Bonum Certa Men Certa

Microsoft Lies to Create Vista 7 Hype Whilst Vista Dies

Publicity stunts galore

TIRELESSLY AND DECISIVELY we have been covering a great deal of manipulation from Microsoft, which is trying to shape the perceptions around Vista 7. Never underestimate Microsoft's capabilities as a well-lubricated PR machine; after all, much of its 'success' is often attributed to marketing, lawyers and illegal activities for which they earned convictions.

Vista 7 (technically Windows 6.1) is making some headlines at the moment, so it's time to put things into perspective. Other people have already done that, so we reference rather than repeat.

PR and the supposed ‘leak’



It should be clear to all of us that these versions floating around various torrent sites – and especially the beta 1 – are carefully planned by public relations. And it’s brilliant. Why?

* Because they reach their target audience, people with tech skills who are still enthusiastic about Windows and are taking time to download, install and test the operating system. Most of them have blogs and will surely post something about it and creating hype for the next release. * Zero distribution costs via peer-to-peer networks; no responsibility for download speed or failures. * Press coverage on all the major blogs with little adverse consequences; even if the review is negative – the release is not official. * A large, no-consequences, zero logistics, no expense beta test; Judging by ThePirateBay seeder/leecher ratio and the time of upload, more than 30 000 tech savvy people are running Windows 7 beta 1 right now and probably submitting bugs, crash reports and hardware information. * Frameworks inside Windows 7 allow remote deactivation or ‘crippling’ via de WGA scheme. Your copy of Windows 7 works because Microsoft lets you. And they know a new machine is online the minute Windows connects to the internet.


Glyn Moody hits the nail on the head when he claims that Microsoft is merely inflating an image through illusions, in this case artificial scarcity.

So either they're saying that they didn't expect Windows 7 beta to be popular and their infrastructure doesn't scale, or they've let this happen on purpose to generate a little buzz. In other words, in order to make Windows 7 desirable, first you make it unobtainable....


This bogus 'crisis' and the phony hype were created in accordance with screenshots of Microsoft's guerrilla marketing blog. They appeared in The Register and in IDG, which repeatedly published to create a buzz about Vista 7 (more than once).

Vista 7 is just another Vista. It's a little more advanced, but being a slightly advanced bad operating system does not make it a good one. The early adopters of pre-beta and beta builds just happen to be its anticipating fans, so the coverage will naturally be uneven and biased.

With the digit "7" in many headlines, it has become abundantly apparent that Microsoft is burying Vista's promotion, regardless of those $300 million (some sources said $500 million) in renewed advertising budget. The FSF has meanwhile taken the opportunity to declare the death of Vista in this press release, with a similar message at the front page of the BadVista campaign, which was a great success.

On December 15, 2006, the FSF launched its BadVista.org campaign to advocate for the freedom of computer users, opposing adoption of Microsoft Windows Vista and promoting free -- as in freedom -- software alternatives. Two years later, the campaign has nearly 7,000 registered supporters, the name Vista is synonymous in the public eye with failure, and we are declaring victory.


Vista is likely to be remembered as the point where Windows went horribly wrong and Vista 7 is a frantic response to negativity. The response to 7 is eerily similar to that which Vista received in early 2006 when mostly enthusiastic testers took it for a test drive. Little did they know that the many problems they had experienced would not go away when the beta tag gets removed. Moreover, the average user does not have equally-capable equipment on which to test -- or actually use in a mission-critical setting -- the operating system.

Even the Microsoft sympathisers at InformationWeek have just acknowledged that "Windows sales and market share, though robust, are in decline. The company's efforts to expand into new markets are floundering, and key executives are jumping ship."

Ogg Theora







Comments

Recent Techrights' Posts

GAFAM "doesn't depend on any sort of lock-in, humans just don't want to be free anymore," according to MinceR
As many readers are aware, our criticism of UEFI (restricted boot in particular) attracted a lot of online harassment against us, including stalking and libel
 
