Bonum Certa Men Certa

How Microsoft Uses Linux Conference Sponsorships to Advance Its Agenda

"I’ve killed at least two Mac conferences. [...] by injecting Microsoft content into the conference, the conference got shut down. The guy who ran it said, why am I doing this?"

--Microsoft's chief evangelist



Summary: A “Highly Confidential” message from Steve Ballmer to Richard Fade (about Dell)

TODAY's Comes vs Microsoft exhibit is Exhibit PX07450 [PDF]. It is mostly about Windows 2000 and it was sent by Steve Ballmer. The full text can be found below, but to highlight some bits of interest, watch the part about LinuxWorld (IDG). Last year we showed that Microsoft was sponsoring a Wall Street-Linux event, probably to accomplish its own goals. In the following message we find:



It's untenable for our "Premier Partner" on Windows 2000 to be doing aggressive market development for another OS (If Kevin protests they are not being aggressive we should remind him who sponsored Linux World this year etc.)


Lo and behold how Microsoft uses these IDG sponsorships as a manipulative tool. LinuxWorld, which is now gone for good, had a Windows-powered Web site, which was used against GNU/Linux. Linus Torvalds has declined invitations to attend LinuxWorld for several consecutive years

Speaking of Windows-powered Web sites:

Main idea behind this is to take the structure of Dell.com running total MS solution and evangelize this to the general market. "Microsoft and Dell uniquely qualified to deliver eCommerce for your business"


Dell.com is still running on a Microsoft stack. Microsoft tried this with Intel, too.




Appendix: Comes vs. Microsoft - exhibit PX07450, as text










To: Steve Ballmer cc: Richard Fade From: Joe Williams Subject: Briefing for Kevin Rollins 1 : 1 in Las Vegas

1. Dell has proposed the following (slides attached) - Global OEM Pricing & agreement management (same price ww; particularly for Office and applications) - Dell positioned as Microsoft’s "Premier Partner" for Windows 2000 launch (first OEM mention; on stage for all launch events) - MSN "opportunity" - no hard commitment from Dell yet; details on their specific requests coming. Activity with others unclear. - Dell is the hardware provider for any Microsoft ASP service data centers. - Microsoft advocates Dell to our other ASP partners (other then HP, Compaq, or other direct competitors to Dell) - Microsoft & Dell explore joint venture re: E-Consulting

2. What’s missing from Dell’s proposal: - A commitment to increase our relationship in marketing and sales for Windows products - Stake out a video for what MS and Dell bring to the market (working together), i.e. "Microsoft and Dell; Uniquely qualified to deliver eCommerce for your business" - Specific, firm commitment to MSN / Dell.net Partnership

3. Considerations for responding to Dell's proposal

- Global OEM Pricing request:

We should break this off separately and discuss in the context of Dell’s increased shipments and market share momentum, which support the requests they are asking for. Global contract management is OK, best pricing (not "better than" pricing... this is key to our strategy w/others) on products given Dell's volume and momentum is workable. This should be limited to OS and Office where they lead in volume today. Same pricing across all markets doesn't recognize differences in various markets, and we should agree to this. Example: EMEA Office pricing floor is $150.

-Win 2000 Launch Premier Partner request: Steve. your comments to Capella (re Compaq’s status} and assignment of Laurale likely to complicate this.

- Possible angle for Win 2000 Launch: feature Dell in first ’Voice of the Customer" story heard at launch - "Dell.com runs on Windows 2000. Dell is one of the Web’s greatest success stories and we are running it on MS and Win2000 today" Win 2000 Premier Partner status requires a commitment from Dell that justifies that status .... this has a couple of aspects:

- "Take a stand"- "Kevin, take a stand and we will do great things with you. If not, that's fine and we can continue to work together as we have... but don't expect partnerships level terms for reseller level commitment". It's untenable for our "Premier Partner" on Windows 2000 to be doing aggressive market development for another OS (If Kevin protests they are not being aggressive we should remind him who sponsored Linux World this year etc.) -"Per system

-"Per system" commitment: if they want the "best" position, they need to commit as other volume leaders have. Steve, we will not win this later if you give on price now without this condition.




-We should consider increased funding specifically for Windows 2000 launch and launch+180days. Matched 1:1 by Dell.

-MSN Opportunity The opportunity is to work together to create a solution, which helps make Dellnet more effective in capturing subscribers. We have an interest in those subscribers participating in our commitment/services, helping us build scale and ad revenue. This will require a significant investment from MS, we are happy to do this where we understand Dell is motivated to drive subscribers to this offering. We are far less incented to do this if Dell also builds a service on top of AOL, with fights there that make Dell agnostic about where the subscriber signs up. From conversations with Paul Bell - SVP Home and Consumer Sales at Dell, we know that AOL has proposed to build out a "Dellnet experiment" on AOL for Dell customers. AOL would still bill the subscriber, but the content and ads would be scrubbed by Dell (ie no Gateway ads, Dell gets to run ads, all the PC products offers point to Dell). AOL is proposing the above plus increased $$$ per sub in return for Dell’s partnership (promotion and advertising), and a more prominent placement on Dell’s desktop.

- Dell as the hardware provider for Microsoft ASP data centers How Microsoft moves forward with ASP data centers is still TBD; we are working on pilot programs only today. If Microsoft decides to establish our own data center, we would give Dell every opportunity to win that business. Steve, not sure if you want to say more on this, like "If you will match the best bid price, it’s yours."

- Microsoft advocates Dell to our other ASP partners Some limits need to apply but open to recommend them as part of our solution - your take on this Steve?

