Bonum Certa Men Certa

Novell Reboots UK Channel

Plug and switch



Summary: Novell pulls the plug on its existing UK strategy, hopes for renaissance with Avnet

Novell's Channel Chief for the UK left the company a short while ago. Novell's channel is broken by its very own admission and in the UK there is now a major shakeup.

Novell has signed a distribution deal with Avnet Technology Solutions, as part of the vendor’s refocused channel strategy.


So basically, Novell changed distribution partners. How might that resolve the issue?

IT distie Avnet has buddied up with software firm Novell in a distribution deal for the UK.

[...]

Novell’s partner and channels EMEA veep Dan Veitkus said the company had switched to Avnet to ensure “it has the right distributors in the UK”.


There have been other shakeups in this region and tonight we shall see just what effect a channel drought may have had on Novell's already-poor financial results. Novell is due to deliver this quarter's results when the market closes today. It has struck no major deal this quarter, except one maybe (National Vision).

A writer from CIO UK compares technology companies to rock bands, having previously compared some to football (soccer) teams.

Novell would be The Who. Former chart-toppers now known by young shavers as 'the who?'


Novell increasingly slips into obscurity. Even its events get canceled and now we discover that IP Expo is called off too. Novell used to attend it.

Plug pulled on IP Expo



[...]

Based on a much-vaunted international model, IP Expo had already attracted some of the biggest tech firms in the country including HP, Intel, Sun Microsystems, Novell and VMware.


The plug was also pulled on Novell's BrainShare 2009. It canceled due to low levels of interest.

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