08.19.09

Gemini version available ♊︎

When Does ‘News’ Qualify as Shameless Microsoft PR?

Posted in Deception, Marketing, Microsoft at 8:39 am by Dr. Roy Schestowitz

Summary: Exploration of Microsoft expansion in press holdings; Another Nick does de facto PR work for Microsoft, using the press

YESTERDAY we mentioned the fact that Microsoft/NBC acquired EveryBlock, which enables them to control even more of the media. There are examples of less direct control. For instance, TechFlash is receiving money from Microsoft and promoting Microsoft almost all the time (still promoting its main Microsoft sponsor, even yesterday). About the EveryBlock acquisition it wrote:

Msnbc.com, a joint venture of Microsoft and NBC Universal, has been experimenting more with local news coverage lately. The news site has been providing months of granular coverage of the town of Elkhart, Indiana, documenting how local residents and businesses there are coping with the economic recession.

To control perception about poverty can be valuable to Microsoft. Unlike with TechFlash, this is not only the Seattle press which Microsoft controls.

The Different Nicks

As we noted before, the Ziff Davis-owned eWeek (mind relationships with Microsoft [1, 2]) has turned Microsoft Watch into another venue/outlet for Microsoft PR, just like they did with the Seattle P-I after it had closed shop. They use another Nick over there.

It still seems like it’s all about marketing. Shortly after ODF FUD from Nick Kolakowski, there is promotion of Vista 7, Windows Mobile, and now there is veiled promotion of Internet Explorer, even using Microsoft-funded ‘studies’. As the only comment rightly states:

Its a brave new world it there for Microsoft and eWeek. The question is, can they adapt, or are they just dinosaurs, as some people say, just waiting to die?

Quoting from an “bought and paid for” report. quote: “The study was sponsored by Microsoft, which led to a number of reader emails declaring it biased from the start.” Yes, Nick it was more than biased from the start. I hope eWeek is not putting pressure on you to do this type of “fluff” for Microsoft, like they most likely were doing with Joe. The fact that you would then go on to use this bought and paid for “source” as a basis for your article, is repugnant, to say the least.

Nick, I think where eWeek is failing, is in understanding where the market is going now. Hint, its moving away from MS. Sure, it has a long way to go, but if you look at the factors to why its moving, you will see that the trend to alternatives will not stop. As such, eWeek needs to derisively, and seek out other advertising revenue besides the Vole. Because the day is coming, that MS will not have the advertising bucks to spend soon.

Why does Ziff Davis allocate sites for news about one company in the first place? This begs for attention, especially because it is so one sided, and quite likely by design. Is this media one can trust? One can identify the same symptoms over at CNET and ZDNet, but that’s another story.

ZDNet

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Reddit
  • email

Decor ᶃ Gemini Space

Below is a Web proxy. We recommend getting a Gemini client/browser.

Black/white/grey bullet button This post is also available in Gemini over at this address (requires a Gemini client/browser to open).

Decor ✐ Cross-references

Black/white/grey bullet button Pages that cross-reference this one, if any exist, are listed below or will be listed below over time.

Decor ▢ Respond and Discuss

Black/white/grey bullet button If you liked this post, consider subscribing to the RSS feed or join us now at the IRC channels.

DecorWhat Else is New


  1. The EPO's “Gender Awareness Report”

    There’s a new document with remarks of the EPO’s staff representatives and it concerns opportunities for women at the EPO — a longstanding issue



  2. IRC Proceedings: Wednesday, December 01, 2021

    IRC logs for Wednesday, December 01, 2021



  3. EPO Staff Committee Compares the Tactics of António Campinos to Benoît Battistelli's

    The Central Staff Committee (CSC) of the EPO talks about EPO President António Campinos, arguing that “he seems to subscribe to the Manichean view, introduced by Mr Battistelli…”



  4. Prof. Thomas Jaeger in GRUR: Unified Patent Court (UPC) “Incompatible With EU Law“

    The truth remains unquestionable and the law remains unchanged; Team UPC is living in another universe, unable to accept that what it is scheming will inevitably face high-level legal challenges (shall that become necessary) and it will lose because the facts are all still the same



  5. Links 1/12/2021: LibrePlanet CFS Extended to December 15th and DB Comparer for PostgreSQL Reaches 5.0

    Links for the day



  6. EPO Cannot and Will Not Self-Regulate

    The term financialisation helps describe some of the activities of the EPO in recent years; see Wikipedia on financialisation below



  7. [Meme] Germany's Licence to Break the Law

    Remember that the young Campinos asked dad for his immunity after he had gotten drunk and crashed the car; maybe the EPO should stop giving diplomatic immunity to people, seeing what criminals (e.g. Benoît Battistelli) this attracts; the German government is destroying its image (and the EU’s) by fostering such corruption, wrongly believing that it’s worth it because of Eurozone domination for patents/litigation



  8. EPO Dislikes Science and Scientists

    The EPO's management has become like a corrupt political party with blind faith in money and monopolies (or monopoly money); it has lost sight of its original goals and at this moment it serves to exacerbate an awful pandemic, as the video above explains



  9. Links 1/12/2021: LibreOffice 7.3 Beta, Krita 5.0, Julia 1.7

    Links for the day



  10. Links 1/12/2021: NixOS 21.11 Released

    Links for the day



  11. IRC Proceedings: Tuesday, November 30, 2021

    IRC logs for Tuesday, November 30, 2021



  12. Links 1/12/2021: Tux Paint 0.9.27 and WordPress 5.9 Beta

    Links for the day



  13. [Meme] EPO Administrative Council Believing EPO-Bribed 'Media' (IAM Still Shilling and Lying for Cash)

