EditorsAbout the SiteComes vs. MicrosoftUsing This Web SiteSite ArchivesCredibility IndexOOXMLOpenDocumentPatentsNovellNews DigestSite NewsRSS


Apple Distorts the Media

Posted in Apple, Deception, Microsoft at 5:16 am by Dr. Roy Schestowitz

“The sweeter the apple, the blacker the core. Scratch a lover and find a foe!” ~Dorothy Parker

Summary: A closer look at how Apple is fooling a lot of people and how it impedes sharing amongst its very own customers

TECHRIGHTS oppose non-Free software, but it particularly antagonises Apple and Microsoft because they actively suppress use of Free software. They even sue those who make Free software available. Apple — like Microsoft — is a marketing company. It’s in a business of taking commodity PCs (produced in the far east), putting on them an operating system that Apple hardly developed (Apple likes to exploit Free software and it hardly produces any of its own), and then selling it for a high price using perception management, currently the illusion that Mac users are somehow better than their fellow men/women. Apple sells arrogance and it spends an enormous amount of money brainwashing the public in the same way that large fashion brands do (and the cost of brainwash passes to the customer, who pays for these false perceptions to persist). Apple can only ever reach a tiny niche on the desktop because prices are kept artificially high. Without a high price, the whole “I’m rich cause I have a Mac” rhetoric would evaporate.

“There is nothing particularly advanced about hypePad and it lacks some basic functionality which goes almost a decade back.”hypePad is a good example of how fake hype gets generated (sometimes with help from unethical marketing firms [1, 2]). There is nothing particularly advanced about hypePad and it lacks some basic functionality which goes almost a decade back. But anyway, that’s not the purpose of hypePad, it’s not about functionality; it’s more of a fashion item, it’s also a status symbol. Its perceived value is what’s supposed to elevate the perceived value of its user (not owner, as it is not possible to truly own such restrictive gadgets).

Gawker has just published some recent examples where Apple is suspected of manipulating media coverage:

For a man who assiduously avoids the news media, Steve Jobs is incredibly skilled at exploiting his leverage with the press. So skilled, it’s alleged, he turned a top newspaper into a key tool of Apple’s public relations.

TechCrunch’s MG Siegler this morning published a fascinating compilation of stories that Apple may have planted in the Wall Street Journal to distract people from bad Apple news or, in one case, to bolster the company’s buzz and profits. Former Apple marketing manager John Martellaro has written about how and why the company conducts “controlled leaks” to news outlets like the Journal, and there’s reason to think the articles cited by Siegler fall into that category; each served a key role in helping Apple move beyond bad news or sharpen the impact of its good news.


Making the cheap iPad sound expensive, January 2010, WSJ: Citing analysts, who themselves cite anonymous sources, the Journal reports that the iPad might cost $1,000. This number makes the iPad look all the more incredible when it debuts at $500, which seems like a bargain in comparison to the earlier figure. Siegler suspects Apple leaked the $1,000 figure, presumably either to the analysts or by indicating the Journal that it would safe to cite that number.


Fair enough; the idea that Apple fed these stories to the WSJ is speculative and backed by circumstantial evidence. Siegler, unlike Swisher, was never part of the traditional journalism establishment; the writer rose up out of the ranks of indy bloggers, algorithimically boosted by Techmeme, plucked out of obscurity by VentureBeat, then artfully poached by TechCrunch. He speaks, in many instances, for the paranoid rank-and-file engineer who knows nothing about how the sausage of journalism is made, but is deeply suspicious of it, and sees conspiracies everywhere.

And who is to say said engineers are wrong, or even misguided? You don’t get too far into the God’s honest truth with an operation as tight-lipped as Apple without a little conjecture and dot-connecting.

Some of the above is too obvious and here is news about Apple rejecting the sharing of files (be it legal or not):

Just a few days ago we broke the news that the first BitTorrent app had been allowed into Apple’s App Store. The developer managed to get it approved despite Apple’s hatred towards BitTorrent. Unfortunately, the fun was soon over as Apple has already kicked the App from the store. The developer is not giving up that easily and hopes to convince Apple they’re wrong.

