Bonum Certa Men Certa

Linux Magazine is Run by Advertisers, Not GNU/Linux (and It's Hardly the Exception)

Big corporations are buying and silencing (muzzling) voices in the GNU/Linux community

Advertising



Summary: Advertising is big money -- so big in fact that publications no longer care what's true but instead focus on what text brings them more income (from advertisers, of course)

A LONG time ago when I was a Ph.D. student an editor approached me to write articles for his site, Datamation. At first I was paid 50 or 100 dollars per article; later on it was 200. Not a bad way to help pay tuition fees as a relatively poor student. But later on Datamation removed things that I wrote about Microsoft. It wasn't hard to see that Microsoft had become an advertiser (competitive ads, targeting articles about GNU/Linux in order to promote Windows). After a while I stopped writing there and put all my articles here in Techrights (including all those I had published in Datamation, as I was permitted to do after a number of months). That was more than a decade ago. I stopped writing there in 2007 or 2008. Since then Techrights has published well over 20,000 articles, mostly articles about patents. My lesson from that experience at Datamation, however, was valuable; I became well aware of the role of advertisers, e.g. in censorship or at least self-censorship, imposed in a top-down fashion (like publisher/editor removing paragraphs/articles). Looking at Datamation earlier this month, it seemed like many of the articles there are now composed by a longtime (over a decade) Microsoft booster, who used to promote Microsoft products and bash GNU/Linux, mostly at IDG (now Chinese-owned and barely active anymore).



"The only time they wrote about me it was an attack on me and on Techrights."Techrights never had any sponsors. It doesn't want any. Sponsors can be toxic to objectivity, including self-assessment or introspection (for example, a GNU/Linux site criticising GNU/Linux itself).

"You could discuss how Linux Magazine has been nothing but advertiser-led since 2001," one reader urged us the other day, "maybe even earlier!"

It was about an article rejection at Linux Magazine back in 2001. "If I recall [correctly] it was 2001," said the reader, "I was at Linux Biz Expo when Linus was still with Transmeta and other players - maddog, miguel Dirk, etc were speaking. Emmett Plant was the Editor in chief. I had pictures, I had interviews, I had a great article. But the ADVERTISERS... were not interested, at least that is what Emmett was told. The article -- Globalization of Linux -- never published. Maybe Larry (vaforge) was running Linux.com at that time."

"Content," explained this reader, was "not published because of advertisers."

So surely this phenomenon is rather common. Now consider the impact of "LF Event" sponsorships on the Linux Foundation and Linux.com. The only time they wrote about me it was an attack on me and on Techrights. The theme was a familiar one: try to paint those whom you don't agree with using the "conspiracy theories" or "paranoia" brush. The person who wrote that article now works for Linux Magazine.

Recent Techrights' Posts

IBM is Becoming "Garbage In, Garbage Out" (GIGO) "Just like Arvind and Krabanaugh." (CEO and CFO, Respectively)
There are some decent new comments about IBM this morning
If Your Company Lost About 30% of Its 'Value' in 3 Months, Then Maybe It Was Never Worth What You Claimed
Does that make sense?
Pleroma is Dying
The last social control media that I joined was Pleroma
Asia and Social Control Media
statCounter reckons it's down from over 10% to just 3% since it began tracking those things
Anonymous Threats Against My Wife and Against Yours Truly
Promoting GNU/Linux and condemning people who attack GNU/Linux is not a crime
 
