Visible Technologies
Visible Technologies -- like Edelman and Waggener Edstrom -- is doing perception management for Microsoft.
Visible Technologies Spies on Microsoft Brands Using TruCast/TruPulse, to Control Perception
Visible Technologies Funded by Former Microsoft People
Microsoft-Funded and Microsoft-Derived Blog Tracker/AstroTurf Agency Receives $22 Million to Expand
Microsoft’s Visible Technologies Infiltrates/Derails Forums Too (the latter part is about Visible Technologies)