EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS

10.08.10

Apple Distorts the Media

Posted in Apple, Deception, Microsoft at 5:16 am by Dr. Roy Schestowitz

“The sweeter the apple, the blacker the core. Scratch a lover and find a foe!” ~Dorothy Parker

Summary: A closer look at how Apple is fooling a lot of people and how it impedes sharing amongst its very own customers

TECHRIGHTS oppose non-Free software, but it particularly antagonises Apple and Microsoft because they actively suppress use of Free software. They even sue those who make Free software available. Apple — like Microsoft — is a marketing company. It’s in a business of taking commodity PCs (produced in the far east), putting on them an operating system that Apple hardly developed (Apple likes to exploit Free software and it hardly produces any of its own), and then selling it for a high price using perception management, currently the illusion that Mac users are somehow better than their fellow men/women. Apple sells arrogance and it spends an enormous amount of money brainwashing the public in the same way that large fashion brands do (and the cost of brainwash passes to the customer, who pays for these false perceptions to persist). Apple can only ever reach a tiny niche on the desktop because prices are kept artificially high. Without a high price, the whole “I’m rich cause I have a Mac” rhetoric would evaporate.

“There is nothing particularly advanced about hypePad and it lacks some basic functionality which goes almost a decade back.”hypePad is a good example of how fake hype gets generated (sometimes with help from unethical marketing firms [1, 2]). There is nothing particularly advanced about hypePad and it lacks some basic functionality which goes almost a decade back. But anyway, that’s not the purpose of hypePad, it’s not about functionality; it’s more of a fashion item, it’s also a status symbol. Its perceived value is what’s supposed to elevate the perceived value of its user (not owner, as it is not possible to truly own such restrictive gadgets).

Gawker has just published some recent examples where Apple is suspected of manipulating media coverage:

For a man who assiduously avoids the news media, Steve Jobs is incredibly skilled at exploiting his leverage with the press. So skilled, it’s alleged, he turned a top newspaper into a key tool of Apple’s public relations.

TechCrunch’s MG Siegler this morning published a fascinating compilation of stories that Apple may have planted in the Wall Street Journal to distract people from bad Apple news or, in one case, to bolster the company’s buzz and profits. Former Apple marketing manager John Martellaro has written about how and why the company conducts “controlled leaks” to news outlets like the Journal, and there’s reason to think the articles cited by Siegler fall into that category; each served a key role in helping Apple move beyond bad news or sharpen the impact of its good news.

[...]

Making the cheap iPad sound expensive, January 2010, WSJ: Citing analysts, who themselves cite anonymous sources, the Journal reports that the iPad might cost $1,000. This number makes the iPad look all the more incredible when it debuts at $500, which seems like a bargain in comparison to the earlier figure. Siegler suspects Apple leaked the $1,000 figure, presumably either to the analysts or by indicating the Journal that it would safe to cite that number.

[...]

Fair enough; the idea that Apple fed these stories to the WSJ is speculative and backed by circumstantial evidence. Siegler, unlike Swisher, was never part of the traditional journalism establishment; the writer rose up out of the ranks of indy bloggers, algorithimically boosted by Techmeme, plucked out of obscurity by VentureBeat, then artfully poached by TechCrunch. He speaks, in many instances, for the paranoid rank-and-file engineer who knows nothing about how the sausage of journalism is made, but is deeply suspicious of it, and sees conspiracies everywhere.

And who is to say said engineers are wrong, or even misguided? You don’t get too far into the God’s honest truth with an operation as tight-lipped as Apple without a little conjecture and dot-connecting.

Some of the above is too obvious and here is news about Apple rejecting the sharing of files (be it legal or not):

Just a few days ago we broke the news that the first BitTorrent app had been allowed into Apple’s App Store. The developer managed to get it approved despite Apple’s hatred towards BitTorrent. Unfortunately, the fun was soon over as Apple has already kicked the App from the store. The developer is not giving up that easily and hopes to convince Apple they’re wrong.

Given Apple's proximity to the entertainment giants (with financial investments too, via staff), this is not surprising and it’s also why it’s dangerous to let Apple gain power. Apple managers were never too sympathetic towards sharing, let alone software freedom. To them, “freedom” means censorship (as in “freedom from porn” as Steve Jobs put it) and "open source" means code/developers that can be exploited. Contrary to common belief, Apple also abuses (some of) its staff.

Do not allow Apple to manage perception more than it already does. It’s not Disneyland.


