Bonum Certa Men Certa

Mozilla Responds to Controversy Over Embedded Ads in Firefox

Summary: Mozilla uses the yuppie-Nuremberg defense to justify selling away users' privacy

Mozilla is a company with plenty of good people -- good as in ethical. There are great new browsers coming out [1] (latest release at start of the month) and plans for even better [2] and accelerated browsers [3], not to mention powerful derivatives [4] that often come installed by default in GNU/Linux distributions. The recent decision to embed ads in Firefox was therefore a bit baffling and definitely surprising. Mozilla's official account in Twitter responded to us, taking note of a formal statement from the management (Mitchell Baker [5]) -- a statement later cited by some sites [6,7]. There is an online debate about Mozilla's policy [8,9] after some revealing bias (against ads) even from sites that bombard visitors with ads [10] (sometimes Microsoft ads around GNU/Linux stories).

After reading the response from Mitchell Baker we remain unconvinced that lipstick can be put on the pig. It's the yuppie-nuremberg defense. There is nothing wrong with making money, but the question is how. Moreover, one's need for money does not justify an immoral act. Mozilla helps surveillance on Firefox users. It's hardly even triggered by keystrokes and a trigger action (Chrome is no better in that regard). In the next post we are going to deal with Chrome, which is even worse than Mozilla when it comes to privacy. We recommend Rekonq or some Firefox derivatives like GNU IceCat and Debian's IceWeasel.

Related/contextual items from the news:



  1. Firefox 27: Faster, more secure and more social


  2. Mozilla Debuts New Australis Interface for Firefox 29 Aurora Browsers
    Mozilla is making a new interface available to users of its open-source Firefox Web browser as an alpha release. Firefox is developed in multiple branches—the mainline release, beta, Aurora (alpha) and Nightly branches. Until Friday, Feb. 7, the new Firefox Australis interface was only available in a Nightly branch for Firefox and has now moved into the alpha phase for what will become Firefox 29. The Firefox 29 Aurora release came in the same week as the mainline Firefox 27 browser debuted, providing users with fixes for 13 security advisories. The new Australis user interface in the Firefox 29 Aurora release has been making the rounds in the Firefox Nightly release channel since at least August 2013.


  3. Mozilla's Use Of GPUs For 2D Acceleration
    Bas Schouten of Mozilla presented at FOSDEM earlier this month about their use of graphics processors for accelerating 2D content on the web. Unfortunately no slides from the presentation have yet to widely surface, but as of this week there's now a YouTube video (embedded below) for those interested in Mozilla's use of GPUs for 2D content and the pros and cons they have experienced thus far.


  4. SeaMonkey - More than a Web Browser
    I actually first discovered SeaMonkey many years ago when trying out the many versions of Puppy Linux, where SeaMonkey was sometimes included as the default "web browser". Of course, if I had actually paid enough attention, I would have realised it was labeled as an "all-in-one internet application suite". But nevertheless, it looked and behaved like Firefox so I assumed it was just an off-shoot of that software.


  5. Content, Ads, Caution
    In the early days of Firefox we were very careful not to offer content to our users. Firefox came out of a world in which both Netscape/AOL (the alma mater of many early Mozillians) and Microsoft had valued their content and revenue sources over the user experience. Those of us from Netscape/AOL had seen features, bookmarks, tabs, and other irritants added to the product to generate revenue. We’d seen Mozilla code subsequently “enhanced” with these features.


  6. Mozilla clarifies, defends Firefox ad position
    Mitchell Baker, chair of the Mozilla Foundation, defends Firefox's new ad program. Firefox users remain wary.


  7. Mozilla's Mitchell Baker Gets Crystal Clear on Ads Headed for Firefox
    Just this week, Mozilla appeared to buckle under the weight of the Internet Advertising Bureau's wishes as the company delivered an announcement that it is going to put "Directory Tiles" in front of Firefox users, which sound a lot like ads. Now, Mozilla's Mitchell Baker has weighed in officially on the topic of ads in Firefox, and her response is worth a read.


  8. Is Mozilla Selling Ads in Firefox?


  9. Why ads in Firefox are no big deal


  10. Mozilla To Begin Pushing Ads To The New Tabs Page
  11. Mozilla To Sell Ads In Firefox Web Browser
    Wait, what? Mozilla made itself the villian of the online ad business early last year by announcing that the latest version of Firefox would block third-party ad technologies by default, a move the Interactive Advertising Bureau's top lobbyist called "a nuclear strike" on the industry.




