Bonum Certa Men Certa

Linux Magazine is Run by Advertisers, Not GNU/Linux (and It's Hardly the Exception)

Big corporations are buying and silencing (muzzling) voices in the GNU/Linux community

Advertising



Summary: Advertising is big money -- so big in fact that publications no longer care what's true but instead focus on what text brings them more income (from advertisers, of course)

A LONG time ago when I was a Ph.D. student an editor approached me to write articles for his site, Datamation. At first I was paid 50 or 100 dollars per article; later on it was 200. Not a bad way to help pay tuition fees as a relatively poor student. But later on Datamation removed things that I wrote about Microsoft. It wasn't hard to see that Microsoft had become an advertiser (competitive ads, targeting articles about GNU/Linux in order to promote Windows). After a while I stopped writing there and put all my articles here in Techrights (including all those I had published in Datamation, as I was permitted to do after a number of months). That was more than a decade ago. I stopped writing there in 2007 or 2008. Since then Techrights has published well over 20,000 articles, mostly articles about patents. My lesson from that experience at Datamation, however, was valuable; I became well aware of the role of advertisers, e.g. in censorship or at least self-censorship, imposed in a top-down fashion (like publisher/editor removing paragraphs/articles). Looking at Datamation earlier this month, it seemed like many of the articles there are now composed by a longtime (over a decade) Microsoft booster, who used to promote Microsoft products and bash GNU/Linux, mostly at IDG (now Chinese-owned and barely active anymore).



"The only time they wrote about me it was an attack on me and on Techrights."Techrights never had any sponsors. It doesn't want any. Sponsors can be toxic to objectivity, including self-assessment or introspection (for example, a GNU/Linux site criticising GNU/Linux itself).

"You could discuss how Linux Magazine has been nothing but advertiser-led since 2001," one reader urged us the other day, "maybe even earlier!"

It was about an article rejection at Linux Magazine back in 2001. "If I recall [correctly] it was 2001," said the reader, "I was at Linux Biz Expo when Linus was still with Transmeta and other players - maddog, miguel Dirk, etc were speaking. Emmett Plant was the Editor in chief. I had pictures, I had interviews, I had a great article. But the ADVERTISERS... were not interested, at least that is what Emmett was told. The article -- Globalization of Linux -- never published. Maybe Larry (vaforge) was running Linux.com at that time."

"Content," explained this reader, was "not published because of advertisers."

So surely this phenomenon is rather common. Now consider the impact of "LF Event" sponsorships on the Linux Foundation and Linux.com. The only time they wrote about me it was an attack on me and on Techrights. The theme was a familiar one: try to paint those whom you don't agree with using the "conspiracy theories" or "paranoia" brush. The person who wrote that article now works for Linux Magazine. ⬆

Recent Techrights' Posts

More Shutdowns at Microsoft, Hundreds of Workers Impacted Shortly
It's not the entire wave, just part of it
 
Intercontinental Brigading - Part XIII - Censorship by All Means Available in a Continent So Far Away, as 'Secure' (Restricted, Restriction by Microsoft) Boot Has a Crisis of Legitimacy
it's about America controlling sites and computers everywhere
Links 24/10/2026: Oligarchs Already Buy US Elections, GAFAM Front Group "EFF" Speaks of "Vulnerability Apocalypse"
Links for the day
Gemini Links 24/10/2026: Automobile Differential Tire Movement, Samsung Washer Woe, and Slop Scraping
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, October 23, 2026
IRC logs for Friday, October 23, 2026
As Usual, Late on a Friday XBox (Microsoft) Releases Evidence of Its Demise
We covered several such Friday announcements earlier this year
Gemini Links 24/10/2026: Break/Fix and OpenStreetMap
Links for the day
Links 23/10/2026: Slop "is Scaling Transnational Repression" and Infringement and DMCA Suits Against Suno/Anthropic (Plagiarism Blenders)
Links for the day
The Register MS: About 60 Mentions of "AI" in One Day Are Paid-for Spam (Sponsored Hype, Composed by the Companies Covered)
The Register MS is a dying site
Links 22/10/2026: MElon (Elon Musk) Election Interference and Perl/Raku Foundation by the Numbers
Links for the day
Techrights Audience Grew as a Function of the Intensity of Attacks on Its Existence
We try to publish fewer stories but better (not necessarily long but at least important) stories
TechRepublic is Becoming a Slopfarm
It seems like TechRepublic became LLM slop (maybe all of it, maybe only some of it for now)
Techrights is Not About GNU/Linux, Tux Machines Is
When we say "GNU/Linux" we emphasise the GNU
The World Needs Activists With Social Skills and Perseverance
An everyday activist makes life better for everybody, everywhere (not for personal gain or even credit)
Intercontinental Brigading - Part XII - Lawfare to Cover Up Microsoft's Restricted Boot Calamity (Microsoft as Authority Over Linux), Garrett Wants to Talk About Penises Instead
When lawsuits become a political weapon
Without Microsoft's Monopoly (and Monopoly Rents) the Inevitable Microsoft Mass Layoffs Carry on Endlessly
Microsoft Windows is not retaining the dominance it once had
IBM's Debt Grew About $2 Billion in 3 Months
The silent layoffs still seem to impact Red Hat
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Thursday, October 22, 2026
IRC logs for Thursday, October 22, 2026
Gemini Links 22/10/2026: Solar MiniBBS, Building Major Tom, and Zig
Links for the day
Links 22/10/2026: Busan’s Celebrity Shark in Canal Again
Links for the day
Links 22/10/2026: "Software Developers Have Been Promoted Into Incompetence"
Links for the day
Intercontinental Brigading - Part XI - Losing Over a Million Pounds (Borrowed Money) to Try to Silence Critics of Restricted Boot With Microsoft-Controlled "Certificates"
Garrett is also very jealous of Daniel Pocock
Links 22/10/2026: eBay to Lay Off a Tenth of Staff (Again), Node.js and PHP Security Crises, Climate News
Links for the day
Red Hat Layoffs Still Going on This Week (Whilst IBM's Debt Grows in Spite of Mass Layoffs)
IBM is bluffing/cheating the shareholders again
IBM's Debt Continues to Increase While the Company Rapidly Shrinks
This is what a dying company looks like
Linux Kernel Needs Diversity and Diversity of Good Code, Not LLM Slop
Linux (and Linus) are kicking a can down the road
Microsoft Shrinks Every Year
Microsoft will try to spin or twist this as "efficiency"
Gemini Links 22/10/2026: Holiday Inn and Emacs
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, October 21, 2026
IRC logs for Wednesday, October 21, 2026