Given Apple's proximity to the entertainment giants (with financial investments too, via staff), this is not surprising and it’s also why it’s dangerous to let Apple gain power. Apple managers were never too sympathetic towards sharing, let alone software freedom. To them, “freedom” means censorship (as in “freedom from porn” as Steve Jobs put it) and "open source" means code/developers that can be exploited. Contrary to common belief, Apple also abuses (some of) its staff.

Do not allow Apple to manage perception more than it already does. It’s not Disneyland.

Direct link

Share this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Reddit
  • co.mments
  • DZone
  • email
  • Google Bookmarks
  • LinkedIn
  • NewsVine
  • Print
  • Technorati
  • TwitThis
  • Facebook

If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

Pages that cross-reference this one

What Else is New

  1. The Latest EPO Spin: Staff Protesters Compared to 'Anti-Patent Campaigners' or 'Against UPC'

    Attempts to characterise legitimate complaints about the EPO's management as just an effort to derail the patent office itself, or even the patent system (spin courtesy of EPO and its media friends at IAM)

  2. The Serious Implication of Controversial FTI Consulting Contract: Every Press Article About EPO Could Have Been Paid for by EPO

    With nearly one million dollars dedicated in just one single year to reputation laundering, one can imagine that a lot of media coverage won't be objective, or just be synthetic EPO promotion, seeded by the EPO or its peripheral PR agents

  3. EPO: We Have Always Been at War With Europe (or Europeans)

    The European Patent Office (EPO) with its dubious attacks on free speech inside Europe further unveiled for the European public to see (as well as the international community, which oughtn't show any respect to the EPO, a de facto tyranny at the heart of Europe)

  4. What Everyone Needs to Know About the EPO's New War on Journalism

    A detailed list of facts or observations regarding the EPO's newfound love for censorship, even imposed on outside entities, including bloggers (part one of several to come)

  5. EPO Did Not Want to Take Down One Techrights Article, It Wanted to Take Down Many Articles Using Intimidation, SLAPPing, and Psychological Manipulation Late on a Friday Night

    Recalling the dirty tactics by which the European Patent Office sought to remove criticism of its dirty secret deals with large corporations, for whom it made available and was increasingly offering preferential treatment

  6. The European Private Office: What Was Once a Public Service is Now Crony Capitalism With Private Contractors

    The increasing privatisation of the European Patent Office (EPO), resembling what happens in the UK to the NHS, shows that the real goal is to crush the quality of the service and instead serve a bunch of rich and powerful interests, in defiance of the original goals of this well-funded (by taxpayers) organisation

  7. Microsoft Once Again Disregards People's Settings and Abuses Them, Again Pretends It's Just an Accident

    A conceited corporation, Microsoft, shows not only that it exploits its botnet to forcibly download massive binaries without consent but also that it vainly overrides people's privacy settings to spy on these people, sometimes with help from malicious hardware vendors such as Dell or Lenovo

  8. When the EPO Liaised With Capone (Literally) to Silence Bloggers, Delete Articles

    A dissection of the EPO's current media strategy, which involves not only funneling money into the media but also actively silencing opposing views

  9. Blogger Who Wrote About the EPO's Abuses Retires

    Bloggers' independent rebuttal capability against a media apparatus that is deep in the EPO's pocket is greatly diminished as Jeremy Phillips suddenly retires

  10. Leaked: EPO Award of €880,000 “in Order to Address the Media Presence of the EPO” (Reputation Laundering)

    The European Patent Office, a public body, wastes extravagant amounts of money on public relations (for 'damage control', like FIFA's) in an effort to undermine critics, not only among staff (internally) but also among the media (externally)

  11. Links 27/11/2015: KDE Plasma 5.5 Plans, Oracle Linux 7.2

    Links for the day

  12. Documents Needed: Contract or Information About EPO PR/Media Campaign to Mislead the World

    Rumour that the EPO spends almost as much as a million US dollars “with some selected press agencies to refurbish the image of the EPO”

  13. Guest Post: The EPO, EPC, Unitary Patent and the Money Issue

    Remarks on the Unitary Patent (UP) and the lesser-known aspects of the EPO and EPC, where the “real issue is money, about which very little is discussed in public...”