Recent Techrights' Posts

Legal Letters Are Not Postcards
It seems like intimidation, nothing more
European Patent Office (EPO) Strikes Persist, EPO Management Tries to Give False Impression of "Happy Staff"
EPO is trying to broadcast to the world a totally phony image of itself
 
The "Next Big" Bonus for IBM's CEO Apparently Comes From American Taxpayers While Veteran IBMers Are PIP'd and RA'd (Laid Off)
the next big thing will be the CEO's bonus
Links 23/05/2026: Starbucks Scraps Disastrous Slopfest, Colbert’s Final ‘Late Show’
Links for the day
Gemini Links 23/05/2026: Poetry, Hobbies, ROOPHLOCH, and More
Links for the day
Government Bailouts Won't be Enough to Save IBM
Bailouts from taxpayers in the US
Links 23/05/2026: Social Media Bans and Demise of Userbase of LLM Chatbots
Links for the day
SLAPP Censorship - Part 85 Out of 200: The United Kingdom's Rating for Press Freedom Has Improved, But We Can Do Even Better
we see the US at #64
Sites Realise That Becoming More Active by Using Bots (LLM Slop) is Self-Destructive
We'll soon (maybe next year) also show that some of the 85+ KG of legal papers sent our way are computer-generated garbage, which might run afoul of some rules
Gemini Links 23/05/2026: Patience, LLM Chatbts Being Bad, and Unexpected Computer Surgery
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, May 22, 2026
IRC logs for Friday, May 22, 2026
Links 22/05/2026: Ebola Crisis and Samsung Averts a Walkout With Big Bonuses
Links for the day
The End of FOSSPost (fosspost.org), It Has become an LLM Slopfarm Like FOSSLinux
These sites will never get lucky with slop. These experiments always end badly.
Links 22/05/2026: Inflation Fears and Thailand Tightens Visa Rules for Tourists From Dozens of Nations
Links for the day
EPO Staff Representation Speaks of This Week's Discussion With the EPO's Budget and Finance Committee (BFC) Amid Mass Strikes
The Central Staff Committee's outline (prepared in a rush) or the "flash report"
SLAPP Censorship - Part 84 Out of 200: New Legislation Against SLAPPs on the Way (After We Reached Out to Ministers)
They dealt with the matter individually too, but we won't share this in public, at least not at this time
The Corrupt Lecture the Non-Corrupt - Part XXX - Where Was "The Ethics and Compliance Team" When the Family of EPO President Campinos Was Caught Doing Cocaine?
It remains to be seen if national delegates will tolerate this in future meetings
Gemini Links 22/05/2026: Esperanto Music History, Suspicious Adoption of Signal, and Unauthorised LLM Slop in Code
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, May 21, 2026
IRC logs for Thursday, May 21, 2026
Links 21/05/2026: "Declining America" and Why Slop 'Code' is Made to Fail
Links for the day
Techrights and Tux Machines Subjected to Cyberattacks for Several Weeks
In the past I spoke to the cybercrime unit of British Police. Maybe it's time to do so again.
The Register MS Has Become a 'Content' Farm Promoting Slop for Hostile Corporations
Now they call it "PARTNER CONTENT" - not "SPONSORED" - as if semantics make the difference
Latest Example of Widespread Fake Assertions (False News) About "Hey Hi"
The false narrative of "Hey Hi layoffs"
Links 21/05/2026: Facebook Rewarded With Tax Breaks to Destroy the Environment and Cause Global Warming, Shortages, Pollution; SpaceX (SPCX) Continues Losing Billions of Dollars
Links for the day
Codecs and Software Patents - Part VIII - GNU Audio/Video Team Has Chosen the AV1 Video Codec and It Explains Why (They've Researched Their Options)
AV1 video codec will be used to encode and share GNU videos online
Dr. Stallman Helps Establish Free Software Advocacy Outside the Free Software Foundation (FSF) as Well
The ideals or principles of Free Software needn't be centralised or monopolised; they can be federated
22 Years of Tux Machines and a Community Stronger Than Ever Before
We've already received some feedback from the community and improved it accordingly
Microsoft Under Investigation for Breaches of Law in the UK
Just like the Microsofters
More Microsoft Layoffs on the Way (June and July 2026)
with or without PIPs
LWN Sponsored by the Linux Foundation (Monopolies)
We must be able to casually point this out
The Corrupt Lecture the Non-Corrupt - Part XXIX - European Patent Office (EPO) Tells Staff "Speaking up" is Good, But Not When the "Brother-in-law" of EPO's President Does Cocaine
Do we still have a functioning democracy and potent press?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, May 20, 2026
IRC logs for Wednesday, May 20, 2026
Gemini Links 21/05/2026: Immigration, Slop, and Slop 'Code' Suggestions Infesting Code Repositories
Links for the dayGemini Links 21/05/2026: Immigration, Slop, and Slop 'Code' Suggestions Infesting Code Repositories