A few days ago we mentioned Florian Müller's latest article on Samsung v Apple (or vice versa) -- an article which he later corrected for errors (amici overlooked or simply not yet listed at the time). It turns out that Müller wasn't far from the truth, however, as technology companies pretty much reject Apple's position. Müller has since then continued to highlight Samsung matters such as this likely new IPO or Google's antitrust worries in Korea [1, 2], the home of Samsung. "The South Korean government has delayed a decision on whether it will accept Google’s request to export South Korea’s detailed map data," one of those articles says. "Less than 2 months to go until the Samsung v. Apple Supreme Court hearing on design patent damages," he wrote about the case which involves patents granted by the USPTO in spite of their low quality (the EPO made similar mistakes under Battistelli).

"It turns out that Müller wasn't far from the truth, however, as technology companies pretty much reject Apple's position."Not too long afterwards MIP published this article that says: "Ahead of a showdown over design patents at the Supreme Court in October, Samsung has received more support from US technology companies whereas Apple has received the backing of non-tech companies, high-profile designers and intellectual property associations" (i.e. not quite producing companies). Patently-O wrote about this as well, noting that Apple's "visual design is critically important in the sales of complex products." That's just branding and hype (or compelling marketing), i.e. the bread and butter of Apple. Patent-granting should be a scientific process, entirely disconnected from hype or brand recognition. ⬆