    IAM continues to do what brings money from EPO management and Team UPC, never mind if it is being disputed by the patent examiners themselves



  14. The EPO's Mythical “Gap” Has Been Found and It's Bonuses for People Who Use Pure Fiction to Steal From Patent Examiners

    The phony president who has the audacity to claim there's a budget gap is issuing millions of euros for his enablers to enjoy; weeks ahead of the next meeting of national delegates the Central Staff Committee (CSC) tells them: "Events show that the delegations’ concerns about functional allowances have materialised. The lack of transparency and inflation of the budget envelope gives rise to the suspicion that high management is pursuing a policy of self-service at the expense of EPO staff, which is difficult to reconcile with the Office’s claimed cost-saving policy, and to the detriment of the whole Organisation."



  15. Video: Making the Internet a Better Place for People, Not Megacorporations

    Following that earlier list of suggested improvements for a freedom-respecting Internet, here's a video and outline



  16. Links 30/11/2021: KDE Plasma 5.23.4, 4MLinux 38.0, Long GitHub Downtime, and Microsoft's CEO Selling Away Shares

    Links for the day



  17. A Concise Manifesto For Freedom-Respecting Internet

    An informal list of considerations to make when reshaping the Internet to better serve people, not a few corporations that are mostly military contractors subsidised by the American taxpayers



  18. Freenode.net Becomes a 'Reddit Clone' and Freenode IRC is Back to Old Configurations After Flushing Down Decades' Worth of User/Channel Data and Locking/Shutting Out Longtime Users

    Freenode is having another go; after “chits” and “jobs” (among many other ideas) have clearly failed, and following the change of daemon (resulting in massive loss of data and even security issues associated with impersonation) as well as pointless rebrand as “Joseon”, the domain Freenode.net becomes something completely different and the IRC network reopens to all



  19. Jack Dorsey's Decision is a Wake-up Call: Social Control Media is Just a Toxic Bubble

    The state of the World Wide Web (reliability, preservation, accessibility, compatibility etc.) was worsened a lot more than a decade ago; with social control media that’s nowadays just a pile of JavaScript programs we’re basically seeing the Web gradually turning into another Adobe Flash (but this time they tell us it’s a “standard”), exacerbating an already-oversized ‘bubble economy’ where companies operate at a loss while claiming to be worth hundreds of billions (USD) and generally serve imperialistic objectives by means of manipulation like surveillance, selective curation, and censorship



  20. IRC Proceedings: Monday, November 29, 2021

    IRC logs for Monday, November 29, 2021



  21. Links 29/11/2021: NuTyX 21.10.5 and CrossOver 21.1.0

    Links for the day



  22. This Apt Has Super Dumbass Powers. Linus Sebastian and Pop_OS!

    Guest post by Ryan, reprinted with permission



  23. [Meme] Trying to Appease Provocateurs and Borderline Trolls

    GNU/Linux isn’t just a clone of Microsoft Windows and it oughtn’t be a clone of Microsoft Windows, either; some people set themselves up for failure, maybe by intention



  24. Centralised Git Hosting Has a Business Model Which is Hostile Towards Developers' Interests (in Microsoft's Case, It's an Attack on Reciprocal Licensing and Persistent Manipulation)

    Spying, censoring, and abusing projects/developers/users are among the perks Microsoft found in GitHub; the E.E.E.-styled takeover is being misused for perception manipulation and even racism, so projects really need to take control of their hosting (outsourcing is risky and very expensive in the long run)



  25. Links 29/11/2021: FWUPD's 'Best Known Configuration' and Glimpse at OpenZFS 3.0

    Links for the day



  26. President Biden Wants to Put Microsofter in Charge of the Patent Office, Soon to Penalise Patent Applicants Who Don't Use Microsoft's Proprietary Formats

    The tradition of GAFAM or GIAFAM inside the USPTO carries on (e.g. Kappos and Lee; Kappos lobbies for Microsoft and IBM, whereas Lee now works for Amazon/Bezos after a career at Google); it's hard to believe anymore that the USPTO exists to serve innovators rather than aggressive monopolists, shielding their territory by patent threats (lawsuits or worse aggression) and cross-licensing that's akin to a cartel



  27. Microsoft GitHub Exposé — Part VIII — Mr. Graveley's Long Career Serving Microsoft's Agenda (Before Hiring by Microsoft to Work on GitHub's GPL Violations Machine)

    Balabhadra (Alex) Graveley was promoting .NET (or Mono) since his young days; his current job at Microsoft is consistent with past harms to GNU/Linux, basically pushing undesirable (except to Microsoft) things to GNU/Linux users; Tomboy used to be the main reason for distro ISOs to include Mono



  28. Dr. Andy Farnell on Teaching Cybersecurity in an Age of 'Fake Security'

    By Dr. Andy Farnell



  29. IRC Proceedings: Sunday, November 28, 2021

    IRC logs for Sunday, November 28, 2021



  30. Links 29/11/2021: Linux 5.16 RC3 and Lots of Patent Catch-up

    Links for the day


RSS 64x64RSS Feed: subscribe to the RSS feed for regular updates

Home iconSite Wiki: You can improve this site by helping the extension of the site's content

Home iconSite Home: Background about the site and some key features in the front page

Chat iconIRC Channel: Come and chat with us in real time

Recent Posts