Bonum Certa Men Certa

Microsoft's Online Business is Crumbling Even Further

Broken heart
Microsoft wants you to take its browser
cookie (and give Microsoft a lot more control)



Summary: Microsoft drops "Search & Give" (for now), cuts down other spurious spendings, and prays it can use Yahoo! to injure Google

MICROSOFT'S ATTEMPTS TO offer incentives to people who use its search engine [1, 2] were never successful, unless it was Microsoft who commissioned contradictory 'studies'.

With its online business declining at a two-digit rate despite huge investments, Microsoft is getting even more cash-strapped, so it sheds off "Search & Give".

Microsoft is temporarily ending its Search And Give program, a site that sought to boost usage of its Live Search engine by donating a penny per search to an organization of the user's choice.


Well, according to the same source, Microsoft also cuts spendings on its own employees, not just customers.

The moves reflect the difficult economy and decreased demand for the company’s products. The company last week reported its first year-over-year decline in quarterly revenue – a 6 percent drop compared to the same period a year ago.


The following trollish ZDNet post says that "Microsoft is bleeding." It's primarily about Microsoft's online business.

Each month, new statistics about search engine traffic usage are published by companies like Comscore, and it never fails that Microsoft loses ground, and Google gains. It’s true that search is a small part of Microsoft’s strategy, but when you look at the amount of money they are throwing away to try and compete ($1 Billion per year), it’s not hard to see that there are several eggs in that basket.


Google might lose its partnership with AOL, but Microsoft may never establish an anti-Google partnership with Yahoo!, either. Here is a new list of four arguments against such a partnership:

[T]his week, a source we can only describe as someone very familiar with Yahoo's advertising business gave us four reasons why Yahoo should actually run as far as can from Microsoft's offer.

* The primary reason is that while most agencies and ad buyers may not care if they buy their search and display advertising from the same place, some do and the number is rapidly growing. Our source estimates that two years ago, probably 30% of Yahoo's advertisers bought into this convergence, 50% buy it now and next year, 70% will prefer taking their business to a search engine that can also sell display advertising and vice-versa. * Even outside of losing the business of advertisers who prefer to do one-stop shopping, giving up search could drastically damage Yahoo's display business. Our source says about 25% of Yahoo's display revenues come through behavioral targeting, which doesn't work if Yahoo doesn't know what search queries its users are using.

[...]



There are still some reports out there about Yahoo! and Microsoft, but it seems to be eternally hanging. We've heard all about it (in one form or another) for over a year.



Yahoo and Microsoft are in talks again, but this time it‘s a partnership deal on the table rather than a proposed acquisition, according to reports.


Yahoo! can't save Microsoft. Sticking two inferior search engines together won't make a better one. The same goes for two computer programs like ZFS and btrfs (advanced filesystem implementations, both of which are owned by Oracle).

“Forty percent of servers run Windows, 60 percent run Linux...”

--Steve Ballmer (September 2008)

Recent Techrights' Posts

[Meme] Clergy of GNU/Linux (Corporations Like IBM)
Volunteers as powerless "followers" of companies that "harvest" their labour
 
Taking a Break From Paid Promotion of the Illegal, Unconstitutional Kangaroo Court for Patents (UPC)
JUVE returns to its 'roots'?
FSFE admits losing funds from bequest by insulting and ignoring Fellowship representative
Reprinted with permission from Daniel Pocock
Gemini Links 29/02/2024: Raspberry Pi Incus Cluster and Aya 0.5.0 Coming Soon
Links for the day
Links 29/02/2024: Layoffs at Apple, Expedia, and Electronic Arts
Links for the day
Gemini Links 29/02/2024: Web Enshittification and Firefox user-agents
Links for the day
Spiked Piece/Censoreed Piece: 'Microsoft Copilot is a gimmick', says top CIO
Issues relate to connectivity and cost
Enrico Zini, Mattia Rizzolo, Plagiarism & Debian
Reprinted with permission from Daniel Pocock
There Will Be Lots More Apple Layoffs (Already Years in the Making)
The corporate media still tries to shape the narrative to prevent panic or delay market hysteria
Latest SUEPO (Staff Union of EPO) Report For The Hague Reveals EPO Does Not Obey Court Orders, Refuses to Allow Workers to Freely Talk to One Another
working in a place where communication itself is restricted
[Meme] The Oppression Will Continue Until EPO 'Quality' Improves
wonder why EPO morale is so low?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, February 28, 2024
IRC logs for Wednesday, February 28, 2024
Outreachy, GSoC-mentors & Debian-Private may soon become public records in federal court
Reprinted with permission from Daniel Pocock
Links 28/02/2024: Many War Updates and Censorship
Links for the day
Gemini Links 28/02/2024: Social Control Media Notifications and Gemini Protocol Extended
Links for the day
Links 28/02/2024: Microsoft the Plagiarist is Projecting, Food Sector Adopts Surge Pricing
Links for the day
Helping Microsoft 'Hijack' Developers (to Make Them Work for Microsoft, Not the Competition)
VS Code is proprietary spyware of Microsoft. Jack Wallen keeps promoting its use.
Gemini Links 28/02/2024: Groupthink and the 'Problem' With Linux
Links for the day
Android Rising (Windows Down to All-Time Lows, Internationally)
This month was a bloodbath for Microsoft
HexChat Looks for Successors to Keep IRC Growing
IRC is far from dead
[Meme] Just Make Him Happy
Y U no produce more monopolies?
End of a Long February
top 10 posts
[Meme] The EPO's Relationship With Patent Examiners
Nobody is "safe"
New Pension Scheme (NPS) at the European Patent Office Explained at the General Assembly
Investing in the future, or...
Donald Trump & FSFE Matthias Kirschner election denial
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, February 27, 2024
IRC logs for Tuesday, February 27, 2024