Bonum Certa Men Certa

Name it “Bing” or “Kumo” or “Live” or “MSN”, But it is Dead on Arrival

Web server
It's the product, silly, not brands and connotations



Summary: Microsoft tries to fix a poor search algorithm and limited server capacity with rebranding

Microsoft has an irksome old habit of changing the names of failed products, hoping that new names alone would resolve issues. This was tried last year with embedded Windows, it is tried this year with Vista 7 (formerly "Mojave"), it was tried many times before with the search engine, and another notable example is Origami, which is basically Microsoft's old concept of tablet PCs. It all failed miserably.



Microsoft understands the importance of names and it also knows that unless something changes its identity, then people will refuse to give it another try. With perceived change, Microsoft hopes that people will try the new brand or new theme (user interface in a Web site, for example) that essentially wraps around the same deficient product. Such is the case with Microsoft's supposedly 'new' search engine, whose reception is very lukewarm. Even Microsoft supporters do not like it.

Microsoft can attempt to be a sumo with Kumo, have a fling with Bing, but in search Google will remain king. Ouch - sorry about that, it's late at night here.


More interestingly, according to Glyn Moody, Microsoft plays with fire when it says that things don't work.

You have to feel sorry for Microsoft – no, really. In the search arena, it is getting taken to the cleaners by Google so comprehensively that even I feel sorry for them. Recognising this totally inability to fight Google on its own terms, Microsoft has decided to take a bold approach: run lots of ads suggesting that search - *all* search - is broken, and that there must be a better way...


The search bribery attempt [1, 2, 3, 4, 5, 6, 7] has already reached its end as the company loses billions -- that's right, billions -- in this crucial area. There is a lot at stake.

"Every time you use Google, you're using a machine running the Linux kernel."

--Chris DiBona, Google



Recent Techrights' Posts

There Are Days or Occasions Where gemini:// Requests Almost Exceed http(s):// and Gemini Protocol Isn't Even 6 Yet
Gemini Protocol turns 6 one month from now
 
TheLayoff.com Has Begun Deleting Trolls/AstroTurfers Infesting the IBM Section to Discourage On-Topic Discussion About Culls and Maladministration (Bad Strategy)
Moderators have realised there's a problem
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Sunday, May 18, 2025
IRC logs for Sunday, May 18, 2025
Gemini Links 18/05/2025: Five Years on Gemini and Atom Feeds over Gopher
Links for the day
Links 18/05/2025: F.D.A. More Sceptical of COVID-19 Vaccines, UK Charges 3 Iranian Nationals In Alleged Attack Plot Against Journalists
Links for the day
Gemini Links 18/05/2025: "Finally Upgraded" and "Rebooting"
Links for the day
Abundance of Good Code, "Just Like Air."
Richard Stallman's seminal manifesto and foundational (practical) work on GNU gave us a very solid system that facilitates productive work without concerns over spyware
Messages in TheLayoff.com Drowned Out by LLM Slop (Comments Focused on Replying to Bot-Generated Provocation)
apparently shaking hands with nazis isn't as bad as calling your git repository's main branch "master"
The Importance of Full Disclosure and Transparency Online
there will be full transparency, as always
Slopwatch: Slopfarms and Serial Sloppers Still at It
Apparently Google is too understaffed to figure that out
Links 18/05/2025: Decreased Prospects of Science Careers, Disappearance of Journalists
Links for the day
Microsofters Have a Long History Trying to Take Down Techrights by Sending Threats to Webhosts
picking on women
Links 18/05/2025: Science, Censorship and European Commission Taking on Monopoly Abuse by Microsoft
Links for the day
Gemini Links 18/05/2025: Šibenik and SFJAZZ Historical Archive
Links for the day
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, May 17, 2025
IRC logs for Saturday, May 17, 2025
Links 17/05/2025: Microsoft Kills "Surface Laptop Studio" (More Canceled Products/Units), Groups Caution About Harms of Social Control Media
Links for the day
Gemini Links 17/05/2025: Sympathy Algorithm and SSH on Alternative Ports
Links for the day
Inviting the Founder of GNU/Linux to Events (It Only Costs His Travel Expenses) and Recalling the True Origins
It's reassuring to see belated recognition
Slopwatch: Microsoft's Anti-Linux Propaganda and Cover-up, Slopfarms Clogging Up Google News
slop-tracking activities that observe googlebombing of "Linux"
AstroTurfing by IBM in thelayoff.com is Highly Risky (and Likely Outsourced)
Microsoft did this in Reddit (and got caught), so why won't IBM too?
Links 17/05/2025: Stabber of Salman Rushdie Sentenced to 25 Years in Prison
Links for the day
The Microsofters Have Just Shared Privileged Trial Data With Microsoft
There are serious ramifications for liability accountability as Microsoft salaries sponsor these SLAPPs
Trolls With LLM Slop Are Disrupting Communications About Mass Layoffs at IBM
LLM slop to drown out the signal
Gemini Links 17/05/2025: Happier on Gemini and Manipulating Reddit
Links for the day
ComEd and Microsoft: A Mess of Spaghetti Held Together By Circus Clowns
Reprinted with permission from Ryan Farmer
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, May 16, 2025
IRC logs for Friday, May 16, 2025