A Lot Less GAFAM in Scandinavia

posted by Roy Schestowitz on Jan 31, 2026

Free Skating In the Swedish Mazurka

Since we last looked at Sweden (about a month ago) Windows has fallen to about 50% in desktops/laptops and Apple is at about 8%.

Desktop Operating System Market Share Sweden

So Apple and Microsoft are at a combined ~60% compared to over 90% not too long ago.

So what's going on? We saw the same in Iceland this morning. Same in Finland and in Norway. Are they reacting to geopolitics and risks from the US? █

Image source: Free Skating In the Swedish Mazurka

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