Bonum Certa Men Certa

'Embrace and Extend' at Microsoft: The New Generation

Man and woman



Summary: Some of the latest examples of Microsoft's predatory acts against Free software and against competition in general, disguised as acts of friendliness

Microsoft has got a well-established track record of suffocating competition by pretending to embrace it. It is not a theory but a simple fact, and many dead companies exist (or existed) to remind us of this.



In recent years FOSS has been a target of Microsoft's abusive EEE strategy (embrace, extend, extinguish) and today we present some new examples.

Microsoft Mono is a 'religious' (metaphorically speaking) software piece developed by both Microsoft and its partners; it helps openwash proprietary .NET and put Microsoft patent risk, dependence on Microsoft APIs etc. deep inside the competition. It is a Trojan horse. It is more like a virus. Well, it is now in repos of many distros or available from Microsoft partners. Jo Shields, who recently joined a Microsoft partner, boasts about this, as he has been doing for years (pushing Mono into Debian and Ubuntu for the most part). Can someone stop this? Microsoft veterans recently subsidised such efforts. This ought to be rather telling. Mono is about openwashing Microsoft lock-in which is already making its way into competing software from Sony. As one site put it: "The editor purports to be compatible with any game engine via its API suite, and offers a WYSIWYG interface and tools written in a mixture of C# and C++. It's designed to render in 3D using DirectX 11, and supports simultaneous use by multiple developers."

So, an attack on GNU, Linux, cross-platform languages and OpenGL is now being called "open".

"So, an attack on GNU, Linux, cross-platform languages and OpenGL is now being called "open"."Here is Microsoft hoping to embrace and extend Android, based on rumours. Fracturing the competition in an embrace-and-extend fashion would be a familiar strategy; remember the 'embrace' of SUSE. Embrace and extend can also be seen involving Ubuntu; tie-up with proprietary and spyware (Windows/Azure) can now be seen here. It's Ubuntu in bed with Microsoft again -- an embrace-and-extend with NSA's PRISM.

Watch how Microsoft does the same to Google right here. Bringing NSA to Ubuntu and standards? Google should sue Microsoft for extortion, not just for FUD. But it is not likely to happen because Google is not legally aggressive. Here is some of the latest FUD attack that reminds us how desperate (but malicious) Microsoft has become. To quote: "Microsoft is well known for spreading FUD to harm their competition. A business strategy that may work to some extent, but is also a sign that Microsoft lacks confidence in their own products.

"Microsoft recently published a Microsoft Educast on YouTube where they compared Chromebooks to Windows 8 laptops. The video has been set to private in the meantime, I suppose the feedback wasn't very positive.

"Unsurprisingly, Microsoft can't see many good things in Chromebooks, admitting they are super low-cost, but of course there are reasons for that. In the 9 minute video they manage to get several things wrong though. Maybe not as embarrassing as other MS FUD campaigns, but still worth a closer look."

So much for Microsoft 'embracing' FOSS...

Earlier this week we wrote about the Microsoft-connected Black Duck with its latest FUD against FOSS. Well, the Wall Street Journal covered the subsidy and another article called this Microsoft partner "open source software provider". Well, Black Duck is not an "OSS provider", it's a proprietary software company exploiting FOSS and disseminating FUD about it. See how FOSS gets diluted and distorted? Maybe this was the intention all along. This openwashing can be traced back to the deceiving, dishonest press release. Black Duck spent a lot of money planting the press release all over the Web [1, 2], falsely claiming that Black Duck "Advance Leadership In Open Source Software Logistics" (they advance leadership in Open Source Software FUD, that's what they do). It is true that Black Duck has leadership in this area because other Microsoft-connected firms of its kind, such as OpenLogic, are not as big. Here is a new example of a journalist promoting the FOSS-hostile FUD from Protecode with a slideshow in a news site called "CIO Insight" (fear for CIOs). Protecode, unlike many in its area, does not seem to be Microsoft-connected, but its strategy is more or less the same. It only speaks about problems in FOSS, or perceived problems in FOSS, in order to sell proprietary software and services.

Microsoft's tentacles reach further than a lot of people care to notice. Here we have AMD embraced and extended by Microsoft:

AMD and Microsoft jointly released C++ AMP version 1.2 compiler that supports Linux alongside Windows. Ubuntu is the officially supported distribution at this time.


Watch how Intel now ignores Linux, having been infiltrated and blackmailed by Microsoft [1, 2, 3, 4].

Not just Microsoft is doing an EEE manoeuvre. Former Microsoft executives who now run VMware are also doing it. The following new article is titled "Is VMware OpenStack an embrace of open source — or an attempt to extinguish it?"

We wrote about this embrace and extend move last month and suspicion is now becoming the norm.

Another Microsoft partner, Centrify (spreading Microsoft AD), is now becoming more proprietary and expensive. This should serve to show why Microsoft APIs are harmful for one to depend on, irrespective of the platform.

These are all examples from the past week alone. They ought to show the impact of Microsoft entryism and involvement by proxy. Something that is a lot less problematic -- generally speaking -- is FOSS adapting to Windows [1], but whenever Microsoft tries to infiltrate FOSS it is very unlikely to be because Microsoft wants to help. Base it on Microsoft's bad track record. The company is very much determined to destroy FOSS unless it helps sell proprietary software from Microsoft.