- Microsoft and Dell explore joint venture re: E-Consulting Main idea behind this is to take the structure of Dell.com running total MS solution and evangelize this to the general market. "Microsoft and Dell uniquely qualified to deliver eCommerce for your business"

Fade Comment:

Dell's proposal has fallen short of asking for meaningful partnership around joint business development. Their requests are mostly tactical and support their "reseller" status. This weak nature of this proposal leads me to believe they want to get as much as from us as possible, and still do proactive development with AOL on the custom Dellnet domain on AOL's service. We should probe to understand this and help Kevin understand if they want to be a market leader in our products it takes more than "reseller" behavior to do that.



Comments

Recent Techrights' Posts

Microsoft Lacks a Solid Strategic Plan Other Than Buying Its Own Stock (and Paying Staff in Shares)
Beware and be cautious of bubbles
Microsoft's Chatbot Strategy Resulted in Massive Losses, So Now It's Trying to Reinvent Itself as 'Hardware Company' (Once Again, Years After XBox, KIN, Windows Phone and Surface Failed Miserably)
revenues associated with Windows has fallen sharply
 
Microsoft's Pearls of Wisdom: Layoffs Are Growth
Microsoft boss: layoffs are "long-term growth."
[Meme] Hide the Bodies
hiding EPO's role in funding Lukashenko
Josef Kratochvíl and All the European Patent Organisation's Chiefs (at the Administrative Council Too) Notified That Over 1,000 Members of Staff Demand Action on Patent Quality and Compliance (Industry Too is Alarmed That Many Invalid Patents Get Granted)
Huge corruption
Debian trademark canceled
Debian trademark canceled
Links 23/02/2024: Feed Aggregator and 2 Years of Invasion, Alexei Navalny’s Mother Blackmailed
Links for the day
Gemini Links 23/02/2024: Getting 'Sick' of Modern Tech and Deletion of One's Reddit Account
Links for the day
Links 23/02/2024: 227 Microsoft Layoffs Noted in Santa Clara and Disaster in Rivian
Links for the day
IRC Proceedings: Thursday, February 22, 2024
IRC logs for Thursday, February 22, 2024
Over at Tux Machines...
GNU/Linux news for the past day
[Meme] It's NOT Your PC
losing control of hardware
Gemini Links 22/02/2024: Removing Radio Ads and Being Seen on the Internet
Links for the day
Mark Shuttleworth and the Question of Liability (Debian Volunteers He Pressured Before the Suicides)
Humanity for me
Mark Shuttleworth's (MS) Canonical Running Microsoft (MS) Ads, Mischaracterising Mass Surveillance as 'Confidential' (the Usual Lie)
The money talks, so the facts are absent
Ads as 'Articles'
Money buys perception manipulation (or reputation laundering) campaigns
Abraham Raji & Debian, DebConf kayak death: search abandoned, evading liability
Reprinted with permission from Daniel Pocock
Links 22/02/2024: Chatbots Failing 'Big Time' and More Condemnations Appear of Bill Gates
Links for the day
There May be Close to 100,000,000 Laptops and Desktops Running GNU/Linux Around the World in 2024
hard to track the number
Search Engine Market Share Worldwide Shows How Badly Microsoft's Chatbot Strategy (Hopes) and Vapourware Have Failed
Bing, which was marketed as the forefront "product" for chatbots (Microsoft paid the media a lot of money for hype campaigns), gained nothing at Google's expense
[Meme] Demoralising and Putting Down Your Staff
unproductive and dangerous approach
This Week's Letter to António Campinos About Mean-Spirited Line Managers at the European Patent Office (EPO)
Seems like a way to get rid of staff. Some will resign in anger.
Software in the Public Interest (SPI) & Debian obfuscated structure fooled suicide victim's family: the ultimate example of bad faith
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Wednesday, February 21, 2024
IRC logs for Wednesday, February 21, 2024
Gemini Links 22/02/2024: What We Pass On and HTTP Header Viewer
Links for the day
Manuel Estrada Sainz (ranty), Andres Garcia (ErConde) & Debian Deaths overworking
Reprinted with permission from Daniel Pocock
GNU/Linux Rising to 8% of Desktops/Laptops in Jordan?
what statCounter shows
[Meme] If Iraq Launches an Investigation Into How Microsoft Bought OpenAI Without Paying for It
fake "money" from Microsoft
Windows Has Fallen to 13% Market Share in Iraq (It was 100% Just 15 Years Ago), GNU/Linux Rose Sharply in Recent Years
In recent years Iraq was developing its own GNU/Linux distro
Springtime is Next, Here's What We Plan for March and April
This month and next month we expect to publish something unique about EPO abuses every day
Studying the Freedom of firefox-123.0.tar.bz2
The "F" in Firefox
Abraham Raji, Jens Schmalzing & debian-private cover-ups after deaths, accidents, suicides
Reprinted with permission from Daniel Pocock
Microsoft Bribes, Keeping Regulators at Bay
crime and corruption
[Meme] The Quotas Came From Above
EPO targets
EPO Talent Planning & Architecture is Another Attack on EPO Staff and the Central Staff Committee (CSC) Explains Why
ignore the flowery words
[Meme] Just Following Orders From "The Fu**ing President" António Campinos
Salary? OBEY!
Links 21/02/2024: China Working on West-less Tech Future, More Bounties on Patent Troll Leigh M. Rothschild (Which IBM et al Failed to Dismantle at the Root)
Links for the day
Links 21/02/2024: Encryption Backdoors Deemed Not Legal, Decentralised Web Under Attack
Links for the day
Games:Steam Audio as Free Software, Hazard Pay, ChipWits, and More
7 stories for today
Julian Assange, Wikileaks & Debian-private
Reprinted with permission from Daniel Pocock
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Tuesday, February 20, 2024
IRC logs for Tuesday, February 20, 2024
Links 21/02/2024: Microsoft Sued for Monopolistic Policies, More Layoffs Planned for Next Month
Links for the day