Bonum Certa Men Certa

Microsoft Lies to Create Vista 7 Hype Whilst Vista Dies

Publicity stunts galore

TIRELESSLY AND DECISIVELY we have been covering a great deal of manipulation from Microsoft, which is trying to shape the perceptions around Vista 7. Never underestimate Microsoft's capabilities as a well-lubricated PR machine; after all, much of its 'success' is often attributed to marketing, lawyers and illegal activities for which they earned convictions.

Vista 7 (technically Windows 6.1) is making some headlines at the moment, so it's time to put things into perspective. Other people have already done that, so we reference rather than repeat.

PR and the supposed ‘leak’



It should be clear to all of us that these versions floating around various torrent sites – and especially the beta 1 – are carefully planned by public relations. And it’s brilliant. Why?

* Because they reach their target audience, people with tech skills who are still enthusiastic about Windows and are taking time to download, install and test the operating system. Most of them have blogs and will surely post something about it and creating hype for the next release. * Zero distribution costs via peer-to-peer networks; no responsibility for download speed or failures. * Press coverage on all the major blogs with little adverse consequences; even if the review is negative – the release is not official. * A large, no-consequences, zero logistics, no expense beta test; Judging by ThePirateBay seeder/leecher ratio and the time of upload, more than 30 000 tech savvy people are running Windows 7 beta 1 right now and probably submitting bugs, crash reports and hardware information. * Frameworks inside Windows 7 allow remote deactivation or ‘crippling’ via de WGA scheme. Your copy of Windows 7 works because Microsoft lets you. And they know a new machine is online the minute Windows connects to the internet.


Glyn Moody hits the nail on the head when he claims that Microsoft is merely inflating an image through illusions, in this case artificial scarcity.

So either they're saying that they didn't expect Windows 7 beta to be popular and their infrastructure doesn't scale, or they've let this happen on purpose to generate a little buzz. In other words, in order to make Windows 7 desirable, first you make it unobtainable....


This bogus 'crisis' and the phony hype were created in accordance with screenshots of Microsoft's guerrilla marketing blog. They appeared in The Register and in IDG, which repeatedly published to create a buzz about Vista 7 (more than once).

Vista 7 is just another Vista. It's a little more advanced, but being a slightly advanced bad operating system does not make it a good one. The early adopters of pre-beta and beta builds just happen to be its anticipating fans, so the coverage will naturally be uneven and biased.

With the digit "7" in many headlines, it has become abundantly apparent that Microsoft is burying Vista's promotion, regardless of those $300 million (some sources said $500 million) in renewed advertising budget. The FSF has meanwhile taken the opportunity to declare the death of Vista in this press release, with a similar message at the front page of the BadVista campaign, which was a great success.

On December 15, 2006, the FSF launched its BadVista.org campaign to advocate for the freedom of computer users, opposing adoption of Microsoft Windows Vista and promoting free -- as in freedom -- software alternatives. Two years later, the campaign has nearly 7,000 registered supporters, the name Vista is synonymous in the public eye with failure, and we are declaring victory.


Vista is likely to be remembered as the point where Windows went horribly wrong and Vista 7 is a frantic response to negativity. The response to 7 is eerily similar to that which Vista received in early 2006 when mostly enthusiastic testers took it for a test drive. Little did they know that the many problems they had experienced would not go away when the beta tag gets removed. Moreover, the average user does not have equally-capable equipment on which to test -- or actually use in a mission-critical setting -- the operating system.

Even the Microsoft sympathisers at InformationWeek have just acknowledged that "Windows sales and market share, though robust, are in decline. The company's efforts to expand into new markets are floundering, and key executives are jumping ship."

Ogg Theora







Comments

Recent Techrights' Posts

The Word About the Upcoming Talk by Richard Stallman - Scheduled for Friday This Week - Has Spread ("The Cost of Freedom," Lausanne, Switzerland)
So the word is spreading
Microsoft Front Group Starts the Year by Championing Underage (or Child) Labour
the fake 'FSF'
Chatbots Are Not Data-Driven, They're Human-Censored and Rely on Wage Slaves (and Sometimes Unpaid Volunteers)
This is the Microsoft wage slavery
 