Direct link

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New


  1. Links 31/7/2014: Zorin OS Educational 9, Android Nearing 90% Share

    Links for the day



  2. Microsoft-Linked Codenomicon and Bluebox in the Business of Smearing FOSS/Linux/Android

    odenomicon and Bluebox, two companies with strong Microsoft links, fill the media with negative articles about Android



  3. Is Microsoft Being Raided Not Just for Anti-Competitive Reasons but for Bribes and Back Doors?

    News about raids in Microsoft China mostly lacking when it comes to background, context, and information about Microsoft's crimes in China



  4. Former Microsoft Engineer Working on Windows BitLocker Confirms Government Asks Microsoft for Back Doors

    Recalling the times when even Microsoft staff spoke about secret government collaborations and back doors



  5. Ruling Against 'Abstract' Software Patents is Already Derailing Patent Attacks on Linux and Free Software

    Patent litigation against Android/Linux impeded by the introduction of arguments that cite the Supreme Court



  6. Links 30/7/2014: Chris Beard as CEO of Mozilla

    Links for the day



  7. New Optimism in the Age of Doubt Over Software Patents

    As the tide turns against software patents, even in their country of origin, their opponents come out of the woodwork to celebrate



  8. Links 28/7/2014: New Linux RC, Plasma 5 Live in Kubuntu

    Links for the day



  9. Links 27/7/2014: KDE 4.14 Beta 3, KDE 4.14 Beta 3 Released

    Links for the day



  10. Apple and Microsoft Are Proprietary Software Companies and the Media Should Stop Openwashing Them

    New examples where proprietary software giants are characterised as FOSS-embracing and FOSS-friendly by gullible or dishonest 'journalists'



  11. Bloomberg's Microsoft Propaganda

    Bloomberg delivers 'damage control' and PR ahead of the layoffs announcement; Microsoft uses Nokia to hide it and Bloomberg helps Microsoft by radically modifying headlines



  12. Frequency of Browser Back Doors in Microsoft Windows is Doubling

    The vulnerabilities which Microsoft tells the NSA about (before these are patched) are significantly growing in terms of their numbers



  13. FUD Entities Entering the FOSS World

    Symantec enters the AllSeen Alliance and Sonatype is once again trying to claim great insecurity in FOSS due to software licensing



  14. Groklaw Back in the Wake of ODF in the UK?

    Renewed activity in FOSS-leaning legal site Groklaw amid numerous victories for FOSS



  15. Links 26/7/2014: New Wine, Chromebooks Strong Sales

    Links for the day



  16. Links 25/7/2014: GOG With GNU/Linux, Ubuntu 14.04.1 LTS

    Links for the day



  17. Links 24/7/2014: Oracle Linux 7; Fedora Delays

    Links for the day



  18. Valerie Strauss Explains Why Gates Foundation's Lobbying for 'Common Core' (Privatisation) is a Swindle That Makes Microsoft Richer

    Continued criticism of the Gates Foundation's lobbying and masquerading, with more journalists brave enough to highlight the corruption



  19. USPTO Officially Sets New Guidelines to Limit Scope of Software Patents in the United States

    Even patent lawyers finally acknowledge that the incentive to file software patent applications has been reduced, as the scope of patents on software has been noticeably narrowed and they are harder to acquire, let alone enforce in a courtroom



  20. UK Government Adopts OpenDocument Format (ODF) and Microsoft Already Attacks the Government Over It, Showing Absolutely No Commitment to Open Standards

    Only "Microsoft as the standard" is the 'standard' Microsoft is willing to accept, as its response to the Cabinet Office's judgment reveals



  21. Microsoft Layoffs of 2014

    Another quick look at Microsoft's horrible state of affairs and why it has virtually nothing to do with Nokia



  22. Links 22/7/2014: Linux 3.16 RC 6, New UberStudent

    Links for the day



  23. Links 20/7/2014: Jolla in India, Mega Censored in Italy

    Links for the day



  24. Longtime Mono Booster Joins Microsoft-linked Xamarin

    Jo Shields almost joins Microsoft, settling instead for its proxy, Xamarin



  25. Linux Foundation Welcomes Patent Aggressor Red Bend Software

    The Linux Foundation's AllSeen Alliance welcomes as a member a company that uses software patents to sue Free/Open Source software



  26. Matt Levy From Patent Progress (and CCIA) Does Not Really Want Patent Progress

    Matthew ('Matt') Levy moved into a foe of patent progress last year, but he still runs a site calls Patent Progress, in which he diverts all attention to patent trolls (as large corporations such as Microsoft like to do)



  27. Attacking FOSS by Ignoring/Overlooking Issues With Proprietary Software

    The biasing strategy which continues to be used to demonise Free/Open Source software (FOSS) along with some new examples



  28. Links 19/7/2014: CRUX 3.1 is Out, CyanogenMod Competes With Google Now

    Links for the day



  29. Microsoft's Massive Layoffs Go Far Beyond Nokia; Nokia's Android Phones Axed by Microsoft's Elop

    Microsoft's rapid demise and permanent exit from Nokia's last remaining Linux platform (after Microsoft had killed two more)



  30. Patents on Software Already Being Invalidated in Courts Owing to SCOTUS Ruling on 'Abstract' Patents

    The Federal Circuit Appeals Court has just "invalidated a software patent for being overly abstract," says a patents expert


CoPilotCo

RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

CoPilotCo

Recent Posts