EPO People Power - Part XIII - If the EPO's Chief Propagandist (Berenguer) Told the Police He Was a Spanish Tourist (or Similar) or That He Does Not Reside in Munich, Then He May Have Lied to the Police (in Addition to Doing Cocaine in Public)
Lying to the police in Germany is a criminal offense
Links 15/12/2025: Chromebooks as Work Machines, "Americans [Who] Moved to Australia" to Avoid Cheeto
Links for the day
Breaking Your Proprietary Router in the Name of "Security"
Each time they "patch" the router something that previously worked OK is likely to just break
IBM May be Breaking the Law to Silence Staff It Laid Off
Observation to add regarding IBM layoffs
Demonisation Attacks on Richard Matthew Stallman (RMS) - Including Antisemitic Attacks - Have Not Worked
Name-calling doesn't work
Slop ("AI") Will Replace People and Take Away Jobs, Say the Slopfarms With Fake (LLM-Generated) Text and Slop Images
"AI" often means slave labour in a poor country
More Than a Million Bytes Should be Enough for Most Computer Programs
Who said computing would improve over time?
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, December 14, 2025
IRC logs for Sunday, December 14, 2025
Another "AI" (Slop) Use Cases Turns Out to be a Fraud
Those who talk about this fraud get SLAPPed
They Say Rules Are Made to be Broken, at Microsoft That Became an Imperative (e.g. Accounting Fraud, Bribery and So on)
Its biggest client is itself
In Russia, Microsoft is Already a Dying Breed Online
A lot of Europe also dumps Microsoft. Europe is a big revenue source of Microsoft.
The Future of News on the World Wide Web
No "greener pastures" on the Web
𝐈𝐁𝐌 𝐂𝐄𝐎 𝐀𝐫𝐯𝐢𝐧𝐝 𝐊𝐫𝐢𝐬𝐡𝐧𝐚: Proof That at IBM People Fall Upwards
IBM is collapsing
EPO People Power - Part XII - The Mobbing Got So Bad People Were Unable to Work
What's at stake here isn't just the EPO or the patent system
Links 14/12/2025: "Chile to ban smartphones in classroom" and "Portugal updates cybercrime law to exempt security researchers"
Links for the day
Gemini Links 14/12/2025: "GUI TUI CLI" and EmacsConf 2025 Video
Links for the day
Links 14/12/2025: Tensions in Asia, US Making Deals With Belarus
Links for the day
A Utopian and Very Dumb Vision of Technology, Based on Accounting Fraud
the "industry" has become insane and a lot of "the media" is going along with it
Links 14/12/2025: "The Slop of Things to Come", Goldman Sachs Nervous About Slop Bubble
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, December 13, 2025
IRC logs for Saturday, December 13, 2025
Google News is Google Noise
Google News is really hopeless, even on weekends
IBM: We Pay You to be Obedient or Deny You What You're Entitled to If You Don't Act Obediently
Good luck starting legal battles with a company that has almost as many lawyers (including aggressive patent lawyers) as it has geeks
Links 13/12/2025: Jimmy Lai and Media Freedom on Trial, "OpenAI Researcher Quits, Saying Company Hiding the Truth"
Links for the day
Gemini Links 13/12/2025: Extensive Catchup With Gopherholes
Links for the day
Deliberate Lies or Glaring Distortions
Calling Torvalds anything "Soviet" or "Russian" would overlook the fact he comes from Finland and has Swedish roots
Canonical and Ubuntu: Working for Microsoft, Promoting Proprietary Surveillance (Dis)Services
Canonical started with a rich and overambitious Debian Developer. He wanted to become richer.
Russian "Hybrid Attacks" Are Typically Microsoft TCO and/or Windows TCO (Total Cost of Ownership)
Information-related warfare relies a lot on computer systems
EPO People Power - Part XI - The Media in Europe is Ill and Complicit in Ills
We must all recognise that there's a problem here
Running With Technology
At least they always run Linux (all of them, since 2015)
Dealing With "Tech Cults"
If you think you identified a "Tech Cult", walk away
It Seems Like IBM is Firing 'Everybody' (Anywhere, Any Age, No Matter What Team)
Healthy companies would sack IBM's management (sacked by Board, bylaws etc.) but IBM is a sick company
Latest Stallman Talk (Event in Argentina) Published
Less than a day ago they released his talk
GAFAM is a Financial Problem and Sovereignty Risk, a Policy-Level (National Level) Boycott is Needed
Europe has plenty of skilled computer engineers
LLM Slop Becoming Rarer
Today we've found no LLM slop in our RSS feeds regarding "Linux"
2026 Could Very Well be Last Year of XBox, Microsoft Dropped the Ball
It would be shocking is XBox can stage any kind of comeback
Links 13/12/2025: Social Control Media Bans and "Could Finland be Hiding a Blue Zone?"
Links for the day
Expecting Mass Layoffs, More Microsoft Workers Join Unions
they see tough times ahead
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, December 12, 2025
IRC logs for Friday, December 12, 2025