Related/contextual items from the news:


  1. Univa Grid Engine Does Windows, Linux Containers
    Grid Engine, the popular workload management tool for distributed computing environments, now does Windows. And it is also doing Linux control groups, or cgroups, containers, a technology that was championed by Google many years back as the basis for its internal resource control on its massive clusters.




Recent Techrights' Posts

Cannot Speak About IBM Wrongdoing or Jobs Being Sent Overseas (Lower Salaries)
IBM has long attacked the media, the whistleblowers, and even online forums
European Patent Office (EPO) Series: The CIA-Funded Centre-Left in Portugal
In the political turmoil which followed the fall of the old regime, the communists seemed to be acquiring a dominant position and there was a very real risk that Portugal could end up aligned with the Eastern Bloc if they were not stopped
Yesterday Afternoon The Register MS Published a Fake Article That Says "AI" 31 Times Because It Got Paid to Do This
What will happen when all those loans for slop (Ponzi scheme) stop and companies' marketing budgets - which include media bribes for hype campaigns - are no more?
Extraordinary General Meeting of Staff Union of the European Patent Office Ahead of Intensifying Strikes
We will, in the meantime, run a series about EPO corruption, which is now connected to corruption in Portugal and to corruption inside the EU
European Patent Office (EPO) Series: The Brotherhood of São Bento
The Palácio São Bento – or São Bento Palace – is the seat of the Portuguese National Assembly in Lisbon
 
Links 09/06/2026: "Smartphones Broke Dating" and "EU Open Source Strategy"
Links for the day
This Coming Friday
Richard Stallman (RMS)
Several Slopfarms That Target "Linux" Seem to Have Died
Or perished severely
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, June 08, 2026
IRC logs for Monday, June 08, 2026
Gemini Links 09/06/2026: Tanana River, Cassette Beasts, and Emacs
Links for the day
IBM's Quantum Bubble Already Deflating
Shares down over $55 in a few days
SLAPP Censorship - Part 101 Out of 200: Women Come to Realise They Don't Wish to Participate in Attacking Vulnerable Women
It relates to another topic that we shall be covering in the coming weeks
Links 08/06/2026: Proprietary Loaded With Security Holes, Armenia Defies Russia
Links for the day
Gemini Links 08/06/2026: NetHack 5.0.0 and Slop as Cannibalism
Links for the day
Links 08/06/2026: "Rising Emissions, Depleting Water" Due to the Pyramid Scheme of Slop; "Canada Needs to Rebuild Public Telecoms"
Links for the day
Brett Wilson LLP Reported to Police for Trying to Throw Large Parcel Into Our Home
This morning the campaign of intimidation...
GAFAM Bots Are Not "Good Bots"
There's nothing "Good" about Google
Links 08/06/2026: Criticism of Microsoft Trying to Criminalise Pointing Out Bug Doors, TikTok Now "Climate-Denying Social Media App"
Links for the day
Slop Has no ROI, an Economy Built on False Assumptions of Slop is Doomed
we're all going to suffer from this Ponzi scheme
The Cyber Show Has "Exciting Guests Coming" and a Gemini Capsule
"Site development is ongoing but now settling into a more stable form"
GNU/Linux Measured at 10% in Liechtenstein This Month
it seems like statCounter wrongly classified some GNU/Linux clients as Mac clients and is now issuing a correction
Communicating With Freedom - Part III - Quibble Envisioned as a New and Easily Accessible Communications Platform Based on LibreJS
the FSF really needs to become more active if not proactive in promoting those sorts of things
Clownflare Says Majority of Web Traffic is Now Bots, But the Net is Another Story
Bots are to Clownflare what lawsuits are to lawyers
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, June 07, 2026
IRC logs for Sunday, June 07, 2026
The Strikes at the European Patent Office Planned to Carry on for the Entire Year, Maybe Future Years as Well
There's a cautionary tale somewhere
Number of Patent Grants Has Plunged 23% Amid Strikes at the European Patent Office, Today There Are More Strikes (Strike Participation at Over 3,000, More Than Doubled Since Winter)
There is a growing crisis at the European Patent Office
E.E.E. Still Ongoing, the War on Copyleft/GPL Enables That
It also imperils security.
Gemini Links 07/06/2026: Lynx in the 'Modern' Web and 'Overcooked' (Plagiarised by LLM) Code
Links for the day
Links 07/06/2026: Java Needs Seawall, Egypt Blasted for Arbitrary Detention of Activists
Links for the day
SLAPP Censorship - Part 100 Out of 200: Interlude and Outline of the First Half, 3+ Months That Got Us Death Threats Connected to Brett Wilson LLP (and Cyber Attacks That Are Difficult to Attribute)
This week we plan to have a good time
Banning Things Versus Teaching People the Reason/s to Shun/Boycott Those Things
Prohibition has its limits
Links 07/06/2026: NASA's Mars Maven Declared Dead, Telegram Founder Pavel Durov Bemoans Russia's Crackdown
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, June 06, 2026
IRC logs for Saturday, June 06, 2026
Gemini Links 07/06/2026: How to Train Your Dragon (2010) and "Six Days of Play"
Links for the day