  14. Saving the Integrity of the European Patent Office (EPO)

    Some timely perspective on what's needed at the European Patent Office, which was detabilised by 'virtue' of making tyrants its official figureheads

  15. A Call for Bloggers and Journalists: Did EPO Intimidate and Threaten You Too? Please Speak Out.

    An effort to discover just how many people out there have been subjected to censorship and/or self-censorship by EPO aggression against the media

  16. European Patent Office (EPO) a “Kingdom Above the EU Countries, a Tyranny With ZERO Accountability”

    Criticism of the EPO's thuggish behaviour and endless efforts to crush dissenting voices by all means available, even when these means are in clear violation of international or European laws

  17. Links 26/11/2015: The $5 Raspberry Pi Zero, Running Sans Systemd Gets Hard

    Links for the day

  18. EPO Management Needs to Finally Recognise That It Itself is the Issue, Not the Staff or the Unions

    A showing of dissent even from the representatives whom the EPO tightly controls and why the latest union-busting goes a lot further than most people realise

  19. Even the EPO Central Staff Committee is Unhappy With EPO Management

    The questions asked by the Central Staff Committee shared for the public to see that not only a single union is concerned about the management's behaviour

  20. The Broken Window Economics of Patent Trolls Are Already Coming to Europe

    The plague which is widely known as patent trolls (non-practicing entities that prey on practicing companies) is being spread to Europe, owing in part to misguided policies and patent maximalists

  21. Debunking the EPO's Latest Marketing Nonsense From Les Échos and More on Benoît Battistelli's Nastygram to French Politician

    Our detailed remarks about French brainwash from the EPO's media partner (with Benoît Battistelli extensively quoted) and the concerns increasingly raised by French politicians, who urge for national or even continental intervention

  22. The Sun King Delusion: The Views of Techrights Are Just a Mirror of EPO Staff Unions

    Tackling some emerging spin we have seen coming from Battistelli's private letters -- spin which strives to project the views of Techrights onto staff unions and why it's very hypocritical a form of spin

  23. Links 25/11/2015: Webconverger 33.1, Netrunner 17 Released

    Links for the day

  24. United They Stand: FFPE-EPO Supports Suspended Staff Representatives From SUEPO

    An obscure union from the Dutch side of things at the EPO is expressing support for the suspended colleagues from SUEPO (more German than Dutch)

  25. Censoring WIPR Article About Censorship by EPO

    A testament to how terrified journalists have become when it comes to EPO coverage, to the point of deleting entire paragraphs

  26. Censorship at the EPO Escalates: Now We Have Threats to Sue Publishers

    Having already blocked Techrights, the EPO's management proceeds to further suppressions of speech, impeding its staff's access to independently-distributed information (neither ordinary staff nor management)

  27. Response to Bogus Accusations That EPO Staff Protests Are Really an Attempt to Derail UPC

    Common myths about staff protests in the European Patent Office (EPO) debunked, with some additional background and general perspective on recent events, the unitary patent (UPC) and so on

  28. New Heise Article Makes It Clear That 'Nazi'-Themed Accusations Against the Suspended Board Judge Were Insufficiently Substantiated

    The personal attacks on a judge who was illegally suspended (a so-called 'house ban') increasingly look like the management's own campaign of defamation, mostly intended to marginalise and punish a judge who spoke about serious charges against VP4 (Željko Topić)

  29. Links 24/11/2015: Asus Chromebit CS10, Second Linux 4.4 RC

    Links for the day

  30. European Central Bank Staff Committee Adds to Growing Pressure on Abusive EPO Management

    The staff representatives of the European Central Bank E-mail their colleagues -- with European Central Bank managers' approval -- regarding the European Patent Office and its attacks on staff unions


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time


Recent Posts