Richard Stallman in the United States - Part I - Huge Audience (Offline and Online), 'Cancel Culture' Attempted and Failed
the comeback of Richard Stallman (RMS) in the United States
GitHub Cannot Survive for Much Longer
Microsoft is trying to just hide the debt
Ed Zitron: Microsoft Is A Decaying Empire That Bet The Future On Making In Excess Of $500 Billion In New Revenue Within The Next 4 To 6 Years From AI — And It Hasn’t Made A Dime In Profit Yet
Microsoft bets its future on a bunch of nothing
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, February 13, 2026
IRC logs for Friday, February 13, 2026
Gemini Links 14/02/2026: "Throwback VR Headset" and OFFLFIRSOCH 2026
Links for the day
IBM's Accounting Claims Don't Add Up
IBM is an enigma. To Wall Street is claims to be doing extremely well, but insiders tell the complete opposite.
Links 13/02/2026: "Cofounders Fleeing MElon’s xAI" and IOC Opposes Solidarity With Ukraine's Fallen
Links for the day
Gemini Links 13/02/2026: Square Function with Diode Network and Calls Against Discord
Links for the day
Links 13/02/2026: SUSE Uses Microsoft Internally, MElon's Company Helps Turn Epstein Files Into Child Abuse (After the Pornography Scandals)
Links for the day
African Browser Choices Show a Growing Problem in the World Wide Web
World Wide Web (WWW) becoming little but a transport layer for a particular proprietary application (Google Chrome) [...] we're back to the late 1990s
If You Want Digital Freedom, Then Follow Richard Stallman, the "Linux" Brand Has Changed and OSI is Microsoft (GitHub)
If you want something stable and predictable, then stick with GNU, the GPL, and GCC
Solicitors Disciplinary Tribunal and SRA Failing to Curb SLAPPs Against People Who Expose Wrongdoing
We'll soon show messages that we transmitted to politicians
Beware the Latest IBM SPAM, IBM is Already Down "After Hours"
After a harsh day in Wall Street IBM's shares area already down again (after trading hours)
Radicalism in Our Communities is Mostly Corporate, Not Grassroots
Infiltration and systematic destruction can be shallowly painted as "inducing manners"
Decades-Long Microsofter (Darryl K. Taft) and TIOBE Conflate Microsoft GitHub (Proprietary) With FOSS in Microsoft-Sponsored 'News' Site
We do not intend to do a lengthy debunking because we covered this subject several times in the past
Life Gets Better After Social Control Media
Don't become part of these experiments
statCounter Suggests Americans Are Dumping Social Control Media
Are Americans getting fed up with social control media and quitting in droves?
Back Doors and Fake Security
They've militarised everything, even people's home computers
Cost-Cutting and Book-Cooking at IBM
It's like cutting salaries by more than 50%
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, February 12, 2026
IRC logs for Thursday, February 12, 2026
Microsoft Cuts Continue, Visitor Center in Redmond Shut Down
This goes on and on, leading up to the next giant wave of mass layoffs
Mainstream Media Intentionally Ignoring EPO Strikes
“EPO on Strike!”
Jeffrey Epstein crypto disclosure: uncanny timing, Bitcoin demise, pump-and-dump, ponzi schemes
Reprinted with permission from Daniel Pocock
Gemini Links 12/02/2026: Avoiding Coffee, Trying Ubuntu, and "Open Source Robot"
Links for the day
Microsoft Slop CEO Speaks of Layoffs
They will go along with the "replaced by AI" baloney
In Systematic Contempt of the British High Court, Brett Wilson LLP Spent Two Years Lying to Courts and Breaking Rules Against Us
We criticise Brett Wilson LLP quite lot because of its conduct
IBM Kyndryl as "Aggressive “Enron” Accounting"
IBM Kyndryl continues to nosedive today
Relationships evidence: Tiago, Tassia, Thais, Antonio & Debian favoritism, nepotism
Reprinted with permission from Daniel Pocock
Debian pregnancy cluster: why it is public interest
Reprinted with permission from Daniel Pocock
IBM Bubble Deflating After James Kavanaugh's Accounting Trick With 'Toxic Assets' Comes Under SEC Scrutiny
If something goes up based on false speculations, bonus numbers and self-serving lies, then it'll come back down, eventually...
The EPO's Corruption and Violation of Rules is Spreading to the United Kingdom (Software Patents)
Yesterday a letter was sent to the chief regarding salaries while reminding him of the next strike, which is only 11 days away
State of the Slop, Slopfarms Containment
Slopfarms still exist this year, but their visibility is limited
IBM Continues Tanking Today, Already $58+ Lower Than Recent High, Insiders Explain Why
The same CFO from the inception of Kyndryl is still the CFO at IBM
Links 12/02/2026: Pushback Against, "NATO Is Expected to Step Up Arctic Security"
Links for the day
Links 12/02/2026: "Microsoft Just Forked Windows" and Windows Notepad is a Giant Security Hole
Links for the day
Put Criminals in Prison, Not People Who Report the Crimes
Can people be sent to prison for opposing crime?
Windows Has Become Increasingly Irrelevant
There's a very massive wave of layoffs coming Microsoft's way
Our Most Successful Year Ever
The hired guns in London are eager to turn the UK into another China
Slopfarms Waning, But Not Extinct Yet
Metrics show that usage of LLMs is declining
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, February 11, 2026
IRC logs for Wednesday, February 11, 2026