Bonum Certa Men Certa

Embrace, Extend, Exterminate

Head over to CIOL and read Chaturvedi's article about the Novell/Microsoft deal. Being a great thinker with broad knowledge of history, this man understand why the divisive nature of the deal could be the beginning of a disaster.

Embrace, Extend, Exterminate

Since, the eighties, Microsoft has been at loggerheads with some or the all the IT companies. It is renowned for the subversive tactics that it employs to nullify opposition. “Embrace, Extend, Exterminate” is supposedly the corporate philosophy that it lives by. In its three decade of existence, innumerable companies have either been gobbled up or simply run out of existence. Gates (and now Steve Ballmer, the CEO) do not look kindly at competition.

Sun, Oracle, Apple, IBM, you name it, all have been detractors of Microsoft. Google was one of the few companies that was able to steal a march over Microsoft and establish itself as a leader in the online space. Yet, one of Microsoft’s favorite bugbears has been a product company with a cute penguin as its trademark, Linux.

The open source movement is an anathema to Microsoft. The company propagates proprietary systems and is loathe to giving anything away for free or even opening itself.

‘Halloween documents’ is the name given to internal Microsoft memos that were leaked to the open source community in 1998. It is a revealing commentary on how Microsoft perceives competition, mainly Linux kernel-based operating systems. The memos dub open source software as ‘a growing long-term threat to Microsoft's dominance of the software industry.’

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