Out of Visibility
Google News is dying (as a tool of value)
Gemini Links 25/08/2025: Numeric-only VM and Alhena 5.3.0
Links for the day
Links 25/08/2025: ‘Panama Playlists’ and Live Nation/Ticketmaster Suit Aims at Class Action
Links for the day
Gemini Links 25/08/2025: Empathy Towards Autistic People and Old Gadgets
Links for the day
Links 25/08/2025: Datacentres Versus Water Supplies and "The IPv6 Divide"
Links for the day
Links 25/08/2025: Data Breaches, Politics, and Financial Strain
Links for the day
GNU/Linux Distros Ought to Replace Firefox (and Firefox ESR) With Something Like LibreWolf
Perhaps it's come to replace Firefox
Father of Julian Assange Said the US Government Was Trying to Bankrupt WikiLeaks, Now the Assange Family Promotes Fake Currencies
Using the name for bad purposes?
Software Freedom Conservancy (SFC) Inc. Lost 2 Million Dollars Last Year and Its Chief Took a Salary Increase of Almost $6,000
Another year or two like this... and the SFC will be bankrupt [...] Hallmark of mismanagement
The "New Techrights" Turns Two Very Soon
Accomplishing something each year is what's important, not merely "finishing" another year
Gulf Nations Leave Microsoft Behind
How much lower will Microsoft stoop in an effort to raise money from oil-rich lenders?
How to Combat IRC Trolls (in Our Experience)
Today I want to share my experience (or knowledge) of how to deal with IRC trolls
The Register MS Needs to Stop Participating in the "Hey Hi" (AI) Hype, But It Gets Paid to Participate in This Hype
the publisher (The Register MS) wants to have it both ways
Gemini Links 24/08/2025: Living With Your Parents, Zürich Zoo, and Macondo
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, August 24, 2025
IRC logs for Sunday, August 24, 2025
Gemini Links 24/08/2025: Signal on OpenBSD and Keyboard Layouts Compared
Links for the day
Men Who Abuse Women Should Never Spend Over 3 Years of the UK High Court's Time
This demonstrates that we need a reform in the UK
Links 24/08/2025: Microsoft Settles Data Breach Lawsuits and Climate Change Causes Heatwaves, Water Shortages
Links for the day
CachyOS is Rising Fast, But Slopfarms Are 'Googlebombing' It
CachyOS receives more media attention
No Reason for Red Hat Relief Yet (Layoff Rumours)
the execution could be stalled, delayed, or scheduled for some time after people come back from holiday
GNU/Linux 6%, Windows 60% in Venezuela, Suggests statCounter
The cash cows are dying
Mass Layoffs Continue at Microsoft This Month (Remaining Workers See Conditions That Deteriorate)
So far this month (one week remaining) we saw at least two waves of layoffs at Microsoft
How SPAM E-mails With Windows-Centric Files Get Twisted as Linux Threats, Then Slopfarms Spread the Word
Fear, Uncertainty, Doubt/Fear-mongering/Dramatisation
Links 24/08/2025: Heatwaves Threaten Workers, Maldives Versus Press freedom
Links for the day
Gemini Links 24/08/2025: Digital Cameras and Printers
Links for the day
Links 24/08/2025: GAFAM Lie About Pollution and Slop's Carbon Footprint, The Guardian Says Slop ("Hey Hi") is a Bubble That Will Send Stock Markets Into a Freefall
Links for the day
80% of the Sponsored (Fake) Articles in The Register MS Are Promotions of Ponzi Schemes (Unethical Money), the Rest is Banned Chinese Business
Is that an ethical way to make money? No.
The UEFI Restricted Boot 'Time Bomb' is About to Go Off in a Few Weeks
Garrett was the first person to face sanctions (like muting) in our IRC channels because of his abuse; worse yet, he hijacked other people's names and then locked them out of their own accounts
Should Currys PCWorld Start Voiding Warranties of Users of Vista 11?
If a person's laptop has a mechanical issue, should this person replace GNU/Linux with Vista 11 for the repair shop? Only to damage the SSD?
Newer is Not Always Better, and It's Possible That 'Peak' is the Past
People creating their own platforms means progress, whereas centralisation (like moving from blogs to social control media) is the opposite of progress
LLM Hype is Sowing Destruction: It Contributes to DDoS Attacks and Makes the Web Less Accessible (JavaScript "R U Human?" Tests)
If it was googlebot, it would be possible to argue that you'd at least then get referral traffic from Google Search. With LLMs, all you get is plagiarised.
Links 24/08/2025: New York Times Talks About Hey Hi (AI) Bubble
Links for the day
Gemini Links 24/08/2025: Upgrading Debian and Mobile-indifferent Design
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, August 23, 2025
IRC logs for Saturday, August 23, 2025