Links 13/01/2025: Conflicts, Prisoner Exchange, and Homes on Fire
Links for the day
Angola: Microsoft Windows Falls Below 10%
Microsoft has a really bad 2024 in Africa
[Meme] Twitter ("X") Has Been Grooming Radicals Since 2022
Musk's very own "grooming gang"
[Meme] What Free Speech Ought to Mean
It does not sound like RMS suggests anything other than quitting social control media
Gemini Links 13/01/2025: RestFest, Yule, and Deedum
Links for the day
Modern Web Browsers as Web Censorship Software
We continue to recommend Geminispace
Two Weeks From Now Dr. Richard Stallman Speaks at The Summit of Future 2025 (India)
he will be giving a "Keynote Address" in India
Microsoft is Tight With Money: It's About the Salaries ('Cost' of the Workers)
a question of cost, not skill
Google Got People Sort of Addicted to Android So It Can Cash in (Services, App Store, Advertising) Decades Later
This is not software freedom
The Free Software Foundation Reaches 370k Dollars in Funding, Due Date is January 17th When Richard Stallman is Guest of Honour in Lausanne (Switzerland)
Even fellow board members seem unaware of it
Record Lows for Windows (Microsoft) in Botswana
The market share of Vista 11 is seen as going down
Preserving Deleted Articles About Bill Gates Talking Like a Drug Dealer About Computer Users
Now it's 2025. Different challenge.
Links 13/01/2025: Disinformation, Social Control Media Actively Promoting Nazism, and Catchup With Ukraine
Links for the day
TPM Boosters Inside Debian (TPM Isn't About Security, It is About Control Over Users and Their Machines)
We're not rushing to any conclusions
Aaron Swartz Died 12 Years Ago After a Vicious Government Campaign to Stop Him
The Aaron Swartz story is a reminder of the importance of having verifiable/verified information out there for the general public to see
Links 13/01/2025: GitLab Enshittification and Minimalism and Efficiency with Gemini Protocol
Links for the day
Links 13/01/2025: Hardware, Health, and Conflicts
Links for the day
Microsoft Appears to Have Fallen to Only 15% in Maldives
This is a problem for Microsoft
Rumours of IBM Canada Layoffs
We'll keep a vigilant eye on this
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, January 12, 2025
IRC logs for Sunday, January 12, 2025
Bots Covering Debian Releases
It would be quite safe to guess that chatbots were at least partly leveraged for that text
Gemini Links 12/01/2025: No Country For Old Men, Burned Homes, and "Planet P is Clean"
Links for the day
Slopwatch: Brittany Day and Brian Fagioli Are Still at It, Googlebombing "Linux" With LLM Slop (Taking Away Traffic From the Articles They're Plagiarising)
Some more sites that used to cover GNU/Linux have turned into slopfarms
Links 12/01/2025: Microsoft Admits It's Laying Off Staff Only Where Staff is "Expensive" (Race to the Bottom)
Links for the day
[Meme] Being High on Drugs Isn't Happiness (Likewise, Being a "Star" in Social Control Media is Temporary)
Many entities - or people - will regret telling everybody "follow me on Twitter"
[Meme] They Say That RMS Says the "F" Word (Freedom) Too Much...
About 32.7k US dollars are now left for the FSF to raise (in 6 days)
Links 12/01/2025: More Sanctions Against Russia, SCOTUS Signals Fentanylware (TikTok) Ban Will Stay
Links for the day
[Meme] A Jihad Against Servers the User Controls
We need to strive for and work towards greater control by users over "their" servers
Microsoft Azure-Only Bugs in "Linux" Can "Compromise the System."
From ubuntu.com and linux.org a few days ago
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, January 11, 2025
IRC logs for Saturday, January 11, 2025
Gemini Links 12/01/2025: DHL Express Does Not Deliver, Oddmuse Update
Links for the day
Links 11/01/2025: Social Control Media Facing Sanctions, Carter Respected at Funeral
Links for the day
If TikTok (China) Has the Rights of American Persons, Then ByteDance Can be Sentenced to Death
TikTok - like Julian Assange - does not enjoy any protections of the First Amendment and since it's not a person it would lack these protections as an American company, too
After a Year of Layoffs in Microsoft Nigeria (and Microsoft in Africa at Large) Windows Falls to New Lows and Bing Falls to 0.46% "Market Share"
Of course Microsoft gave bribes in Nigeria to suppress GNU/Linux adoption
An Important Lesson About Patents and Patent Maximalism (They Drive People and Companies Away)
This previously happened in Texas, where companies perceived their presence (in any form) to be a liability as patent trolls could drag them to friendly courts and win "damages"
When It Comes to Fentanylware (TikTok), a Digital Weapon of a Hostile Entity, Common Dreams is Jumping the Shark Again (Years After It Ran Out of Steam or Money)
Or maybe it likes the agenda promoted (curated) by Fentanylware (TikTok) and its parent company, Bytedance or Chinese Community Party (CPP)
BetaNews is Now Officially a Spamfarm With Phantom Authors and Fake Text (SPAM and Linkspam Made With LLM Slop)
That's it, the site is virtually dead now (maybe that was the plan all along)
Hazem Abbas of medevel is Ruining His Site With LLM Slop
Some of his articles are original, but now everything is suspect
[Meme] Real and Fake (or "several influential "open source" organizations [which] have come to be dominated by large companies")
The Free Software Foundation has not sold out
Free Software Foundation: Anchoring the FSF in its values
Original by Free Software Foundation
GNU/Linux Surges to All-Time Highs in Greenland, Windows Sinks to All-Time Lows
a lot of GNU/Linux gets detected there lately
Microsoft's "Donald Trump First" Doctrine
national deficits growing
Microsoft in Trouble as Azure Breaks and Only Days After Promising Investment in "Datacentres" Construction of Actual Datacentres Paused (Expect More Azure Layoffs Very Soon)
No wonder many people who got trapped inside Azure quit Azure, which keeps bleeding (losses and layoffs)
Gemini Links 11/01/2025: Wildfire, Militia and the Mole, IRC vs Social Control Media
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, January 10, 2025
IRC logs for Friday, January 10, 2025