EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

10.08.10

Apple Distorts the Media

Posted in Apple, Deception, Microsoft at 5:16 am by Dr. Roy Schestowitz

“The sweeter the apple, the blacker the core. Scratch a lover and find a foe!” ~Dorothy Parker

Summary: A closer look at how Apple is fooling a lot of people and how it impedes sharing amongst its very own customers

TECHRIGHTS oppose non-Free software, but it particularly antagonises Apple and Microsoft because they actively suppress use of Free software. They even sue those who make Free software available. Apple — like Microsoft — is a marketing company. It’s in a business of taking commodity PCs (produced in the far east), putting on them an operating system that Apple hardly developed (Apple likes to exploit Free software and it hardly produces any of its own), and then selling it for a high price using perception management, currently the illusion that Mac users are somehow better than their fellow men/women. Apple sells arrogance and it spends an enormous amount of money brainwashing the public in the same way that large fashion brands do (and the cost of brainwash passes to the customer, who pays for these false perceptions to persist). Apple can only ever reach a tiny niche on the desktop because prices are kept artificially high. Without a high price, the whole “I’m rich cause I have a Mac” rhetoric would evaporate.

“There is nothing particularly advanced about hypePad and it lacks some basic functionality which goes almost a decade back.”hypePad is a good example of how fake hype gets generated (sometimes with help from unethical marketing firms [1, 2]). There is nothing particularly advanced about hypePad and it lacks some basic functionality which goes almost a decade back. But anyway, that’s not the purpose of hypePad, it’s not about functionality; it’s more of a fashion item, it’s also a status symbol. Its perceived value is what’s supposed to elevate the perceived value of its user (not owner, as it is not possible to truly own such restrictive gadgets).

Gawker has just published some recent examples where Apple is suspected of manipulating media coverage:

For a man who assiduously avoids the news media, Steve Jobs is incredibly skilled at exploiting his leverage with the press. So skilled, it’s alleged, he turned a top newspaper into a key tool of Apple’s public relations.

TechCrunch’s MG Siegler this morning published a fascinating compilation of stories that Apple may have planted in the Wall Street Journal to distract people from bad Apple news or, in one case, to bolster the company’s buzz and profits. Former Apple marketing manager John Martellaro has written about how and why the company conducts “controlled leaks” to news outlets like the Journal, and there’s reason to think the articles cited by Siegler fall into that category; each served a key role in helping Apple move beyond bad news or sharpen the impact of its good news.

[...]

Making the cheap iPad sound expensive, January 2010, WSJ: Citing analysts, who themselves cite anonymous sources, the Journal reports that the iPad might cost $1,000. This number makes the iPad look all the more incredible when it debuts at $500, which seems like a bargain in comparison to the earlier figure. Siegler suspects Apple leaked the $1,000 figure, presumably either to the analysts or by indicating the Journal that it would safe to cite that number.

[...]

Fair enough; the idea that Apple fed these stories to the WSJ is speculative and backed by circumstantial evidence. Siegler, unlike Swisher, was never part of the traditional journalism establishment; the writer rose up out of the ranks of indy bloggers, algorithimically boosted by Techmeme, plucked out of obscurity by VentureBeat, then artfully poached by TechCrunch. He speaks, in many instances, for the paranoid rank-and-file engineer who knows nothing about how the sausage of journalism is made, but is deeply suspicious of it, and sees conspiracies everywhere.

And who is to say said engineers are wrong, or even misguided? You don’t get too far into the God’s honest truth with an operation as tight-lipped as Apple without a little conjecture and dot-connecting.

Some of the above is too obvious and here is news about Apple rejecting the sharing of files (be it legal or not):

Just a few days ago we broke the news that the first BitTorrent app had been allowed into Apple’s App Store. The developer managed to get it approved despite Apple’s hatred towards BitTorrent. Unfortunately, the fun was soon over as Apple has already kicked the App from the store. The developer is not giving up that easily and hopes to convince Apple they’re wrong.

Given Apple's proximity to the entertainment giants (with financial investments too, via staff), this is not surprising and it’s also why it’s dangerous to let Apple gain power. Apple managers were never too sympathetic towards sharing, let alone software freedom. To them, “freedom” means censorship (as in “freedom from porn” as Steve Jobs put it) and "open source" means code/developers that can be exploited. Contrary to common belief, Apple also abuses (some of) its staff.

Do not allow Apple to manage perception more than it already does. It’s not Disneyland.


