Bonum Certa Men Certa

Openwashing Report: Buzzwords for Lock-in Are Getting Out of Hand and It's Not Funny

Amusing only for marketing departments, which don't understand technical issues and probably cannot properly and coherently define even their own catchphrases

Weekly openwashing report



Summary: We now have "serverless 2.0"; never mind if "serverless" is a meaningless and outright misleading buzzword, which never made any sense in the first place

THE outsourcing of computing (sometimes known as "clown computing" or "cloud computing") is a very major headache. It's taking us back to the days of mainframes and rental thereof. We're back to buying "computer time" instead of actual computers. But it gets yet worse. It gets worse over time.



Nowadays there are far more press releases and articles about "cloud" than about "servers" or about "Open Source". We know roughly why; we know who pushes the media in that direction. We know who stands to gain. So they engage in 'openwashing' along with 'cloudwashing', trying to associate one with the other and hyping that up; it's... hip! Does 'the cloud' have some Open Source somewhere in the stack? Then call it "open". Call it "native". Or "private". You don't own it, you certainly do not control it, but whatever...

"We're back to buying "computer time" instead of actual computers."Another new press release shows some classic (but not classy) openwashing with buzzwords like "serverless". It speaks of "Open Source Project CloudState" and more puff pieces from Ron Miller would tell us that "CloudState, a new open-source project from Lightbend, wants to change that by moving beyond functions."

Beyond functions (FaaS, aka "serverless")?

Buzzword 2.0. Oh wait....

How about "serverless 2.0"?

"Nowadays there are far more press releases and articles about "cloud" than about "servers" or about "Open Source"."Apparently that's a real thing now!

"Open-source serverless framework wants to pave the way towards serverless 2.0," says this headline. "Lightbend has launched a new open-source serverless framework to take on the next generation of serverless. CloudState aims to go beyond the normal stateless functions most serverless initiatives take on today," SD Times wrote.

So outsourcing not only your servers but also your pertinent services (or 'micro' services, typically a fancy word for daemons) to some other companies is so very "2.0"...

All this surveillance and vendor lock-in enjoys openwashing from an IDG site, InfoWorld. The other day we saw "7 open-source tools that make AWS Lambda better" (this is a trap as dangerous as it gets!).

"So outsourcing not only your servers but also your pertinent services (or 'micro' services, typically a fancy word for daemons) to some other companies is so very "2.0"..."Mac Asay has apparently just joined Amazon and he says "Lock-in can't be avoided" in this new headline. Just months after shilling for AWS and making excuses for their gross misuse of Free software and hijacking of projects (made proprietary behind 'the cloud') he now works for AWS. If one starts with defeatism ("Lock-in can't be avoided") and then promotes openwashing and faked "open", i.e. proprietary software traps marketed as "open" or "community", what can one conclude?

And as a side note, Private Equity Wire has this article where an "AWS Advanced Consulting Partner" is being framed "open source specialist" (in the headline).

As if nothing says "Open Source"... like AWS! AWS is proprietary software.

Over a decade ago when I was an online pal of Asay he still promoted the GPL and spoke against vendor lock-in. He himself has just recalled: "Back in 2000 I worked for an open source embedded Linux vendor, Lineo. We talked about using Linux to avoid vendor lock-in. A few years later, I was at a different open source vendor (Alfresco), still talking about open source as a tonic for lock-in. For nearly 20 years I worked for open source and proprietary companies, but lock-in was never far from the conversation, no matter the vendor."

"Don't ever let that become acceptable as that would be the end of Software Freedom. "Days ago he asked: "Why doesn't anyone weep for Docker?"

Nothing to weep for, as they fired the founder, befriended Microsoft, and they also adopted proprietary software business models (the 'CE' trick). Notice that part which says "Disclosure: I am an employee of AWS." It must have happened this past summer, maybe weeks ago.

The main point here, buzzwords are being phased in, Open Source is being made proprietary in 'the cloud', and companies such as Amazon hire voices that make it come across as "acceptable". Don't ever let that become acceptable as that would be the end of Software Freedom. ⬆

Recent Techrights' Posts

Intercontinental Brigading - Part XIV - Six Years of Learning Irish, But the Real Issue Was Microsoft-controlled 'Secure' (Restricted) Boot
Had I not opposed back doors in Linux, not of this would come about
Microsoft Sort of Tried to Sell XBox Piecewise (Offloading Microsoft)
XBox is in a morbid state
Linux is Not Controlled by Linus (Torvalds)
Torvalds has become "90% marketing hype"
 
It's Slop
Maybe we'll exclude It's Slop from our curation. It's a Linux Foundation outpost of sorts, an apologist of sloppy code and plagiarism.
Gemini Links 25/10/2026: Moana (2026) and OpenBSD Updates
Links for the day
The Netherlands Fast to Adopt GNU/Linux, "Market Share" Rises to Two-Digit Value (on Desktops/Laptops)
It peaked at around 20% yesterday
DST Still Needs to Get Abolished
Get rid of DST, efficiency will improve and systems will become more reliable
PHP2Shell as Paid-for FUD Campaign (Intended to Help Sell Slop and Fake "Market Value" of Slop Pushers)
PHP2Shell considered overhyped [...] Remember all the paid-for hype regarding Mythos? What happened to all that?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, October 24, 2026
IRC logs for Saturday, October 24, 2026
Gemini Links 24/10/2026: Arch Linux Journey and Amin Bandali's Priorities
Links for the day
Bluewashing as a Form of Silent Layoffs
IBM will continue to shed off loads of workers while its debt climbs
Turning 20 in 2 Weeks and Upcoming Network Maintenance
That ought not interrupt our anniversary
Microsoft Shutdowns Accelerating, More Shutdowns Revealed (Not Connected to Gaming)
Silent layoffs disguised as "voluntary" "exits"
Links 24/10/2026: Microsoft Blackmail and Lingering Unrest in France:
Links for the day
Gemini Links 24/10/2026: From Bendigo to Kerang, Enshittification of Radio and Music in the UK
Links for the day
Red Hat Sinks With the Blue (IBM) Ship
As IBM's debt continues to soar so do the silent layoffs
The "No Pain No Gain" Expectations in Publishing
Sometimes truth hurts; but that does not mean it mustn't be told
Intercontinental Brigading - Part XIII - Censorship by All Means Available in a Continent So Far Away, as 'Secure' (Restricted, Restriction by Microsoft) Boot Has a Crisis of Legitimacy
it's about America controlling sites and computers everywhere
Links 24/10/2026: Oligarchs Already Buy US Elections, GAFAM Front Group "EFF" Speaks of "Vulnerability Apocalypse"
Links for the day
Gemini Links 24/10/2026: Automobile Differential Tire Movement, Samsung Washer Woe, and Slop Scraping
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, October 23, 2026
IRC logs for Friday, October 23, 2026
As Usual, Late on a Friday XBox (Microsoft) Releases Evidence of Its Demise
We covered several such Friday announcements earlier this year
Gemini Links 24/10/2026: Break/Fix and OpenStreetMap
Links for the day
Links 23/10/2026: Slop "is Scaling Transnational Repression" and Infringement and DMCA Suits Against Suno/Anthropic (Plagiarism Blenders)
Links for the day
More Shutdowns at Microsoft, Hundreds of Workers Impacted Shortly
It's not the entire wave, just part of it
The Register MS: About 60 Mentions of "AI" in One Day Are Paid-for Spam (Sponsored Hype, Composed by the Companies Covered)
The Register MS is a dying site
Links 22/10/2026: MElon (Elon Musk) Election Interference and Perl/Raku Foundation by the Numbers
Links for the day
Techrights Audience Grew as a Function of the Intensity of Attacks on Its Existence
We try to publish fewer stories but better (not necessarily long but at least important) stories
TechRepublic is Becoming a Slopfarm
It seems like TechRepublic became LLM slop (maybe all of it, maybe only some of it for now)
Techrights is Not About GNU/Linux, Tux Machines Is
When we say "GNU/Linux" we emphasise the GNU
The World Needs Activists With Social Skills and Perseverance
An everyday activist makes life better for everybody, everywhere (not for personal gain or even credit)
Intercontinental Brigading - Part XII - Lawfare to Cover Up Microsoft's Restricted Boot Calamity (Microsoft as Authority Over Linux), Garrett Wants to Talk About Penises Instead
When lawsuits become a political weapon
Without Microsoft's Monopoly (and Monopoly Rents) the Inevitable Microsoft Mass Layoffs Carry on Endlessly
Microsoft Windows is not retaining the dominance it once had
IBM's Debt Grew About $2 Billion in 3 Months
The silent layoffs still seem to impact Red Hat
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, October 22, 2026
IRC logs for Thursday, October 22, 2026