02.06.10
Novell Executives Still Cannot Write Blog Posts?
Summary: New evidence of ghostwriters in Novell’s own Web site
THE OTHER day we wrote about the vanishing post from Jeff Jaffe, Novell’s departing CTO.
The Source has just found this little blooper which suggests that Novell has ghostwriters. We captured more evidence of this before, about 2 years ago. Some of the executives of Novell either do not write their posts or do not write them alone (or use the assistance of technical people to run their blogs, by proxy so to speak). Bill Gates’ latest PR charades on the Web are pretty much the same. It’s all marketing and part of the branding of “Bill Gates”, whose crimes the PR effort is trying to erase with the help of irresponsible reporters. █
Yuhong Bao said,
February 8, 2010 at 12:50 am
Ghostwriting is indeed controversial and AFRIK far from a new topic. If you do a Google search on “ghostwritten blogs”, you can find a lot of articles about it.
Roy Schestowitz Reply:
February 8th, 2010 at 8:08 am
Sometimes they just have PAs.
Yuhong Bao said,
February 18, 2010 at 9:49 pm
From TFA:
http://www.novell.com/prblogs/?p=1865
http://www.novell.com/prblogs/?p=1864
First link is now broken and second one now works, so Novell execs wasn’t ghostwriting.