A game of perception alternation

"Well, it's in the brand. The image you create around the brand. That's why I need you in this company. Because nobody in this company, or in this industry, really understands that. And if we can have the perception, I can create the reality. With the combination of the reality and the perception, nobody will ever beat us."

--Bill Gates

Summary: More AstroTurfing for Vista 10, including shameless promotion of the mere perception of it being 'open' and 'secure'

THINGS must be working out pretty well for Microsoft's PR agencies when/if even some Linux sites are willing to promote the NSA-friendly (hyper-visor runs only on Windows) Hyper-V. This is a little frustrating because it is not hard to see what it's all about for Microsoft, whose software is made insecure by design. As FOSS Force put it the other day:

I assume that most enterprise users of Microsoft products already know not to trust Redmond to handle Windows’ security. I worry, however, about the poor consumer who plops a thousand dollars down for a laptop, and thinks it’s just fine to stop in to use the free Wi-Fi at Mickey Dee’s for a quick check of the bank account while being protected by nothing more than the best Redmond has to offer.

It looks like Vista 10 will remain as flawed and inherently insecure and its predecessors, no matter how much AstroTurfing Microsoft does (it gets worse by the day, as perception changing is the goal with official release day imminent) and how much openwashing Microsoft constantly does. It's hard to keep up with the propaganda and refute it quickly enough.

Yesterday we spotted Microsoft's propaganda channel (Channel 9) brainwashing Microsoft staff and readers of Channel 9, implicitly telling them that Visual Studio “open source”. Openwashing of SAP [1] and Apple [2] (below) could also be found in the news yesterday, so not only Microsoft does this. Remember that both companies were asked (if not demanded) by Russia to reveal their source code last year, for fear of back doors. We don't know if SAP and Apple ever complied. ⬆

Related/contextual items from the news:

1. SAP’s commitment to open source is paying off

   SAP SE is dedicated to helping businesses respond to market demands around the clock, according to Steve Lucas, president of Platform Solutions at SAP. Its partnership with Red Hat, Inc. is a key part of its strategy. In an interview with theCUBE at RedHat Summit, Lucas explained further.





2. More Big Name Technology Corporations Are Going Open Source

   Recently, Apple released its programming language, Swift 2, to the public. By releasing Swift to the open source community, Apple is giving software developers more access to and control over the programming language. This release opens up a myriad of exciting possibilities for application development, software advancements and increased functionality.