Bonum Certa Men Certa

Linux Magazine is Run by Advertisers, Not GNU/Linux (and It's Hardly the Exception)

Big corporations are buying and silencing (muzzling) voices in the GNU/Linux community

Advertising



Summary: Advertising is big money -- so big in fact that publications no longer care what's true but instead focus on what text brings them more income (from advertisers, of course)

A LONG time ago when I was a Ph.D. student an editor approached me to write articles for his site, Datamation. At first I was paid 50 or 100 dollars per article; later on it was 200. Not a bad way to help pay tuition fees as a relatively poor student. But later on Datamation removed things that I wrote about Microsoft. It wasn't hard to see that Microsoft had become an advertiser (competitive ads, targeting articles about GNU/Linux in order to promote Windows). After a while I stopped writing there and put all my articles here in Techrights (including all those I had published in Datamation, as I was permitted to do after a number of months). That was more than a decade ago. I stopped writing there in 2007 or 2008. Since then Techrights has published well over 20,000 articles, mostly articles about patents. My lesson from that experience at Datamation, however, was valuable; I became well aware of the role of advertisers, e.g. in censorship or at least self-censorship, imposed in a top-down fashion (like publisher/editor removing paragraphs/articles). Looking at Datamation earlier this month, it seemed like many of the articles there are now composed by a longtime (over a decade) Microsoft booster, who used to promote Microsoft products and bash GNU/Linux, mostly at IDG (now Chinese-owned and barely active anymore).



"The only time they wrote about me it was an attack on me and on Techrights."Techrights never had any sponsors. It doesn't want any. Sponsors can be toxic to objectivity, including self-assessment or introspection (for example, a GNU/Linux site criticising GNU/Linux itself).

"You could discuss how Linux Magazine has been nothing but advertiser-led since 2001," one reader urged us the other day, "maybe even earlier!"

It was about an article rejection at Linux Magazine back in 2001. "If I recall [correctly] it was 2001," said the reader, "I was at Linux Biz Expo when Linus was still with Transmeta and other players - maddog, miguel Dirk, etc were speaking. Emmett Plant was the Editor in chief. I had pictures, I had interviews, I had a great article. But the ADVERTISERS... were not interested, at least that is what Emmett was told. The article -- Globalization of Linux -- never published. Maybe Larry (vaforge) was running Linux.com at that time."

"Content," explained this reader, was "not published because of advertisers."

So surely this phenomenon is rather common. Now consider the impact of "LF Event" sponsorships on the Linux Foundation and Linux.com. The only time they wrote about me it was an attack on me and on Techrights. The theme was a familiar one: try to paint those whom you don't agree with using the "conspiracy theories" or "paranoia" brush. The person who wrote that article now works for Linux Magazine.

Recent Techrights' Posts

Azure is Turning 17 This Year, Still Losing Money and Staff
Hallmark of pyramid schemes, deriving "value" out of things that do not really exist?
Richard Stallman on RISC-V and Free Hardware
Invidious is under attack by Google
 
Alex Oliva, the Potential 'Successor' of RMS, Has a New Web Site
More freedom for Alex Oliva
Links 16/02/2025: "Microsoft Is Laying Off Employees" and Internal Dissent Brewing at Facebook Over Regime Complicity
Links for the day
Promoting Microsoft Windows With LLM Slop
What is the policy at BetaNews regarding LLM slop?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, February 15, 2025
IRC logs for Saturday, February 15, 2025
Links 15/02/2025: Harms to Health, Public Domain, and More
Links for the day
Gemini Links 15/02/2025: On Autistic People, AuraGem Over HTTPS
Links for the day
The Cyber Show (C|S) Speaks of the "Rise of the Nerd Reich."
This 'Valentine Episode' is quite good
Strong Momentum for the Free Software Foundation (FSF) as Winter Approaches Its End in Boston or in the Northern Hemisphere
FSF's founder, Richard Stallman, gives another talk in Italy in 9 days from now
The 'Drunken Plagiarists' Are Harming Journalism About GNU/Linux
They lessen the incentive to do real journalism abut GNU/Linux
Female Nazis and racist Swiss women
Reprinted with permission from Daniel Pocock
Links 15/02/2025: Erasing of American Science and Tesla SLAPPing Critics
Links for the day
IDG 'Reviews' of GNU/Linux Now Contain LLM Slop
It's typically ads or commercials... or sometimes spin disguised as news
Gemini Links 15/02/2025: Spectacles and "Before Sunset", Moving Domains Out of the US
Links for the day
Microsoft Has Only $17,482 Million Left, "Cash on Hand" Sank 40 Billion Dollars in 2 Years
Microsoft runs low on money in the bank
YouTube Layoffs Mean That YouTube is Still Losing a Lot of Money (Net Income or Profit Almost Definitely Negative)
In more recent years Google defunded many vloggers
In Gopher and Gemini Protocol People Abandon Services Based in the United States
There's no resistance whatsoever
Python and Microsoft: Pandas Should Have Known OpenDocument Format (ODF) and Microsoft Excel Are Different and Competing Things
now we're meant to think that in order to open ODF files we need some functions with "Excel" in their name
Not Only Windows, Surface, and "Hey Hi" PCs; Microsoft's Hardware Ventures Are a Dumpster Fire; HoloLens Mixed Reality Hardware Now Axed Altogether and Staff is Miserable
Microsoft is in a terrible state
Certificate Authority (CA) Let's Encrypt Now Down to TEN (0.3% of the Whole) in Geminispace
The number of capsules that use Let's Encrypt is, according to Lupa, about to fall to single-digit figures
Links 15/02/2025: University Price Hikes and Copyright Action Against Slop Companies
Links for the day
Slopwatch: All Those New 'Articles' Are Fake and Crafted by Chatbots (LLM Slop)
Google News is promoting these as "Linux" news; they're not even made by humans
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, February 14, 2025
IRC logs for Friday, February 14, 2025
Gemini Links 14/02/2025: Mysterious Friend and "Eight by Eight"
Links for the day
They Will Never Leave Linus Torvalds Alone, Rust is Just Another Way to Cause Instability and Infighting in Linux
We already identified the Rust "community" as troublemakers more than 5 years ago and we wrote about the evidence
Apple: Social Justice or Social Nationalism?
Remember to buy Apple, folks
Links 14/02/2025: Mass Layoffs at Sophos, Chatbots Failing Very Badly, "DOGE as a National Cyberattack"
Links for the day
Moving Away From Certificate Authorities (CAs) Like Let's Encrypt Means Taking Away From the US Government the Power to 'Censor' Sites by Revoking Certificates
Gemini capsule is cheap to run and easy (easier than a Web site) to maintain. More people disillusioned and frustrated with social control media flock to it.
BetaNews' Managing Editor Wayne William Took Charge of GNU/Linux Articles and His Articles Are Real (He Actually Wrote Them)
We are frankly relieved to see that Wayne William recognised the problem and did something about it
Links 14/02/2025: Publicity Rights Violated (ByteDance), Bribes to Trump Passed via Social Control Media 'Settlements' Again
Links for the day
Gemini Links 14/02/2025: Constitution, Cosmic DE, and More
Links for the day
Slopwatch: Anti-Linux Articles Published by Bots, Dominating Google News
So a lot of the Web is Microsoft chatbot-generated anti-Linux FUD
Links 14/02/2025: Measles Outbreak in Texas, Zelensky Warns Russia Will Attack a NATO Country
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, February 13, 2025
IRC logs for Thursday, February 13, 2025