Bonum Certa Men Certa

Social Control Media is a Bubble and JoinDiaspora Might be the Next Casualty

Video download link | md5sum 32bb26b827f9b9b8b4382ad9b53404ac The Crisis of JoinDiaspora and Social Control Media Creative Commons Attribution-No Derivative Works 4.0



Summary: There's no money in hosting other people's "social media" accounts unless one is willing to misuse/abuse them; sadly, this means that JoinDiaspora has an existential crisis, like so many sites before it (that's how I lost 'my' accounts at gnusocial.de, pleroma.site and several others); if we cannot pay to support hard-working administrators, then we're better off relying 100% on self-hosting

THE Social Control Media 'bubble' burst quite recently when Facebook itself admitted that it had lost active users and the value of the company collapsed. Meanwhile, Twitter itself has just lost a lot of money throughout its existence; the business model both companies adopted or adapted to revolved around manipulation.

Facebook itself admitting people are leaving
Running a "social" "media" (it is neither of those things) site is hard; it's also expensive because many kinds of issues inevitably emerge, leading to bureaucracy (potentially making new enemies for the administrator) and insane non-solutions [1, 2] to real problems like copyrighted porn, revenge porn, and fatigued moderators who get exposed to distasteful "content" like severed heads, animal cruelty etc.



The collapse of Social Control Media isn't new to me; I wrote about what happened to Identi.ca and now it looks like the same might happen to JoinDiaspora, the "original" pod of Diaspora with 316,648 users in it (this link might already be broken by next month). I've spent weeks communicating with people, both publicly and privately, and my findings are partly covered in the video above. The short story is, running a pod of that scale (2,974,673 posts local to the pod and 1,420,841 comments, not even counting 'imported' stuff) is almost infeasible unless it's treated as a full-time job with hard limits on the number of active/new users. Moderation burdens and legal threats (being held responsible for other people's behaviour) are a "hidden cost"...

"Moderation burdens and legal threats (being held responsible for other people's behaviour) are a "hidden cost"..."I've been thinking about the matter carefully for weeks. It has bothered me a lot. But I've come to the conclusion that unless somebody else takes over the pod and runs it as responsibly as Lukas has (it is feasible but seems rather improbable at this stage), I will pay that somebody every month for the trouble. It takes a lot of hard work to maintain sites of that size and the incentive isn't always there when it's mostly "other people's stuff", including stuff one might strongly disagree with. If nobody steps up and takes over JoinDiaspora, then it might be offline within less than 3 weeks. That would be devastating and sad. In the case of Mastodon/Fediverse (including GNU Social and Pleroma), I've already gone through three accounts because there is too much volatility. After the third time ('three strikes'!) I decided to not even bother returning anymore. Instances were being shut down too frequently and choosing a "big instance" sort of misses the point of federation. In the video above I explain why self-hosting one's own instance (for 1 or 2 accounts) is also quite impractical. Better to host one's own blog or Gemini capsule, then share RSS/Atom/equivalent. Some people were gullible enough to outsource their feeds (in effect their subscribers), foolishly trusting Gulag/Feedburner to outlive themselves. As nixCraft's Vivek put it yesterday, in a site that attracts millions of visitors: "The lesson is evident here, not to trust 3rd party with your RSS feed or content. I will never forgive Google for erasing Google Reader RSS/Atom feed aggregator. I lost many readers because of that move."

"'Free' community hosting is an enticing, alluring trap; you are always at the mercy of the operator, whose capacity as a moderator and financial means are limited."Self-hosting is the way forward; federating across instances may be fine, but only as long as all the pertinent users are self-hosting their own accounts. 'Free' community hosting is an enticing, alluring trap; you are always at the mercy of the operator, whose capacity as a moderator and financial means are limited. One day Twitter and Facebook too will be offline; it's not a question of if but when. Users' own interests won't be a consideration in such decision-making.

If someone picks JoinDiaspora, knowing up front that it is a big task to deal with, I'll try to rally online friends to help with funding (like subscription) and contribute myself. I can assist technically too (system administration, moderation and so on; others told me that they would do the same). Maybe it can all be salvaged and preserved. I think it should. It's of massive historic importance. Some people developed this thing to their death.

As an associate put it this morning, "self-hosting is the way forward, yet fewer and fewer these days know anything about computers and fewer still can actually use them. No, flicking fingers passively at a read-only display is not using ICT."

The associate wanted to emphasise the "point about how easy it is to self-host Gemini and, maybe, WWW. However for the latter to be both safe and easy it is necessary to stick to CSS+HTML and eschew fancy CMS tools. Static site generators will meet the need of most."

In future posts I will try to expand upon the subject at hand; there are ways for people to self-host (from home) -- especially using a lightweight transmission protocol such as gemini:// -- and then syndicate inwards and outwards, just like in the golden age of RSS feeds. Society would be vastly better off this way, as the image below illustrates.