Direct link

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Microsoft's Media Attack on Free Software and GNU/Linux

    Brainwash war is still being waged by Microsoft and its friends to convince people that Windows is universally dominant and that Microsoft is now part of the Free software world



  2. Microsoft Accounting Practices After Fire Again, After Previous Abuses and Book-Cooking

    After the infamous IRS brawl comes another confrontation between Microsoft and the SEC, which is unhappy with Microsoft for seemingly cooking the books again



  3. Links 26/1/2015: Debian 8.0 “Jessie” RC1, Linux Kernel 3.19 RC6

    Links for the day



  4. Links 25/1/2015: Android Wear 5.0, Tizen in Bangladesh

    Links for the day



  5. IRC Proceedings: January 11th, 2015 – January 24th, 2015

    Many IRC logs



  6. Links 24/1/2015: Zenwalk Linux Reviewed, Netrunner 14.1 Released

    Links for the day



  7. The Latest 'Microsoft is Open Source' Propaganda a Parade of Lies

    Microsoft myth makers continue their assault on what is objectively true and try to tell the public that Microsoft is a friend of "Open Source"



  8. Apple -- Like Microsoft -- Not Interested in the Security of Its Operating Systems

    Apple neglected to patch known security flaws in Mac OS X for no less than three months and only did something about that vector of intrusion when the public found out about it



  9. As Battistelli Breaks the Rules and Topić Silences Staff, New European Parliament Petition for Tackling the EPO's Abuses is Needed

    The neglected (by EPO) Article 4a of the European Patent Convention (EPC) and the European Parliament petition/complaint against the EPO's crooked management



  10. Links 23/1/2015: Red Hat on IBM Power, Meizu Leaks With Ubuntu

    Links for the day



  11. Links 23/1/2015: Plasma 5.2, Manjaro 0.9-pre1

    Links for the day



  12. Microsoft is Dying Due to Free Software, Tries to Infect GNU/Linux With .NET and to Infect Moodle in Schools With Microsoft Office and OOXML Lock-in

    'Free' drugs (a proprietary software analogy) the new strategy of Microsoft in its latest battle against Free software, especially in schools where choice is a rarity (if not an impossibility), with the premeditated intention of forming dependency/addiction among young people



  13. Microsoft Symptoms of a Dying Company: More Boosters Depart, Back Doors Revealed, Microsoft's Outlook Cracked

    Bad news for Microsoft shortly before the marketing extravaganza served to cover much of it up



  14. The Collapse of European Patent Office Management Culminates With Resignations

    No blood is spilled, but even the management of the EPO is falling apart as the Director of Internal Communication is said to have just resigned



  15. New LCA Talk: Open Invention Network's Deb Nicholson on Software Patents and Patent Trolls

    Deb Nicholson's LCA talk is now publicly accessible



  16. Links 22/1/2015: GNU/Linux Sysadmin Opportunities, TraceFS Introduced

    Links for the day



  17. Links 21/1/2015: Andrew Tridgell, Torvalds Being Baited

    Links for the day



  18. Vesna Stilin Renews Her Fight for Justice in Željko Topić Case (EPO VP)

    Željko Topić's abuses continue to cloud the legitimacy of the European Patent Office, in which he is a Vice-President



  19. Failure of the EPO Can Derail the Trojan Horse of Software Patents and Patent Trolls

    Dazzled by his endless pursuit of infinite money and power, Battistelli pushes for expansion of patent scope (geographically too), but he won't have it without a challenge



  20. Links 20/1/2015: Linux 3.19 RC5, 30 Years of FSF

    Links for the day



  21. Translations of Member of the European Parliament Complaining About European Patent Office (EPO)

    French, German, Dutch, and English translations of the article from Dennis De Jong



  22. Microsoft, the Back Doors Company, is Gradually Dying and Trying to Embrace the Competition

    The world is leaving Microsoft's common carrier (Windows) behind, so Microsoft, which is shrinking, tries to conquer Free software and GNU/Linux



  23. Battistelli's Latest Propaganda War Tries to Convince EPO Staff That Željko Topić's Many Criminal Charges Don't Exist

    Battistelli's right-hand man, Željko Topić, is now facing real danger of prosecution and possibly arrest in his home country, so Battistelli rushes to defend this thug's reputation



  24. Links 18/1/2015: Sailfish OS RoadMap, ownCloud Turns 5

    Links for the day



  25. Strategy of Litigation With Patents Has Collapsed Since SCOTUS Ruling in Alice v. CLS Bank

    The latest figures from Lex Machina show a massive decrease (-18%) in patent litigation last month; lawyers look for ways to spin the data in their favour



  26. Patent Lawyers Can't Help Rewriting Alice v. CLS Bank History

    The league of patent lawyers -- people who profit at the expense of software producers -- keeps brainwashing the public about the patentability of software (both the rationale and the potential)



  27. Myths and Hype About Patents

    Distortion of history and fabricated reports about patents in the corporate media leave many people confused and ultimately unable to make rational judgment



  28. Large Corporations, Including Microsoft Allies, Call for Abolition of Software Patents

    The calls for ending all patents on software are getting louder and patents as a whole are de-emphasised as a business strategy



  29. Links 17/1/2015: Lennart Poettering in Headlines, Mageia 5 Beta 2

    Links for the day



  30. Links 16/1/2015: Chapeau 21, Tails 1.2.3

    Links for the day


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts