Bonum Certa Men Certa

The Microsoft OOXML Spin Factory Reaches Full Production Mode (Updatedx2)

With proxies like these, who needs advocates?

Several people, including Rob Weir (just yesterday in fact), said this was coming. The Propaganda Machine is hard at work and it will have you believe that OOXML is the Second Coming. You might be wondering what are we talking about. Where does one even begin? There is is a DDOS of disinformation at the moment.

“Previously, the Burton Group also did some anti-Google Apps 'studies', so they lost credibility a long time ago.”One of Microsoft's favourite sockpuppets, the Burton Group, is at it again (there is proven history here [1, 2, 3, 4, 5]). Once again it defends the Microsoft Cash Cow (Office). Previously, the Burton Group also did some anti-Google Apps 'studies', so they lost credibility a long time ago. We once described the tricky business of disclosure and also discussed examples like Frost & Sullivan, IDC and Gartner.

About the Burton Group, one source has another take: "My impression is a bit different. They seem to be like a lot of other market analysis firms, who function both as hired "experts" and as independent experts. The ethic there is that market analysis firms are expected to disclose in their reports if they've been paid for producing the report." This analysis escapes the fact that there are also investors in these firms. For example, Bill Gates invests in Gartner and IDC. They will always be loyal to regular customers and investors. Without companies like Microsoft and Oracle, they would be out on the street.

The bottom line here is that what the Burton Group says has in some sense already been corrupted by the fact that that such firms cannot make a living just through subscription that enables access to studies. There must be more powers at play. By someone who is not pro-ODF we are told: "How any firm could advise enterprises to adopt either OOXML or ODF before the ISO battles are over on both OOXML and ODF v. 1.2 is beyond me. There's very strong energy behind both harmonization and convergence. The chances are just too great that both standards will be so altered that those who take the plunge before will be left without application support."

According to Stephen Walli, Microsoft might just implement ODF at the end, simply to address need. It is inevitable. You will find some further coverage of Microsoft spin and disinformation here.

Meanwhile a spin factory sends out success stories that most bloggers find worthless to discuss. It is possible to get the Krauts on board that are supposed to review OOXML but would OOXML survive a review by the crowds?


Don't believe anything anyone tells you. Also try to find out who is who and in which direction money flows. Some estimate that Microsoft has already invested (spent) billions of dollars in the 'purchase' of OOXML support. Novell happens to be one of these investments.

Update: The apple never falls far from the tree.

Midvale, Utah-based Burton Group said that the report was neither commissioned nor paid for by Microsoft. However, Burton analyst Peter O'Kelly, one of the report's co-authors, is scheduled to make a presentation at an Open XML press briefing that Microsoft plans to hold in the Seattle area on Wednesday. Also speaking will be multiple Microsoft executives involved in the Open XML standards-ratification effort.


For OOXML, Microsoft has already done this type of tango with IDC, among others. It was another Microsoft-backed pro-OOXML study. CompTIA, another lobbying arm for Microsoft, does this too. What a world we live in!

Update #2: Here is another good article about this.

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