Net topology

Recent Techrights' Posts

In Past 6 Months IBM Lost About 100 Billion Dollars in 'Value' While Debt Ballooned to 70 Billion Dollars
Welcome to a universe of fake finances and phony accounting based on fictional assets with made-up 'worth'
If We Move Everything to Devuan...
IRC, Git, Apache and so on
Campinos is a Lame Duck President This Year at the European Patent Office (EPO)
The strikes are not ending. If anything, they intensify further.
Links 29/04/2026: "Snowden Affair 13 Years Later" and "Landmark Data Center Pause"
Links for the day
 
Apparently Last Day for Nearly 1,000 Confluent Workers IBM Laid Off Last Month
IBM is a dying company pretending to be strong because of its age
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, April 29, 2026
IRC logs for Wednesday, April 29, 2026
Gemini Links 30/04/2026: Outdoor Time, Old Computers, and Joining Geminispace
Links for the day
Dr. Andy Farnell on Weaponising Morality Against Technofascism and Slop
It's longer than a "tweet", so social control media addicts are likely mentally unfit to read it
Six Months
Techrights will be around (and active) for a very long time to come
Why We Publish "The Corrupt Lecture the Non-Corrupt"
We intend to report the facts, fearlessly, until real and lasting solutions are reached
SLAPP Censorship - Part 61 Out of 200: Garrett and Graveley Must Understand That Reporting Women's Issues in the United States of America (“the US”) is Not Impermissible
when you cover Microsoft corruption and have real effect
Weeks After Mass Layoffs of Red Hat Engineers We Learn of European "Buyouts" and Layoffs at IBM
At Microsoft, they tell us there are merely "buyouts", but they don't tell us what happens if you say "no!"
OS Upgrade Tentatively Scheduled for Tomorrow
We have some contingencies in case the upgrade goes wrong
Links 29/04/2026: LLM Chatbot Usage Goes Down Sharply (as Do Stocks Associated With Them), Microsoft's Circular Financing Accounting Fraud at Risk
Links for the day
Gemini Links 29/04/2026: Returning to an Exodus and Farewell APU
Links for the day
Slop Has a Long Way to Go Before It Gets Basic Facts Right
Please do not rely on slop for anything
The Corrupt Lecture the Non-Corrupt - Part IX - European Patents That Are Illegal (But Serve Non-European Monopolists in Exchange for 'Quick Cash')
People who shamelessly violate the European Patent Convention (EPC) have the audacity to lecture workers on "ethics"
Canonical is Selling You, Ubuntu is a Data-Collecting Platform
Canonical is looking for money in the wrong places
Seems Like Only Techrights Covered IBM Laying Off About 33% of Confluent Staff
How can such a large round of layoffs evade today's media?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, April 28, 2026
IRC logs for Tuesday, April 28, 2026
Gemini Links 29/04/2026: Bad Diet, New Middle Ages, and Temperature Model
Links for the day
IBM is Already Doing 'Voluntary' Layoffs This Year in Europe ('Buyouts' Ahead of Mass Layoffs)
IBM's efforts to hide or belittle layoffs is noteworthy
Tracing Back the Misuse of the Word "Buyout" to Describe Merciless Mass Layoffs
So we can assume very large Microsoft layoffs are on the way, this time not spun as "buyouts"
Growing the List of Sites That Are Rogue
It's very important to raise and spread awareness of which ones are fake
Links 28/04/2026: Uganda Criminalising ‘Foreign Agents’ and China’s Economy "Starts to Show Cracks"
Links for the day
Anthropic and Claude Are National Security Risks Not Because of Politics But False Marketing and Vandalism, Plagiarism Sold as Innovation
The slop hype is causing severe damage
Like GAFAM, US Telecom Industry Has Severe Debt Problem
Maybe their real problem is true profitability
Gemini Links 28/04/2026: Misfin, ELPiS, and Developing Another Gemini Client
Links for the day
US Government Sites See More Traffic From Apple Devices Than Microsoft Windows PCs
Keep this in mind when Microsoft talks about mass layoffs while calling these "buyouts"
Layoffs Versus Buyouts
Microsoft has mass layoffs and those target the most experienced people in one of the best-paid locations
Latest Example of False Marketing by Anthropic
Like Scam Altman, they're better at buying publicity (paying for hype) than they are at delivering something of genuine value [...] That has the full make-up of fake news and a publicity stunt
IBM: From RAs to "Workforce Re-balancing" (New Names for Mass Layoffs)
Well, "workforce re-balancing" means "RAs", which is a misleading acronym IBM has devised to soften if not hide mass layoffs.
Aaron Hillel Swartz Would Have Turned 40 This Year
Aaron Swartz killed himself in 2013
The Trumps Are Making Jimmy Kimmel More Famous and Popular
Comedy has long been "controversial", but trying to get people sacked for the 'wrong' joke results in having no comedians or only pseudo-comedians who are the dictator's jester/joker
Microsoft's Grip Has Slipped, Market Share Steadily Declining
This is why Microsoft is having financial issue
Links 28/04/2026: Microsoft's GitHub Upselling After Two Leaders Jumped Ship (Losses Pile Up), "Inflation Jumps," and More
Links for the day
SLAPP Censorship - Part 60 Out of 200: Talking About Corruption at Microsoft and Arrest for Strangulation is "Malice"
At the moment Brett Wilson LLP has no new clients
The Corrupt Lecture the Non-Corrupt - Part VIII - "Red Line" When the European Patent Office (EPO) President Sleeps With Sister of "Cocaine Communication Manager" (Whom He Unconditionally Protects)
If only management took its own words (idealistic pontification) seriously
IBM Laying Off Thousands of Workers Again, Based on Q1 Earnings Call
under the guise of "workforce rebalancing" we are again seeing that IBM plans to pay people (severance) to leave
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Monday, April 27, 2026
IRC logs for Monday, April 27, 2026
Gemini Links 28/04/2026: Good Sunrise Viewing and Self-hosting from Home
Links for the day[1;5C