EARLIER THIS year we wrote about the corruption of news by PR agencies. At Techrights we have a policy of ignoring or telling off PR people. PR is -- by definition -- associated with reality distortion fields.
At ScienceBlogs we value our independence. Just consider the recent posts over the laughable PepsiCo nutrition blog to see how seriously people take this. But one thing that would never happen is for anything we write to be edited without our consent.
As I wrote yesterday, I am disappointed in the Huffington Post's decision to grant a public stage to David Klinghoffer, Senior Fellow at the intelligent design "think tank" known as the Discovery Institute. DI is a self-avowed propaganda vehicle seeking to "wedge" religion into public schools. Once HuffPo handed him the megaphone Klinghoffer proceeded to assert blatant falsehoods about how Charles Darwin was responsible for inspiring Nazi eugenic policies towards a goal of racial purity, claims that have been refuted again and again.
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Needless to say, the Huffington Post has had a very poor record as far as science is concerned. A simple search will bring hundreds of posts in the last few years from this network alone (and I guarantee you most will be critical). However, in contrast, some of their political writing has been quite good (see here and here for two recent examples). Since I am a political writer, as well as a science writer, I was conflicted about the opportunity to write for them. However, the positive response I received from my critique of US policy in Haiti and the abuses of Coca-Cola suggested I made the right choice.
But what should be done now? Reject Huffington Post as a hopeless loony bin? Focus only on political writing and let the pseudoscientific ramblings fester in their stew of illogic? Or is it useful to have a few contrarians in the mix?
● Should ScienceBlogs.com have agreed to host a controversial blog on nutrition, written by PepsiCo? No, say the site's readers, as some of its star bloggers stop their blogs in protest
Much consternation over at the home of science blogging, ScienceBlogs. The forum for the brilliant Orac, Pharynula, Molecule of the Day, and countless other insightful, funny and informative blogs has decided upon a bizarre new strategy in sourcing new posts. As of yesterday, the platform will host a new blog written by food giant PepsiCo, all about the company's specialist subject of refreshing sugary drinks and their benefits for dental and dietary health.
Sorry, no, PepsiCo's scientific staff will be writing about nutrition on the new Food Frontiers blog. I'll give you a moment to get back on your chair.
--Microsoft, internal document [PDF]
Comments
BrownieBoy
2010-07-09 02:29:33
What was the Guardian supposed to do with Schofield, Roy? Bump him off, maybe?
Once he's left their employ, he's free to do what he likes.
Dr. Roy Schestowitz
2010-07-09 06:52:00