Bonum Certa Men Certa

FUD Alert: Microsoft's Burton Group at It Again, Slamming Microsoft Rivals

"Analysts sell out - that’s their business model... But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with."

--Microsoft, internal document



Here is just a quick word of caution: Now comes the latest FUD from the Burton Group, Microsoft's left-arm FUD buddy, which was only recently used against Google, VMWare and ODF. As usual, it all comes in the form of a report Microsoft can cite and distribute copies of. It's now used against Free software, too.

Open source software (OSS) frequently flies under the radar in IT organizations, and if governance is not in place to identify it and manage legal licensing implications, it may crash and burn, Burton Group Inc. warns.

Developers working on SOA and other software projects are making use of OSS components, and IT, QA and legal departments are ignoring the licensing ramifications at their peril, according to a new Burton report.


For background about the Burton Group, which appears to be compensated by Microsoft using consulting contracts (spendings sprees rather), see [1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24]. Also see this for further explanation about reimbursement methods. The business of consults and analysts is brutally dishonest one.

"Consultants: These guys are your best bets as moderators. Get a well-known consultant on your side early, but don’t let him publish anything blatantly pro-Microsoft. Then, get him to propose himself to the conference organizers as a moderator, whenever a panel opportunity comes up."

--Internal Microsoft document

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