Bonum Certa Men Certa

Canonical Searches for Its Strategy, Confused About 'Patent Protection' for Ubuntu

Computer Club Ubuntu Party
"Computerclub Ubuntuparty" by Oman



Summary: Canonical makes a statement about "Ubuntu Advantage" -- a statement which ought to be revised because it emphasises a bogus advantage that takes the slippery patents slope and puts rival distributions at a position of disadvantage

OpenSUSE, the forgotten project which suffers from the Microsoft-Novell patent deal, "searches for its strategy" according to this lengthy new article from LWN. It says:

While Ubuntu is clearly focused on user-friendliness and Fedora has a "bleeding edge" approach (although it has sometimes struggled with its identity), openSUSE lacks a similar message. Who is the target user? What are the long-term goals of the distribution? What is its unique selling point? For the past few months, the openSUSE Board worked together with some community members on a more focused strategy. The question they want to answer to themselves and to the rest of the world is "Why choose openSUSE?".

To answer this question, the Board looked at data from various sources, including market share figures and the openSUSE 2010 Survey that the project ran in February, which produced some useful results [PDF]. They also held a series of strategy sessions on IRC with many discussions about the role and the future of openSUSE.


Canonical is actually having a similar problem because it doesn't know how to make enough money from Ubuntu. One way of raising money is through support contracts (Red Hat does that) and Canonical did well by offering business support to users of Ubuntu. It is compliant with Free software ideals. As we noted a few days ago, Canonical turned Microsoft away when Microsoft tried signing a patent deal, so the following allegation contains baffling new evidence:

Ubuntu apes Novell in IP scare campaign



In its hurry to embark on ventures that would result in making its GNU/Linux distribution a profitable one, it looks like Canonical, the makers of the popular Ubuntu GNU/Linux, has gone a step too far.

Canonical has launched an initiative called Ubuntu Advantage which attempts to sell its product based on many factors, one of them unfortunately being the hoary old chestnut about the possibility of Linux having IP problems.

The wording says it all: "Ubuntu Advantage gives you peace of mind with comprehensive legal cover. Ubuntu Assurance helps customers to deploy Ubuntu without complicated legal concerns. We take care of intellectual property (IP) infringement legal claims brought against customers in their use of Ubuntu."


Red Hat has indemnification and so does IBM, but it's not the same thing. If Canonical sells "indemnification", then it needs to be phrased differently (not the way it's phrased above). It ought to be clarified that there are no legal issues and if any issues arise, Canonical can indemnify (which is not ideal, either). This is very different from what Novell has been doing, so we don't agree with the conclusions reached by the article above.

Recent Techrights' Posts

EPO Strike Begins Today and It's the Longest One Yet (Can Last a Year)
Where's the media?
People Discuss Rumours of Mass Layoffs at IBM Becoming Public in 1-2 Weeks
IBM is killing its brand or its "goodwill"
The Old Days
In the early days of this site (2006) it was mostly just a couple of people, plus comments
 
IBM is Sunsetting Red Hat, It Only Uses the Brand and the Shell
IBM buys or spins off companies as containers for "toxic assets" and debt
Cisco Systems is a Still Weak Spot With Bug Doors
nothing to offer except storytelling
Gemini Links 30/03/2026: Approaching April and Arvelie Calendar
Links for the day
No Daylight Saved
Is there still any practical reason for this ritual?
Microsoft Azure Does Not Have "Hiring Freezes", It Has Had Mass Layoffs Every Year Since 2020
Things are always a lot worse than Microsoft formally or publicly acknowledges
SLAPP Censorship - Part 27 Out of 200: Using the Tor Network to Hide From Consequences
Only 1-2 weeks after the countersuit the Canadian attempted to deplatform several Web sites
The Limits of Inclusion
Inclusion with caution isn't "opinionated"; it's a defence mechanism, sometimes a survival instinct
Almost 20 Years After Microsoft/Novell
The mission has not changed, but the priorities evolve all the time
LLM Slop Kills Sites, as Sites That Adopt Slop Are Doomed
People won't subscribe to such sites and visit them if they recognise it's just slop
Links 29/03/2026: Indonesia Cracks Down on Social Control Media Addiction, China Becomes World’s Scientific Superpower
Links for the day
Fedora at the Mercy of Microsoft Because of Back-Doored Kick-Switch Boot
We'll soon revisit the defamation attacks on Torvalds
Links 29/03/2026: Water Shortages and No Kings Rallies
Links for the day
Gemini Links 29/03/2026: Return to Gopherspace, "Zen of Marking Playing Cards"
Links for the day
The Real XBox is Dead, So Microsoft is Calling Everything "XBox" Now
It even wanted to run a campaign to convince everybody that XBox is not actually a console
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Saturday, March 28, 2026
IRC logs for Saturday, March 28, 2026
Open Web Destroyed by Centibillionaires, Says Anil Dash of Blogging Fame
Blogging was going through its 'prime years' about 20 years ago
"Linux" Slop Going Away, Microsoft et al Pay 'Linux' Foundation to Promote Slop
It's a timely reminder that the Linux Foundation exists to promote whoever pays the Linux Foundation, even pedophiles and companies that attack the GPL
Links 28/03/2026: Microsoft's LinkedIn a National Security Risk, Microsoft's Slop "Ambitions Face Investor Scrutiny Amid Soaring Costs"
Links for the day
Gemini Links 28/03/2026: "Finding My Base Tone", "Astrobotany", and BugoutBack/OFFLFIRSOCH
Links for the day
Links 28/03/2026: More Worldwide Bans on Social Control Media (Harms to Adolescents), Protests in US Against Dictatorship
Links for the day
SLAPP Censorship - Part 26 Out of 200: Asking for Documents and Information You Already Have, Even Letters and E-mails That You Yourself Sent!
barristers are expensive
Gemini Links 28/03/2026: Echo Delay and 0x0.st
Links for the day
Rumours of More IBM Mass Layoffs at Beginning of April
IBM is not doing well
Over at Tux Machines...
GNU/Linux news for the past day
IRC Proceedings: Friday, March 27, 2026
IRC logs for Friday, March 27, 2026